October 2009 Issue of Direct Marketing News

October 2009 Issue of Direct Marketing News

Spotlight

Database stays healthy in downturn

InfoGroup's Fairfield talks about trends in the data, research and marketing services industry

Dual strategy takes off for Travelzoo

Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships

Editorial

Editorial: Simplicity helps in integrated age

Often simple ideas are the ones that resonate with your audience and end up defining your brand. Think JetBlue's customer bill of rights, LL Bean's ...

Gloves Off

Is postal mail more effective than e-mail?

E-mail has matured and gained popularity among marketers, but that doesn't necessarily mean that it completely beats out postal mail. Two experts take sides in ...

Main Feature

Struggling publishers try customization

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue

Direct to drive social and behavioral gains

The economy will be top of mind for attendees at this year's Direct Marketing Association annual conference in San Diego, but direct marketers also see ...

Vertical Feature

Beauty ads gel with men

Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them

The Work

Creative solutions from Doritos, Club ABC Tours, Meg Whitman

Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman

Nailed It

DMNews chats with Eric Opel, group manager of client communications, Microsoft Advertising

Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing

Expert Advice

What experience is desired as online marketers enhance their teams in the coming months?

When you start to hear rumors of economic recovery and growth in the market, hiring isn't far behind. Online advertising and e-commerce hiring managers are ...

Direct Choice

'Reason why' offers always work best when they're honest, straightforward

Whenever you make an offer, potential buyers always wonder why. This is part of what makes the "reason why" offer so popular. The problem is ...

Analysis

DMers work to comply with FTC freebie rule

Bloggers and marketers will soon have to disclose any freebies and payment arrangements made in exchange for product reviews.

News Articles

Dickies selects GS&P as its AOR

Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners its first agency of record after 87 years in business.

Digital marketing shift speeds up

CDW and Ikea demonstrate shift in traditional marketers toward digital

E-mail lists cost less: Worldata

Fall 2009 consumer e-mail list prices are down 24% year over year to $114 per thousand, according to Worldata's latest List Price Index. Consumer e-mail ...

Potter remarks take on do-not-mail movement

Postmaster General John Potter took on proponents of do-not-mail legislation last week, saying that mailed ads help fund the USPS.

DMA hits board member Pike with cease-and-desist

Two weeks after Direct Marketing Association board and executive committee member Gerry Pike launched a Web site — ABetterDMA.org — questioning the group's governance, DMA ...

Optimized

More retailers turn to Twitter for marketing this holiday

Twitter will play a larger role in retailers' marketing plans this year than in the past, and not only because the social site is much ...

Technique

Leave online cart abandonment behind

E-commerce retailers have long been frustrated with consumers' propensity to fill an online shopping cart, only to get cold feet at the checkout screen. Four ...

Third Screen

Valpak opens up mobile local couponing with iPhone application

Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more ...

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.