October 2009 Issue of Direct Marketing News
This Is How We Do It
InfoGroup's Fairfield talks about trends in the data, research and marketing services industry
Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships
Often simple ideas are the ones that resonate with your audience and end up defining your brand. Think JetBlue's customer bill of rights, LL Bean's ...
E-mail has matured and gained popularity among marketers, but that doesn't necessarily mean that it completely beats out postal mail. Two experts take sides in ...
A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue
The economy will be top of mind for attendees at this year's Direct Marketing Association annual conference in San Diego, but direct marketers also see ...
Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them
Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman
Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing
When you start to hear rumors of economic recovery and growth in the market, hiring isn't far behind. Online advertising and e-commerce hiring managers are ...
Whenever you make an offer, potential buyers always wonder why. This is part of what makes the "reason why" offer so popular. The problem is ...
Bloggers and marketers will soon have to disclose any freebies and payment arrangements made in exchange for product reviews.
Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners its first agency of record after 87 years in business.
CDW and Ikea demonstrate shift in traditional marketers toward digital
Fall 2009 consumer e-mail list prices are down 24% year over year to $114 per thousand, according to Worldata's latest List Price Index. Consumer e-mail ...
Postmaster General John Potter took on proponents of do-not-mail legislation last week, saying that mailed ads help fund the USPS.
Two weeks after Direct Marketing Association board and executive committee member Gerry Pike launched a Web site — ABetterDMA.org — questioning the group's governance, DMA ...
Twitter will play a larger role in retailers' marketing plans this year than in the past, and not only because the social site is much ...
E-commerce retailers have long been frustrated with consumers' propensity to fill an online shopping cart, only to get cold feet at the checkout screen. Four ...
Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more ...
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.