October 2008 30 40 Issue of Direct Marketing News

October 2008 30 40 Issue of Direct Marketing News

Spotlight

Spotlight Conversation: DM takes the stage in Vegas

DMA head Greco discusses DMA08, legislation and more.

Editorial

Imagination, innovation keys to industry success

October is not traditionally a month during which one has much time to reflect. Schools are back in session, prepa­ration and shopping for the holidays ...

Main Feature

Social media goes global

Top brands address challenges of expanding social media programs internationally.

Vertical Feature

Marketing to gamers

Passionate players mean a responsive audience for video game marketers - but a competitive market means it's tough for campaigns to stand out.

The Work

Creative campaigns from Cystic Fibrosis Foundation, Bacardi and American Century Investments

Cystic Fibrosis Foundation's Web site supports fundraising for annual gala; Bacardi uses social twist to promote mix; and American Century Investments uses direct mail with ...

Nailed It

DMNews talks with Scott Ballantyne, VP and GM of consumer direct for HP

Scott Ballantyne, VP and GM of consumer direct for HP, discusses how HP and Buzz Corps, an Austin-based agency, engaged bloggers to spur sales of ...

Analysis

Analysts warn of coming gift card malaise

As a category, gift cards have tradition­ally kept giving — their sales have posted regular gains over the past few holiday seasons.

News Articles

Estée Lauder uses social media for long-time cause

Estée Lauder's 16-year-old "Breast cancer awareness campaign," an autumn tradition thanks to its pink ribbons, gains a major digital component this year. The campaign will ...

Economy spurs list price drop

For the first time in more than 20 years, list prices have declined across the board, accord­ing to Worldata's Fall 2008 List Price Index. "It's ...

Arab DMA expected to expand US business

The Direct Marketing Asso­ciation has partnered with Direct Marketing Services YMHLLC (DMS) to create an Arab DMA (ADMA) in Saudi Arabia. "This opens opportunities in ...

Merkle forms new agency services group

Merkle has created a new agency services group, centraliz­ing all of its creative and produc­tion management resources under the direction of Michael Mathias, EVP of ...

Curves skews target younger

Fitness franchise Curves is flexing its muscles around its "Curves works" slogan, to reach out beyond its established client base with a new integrated market­ing ...

Downy partners with MyShape

Procter & Gamble's Downy brand has launched a new Web site in conjunction with online retailer MyShape. Located at www.downydesigntags.com, the new site is part ...

Optimized

Widgets' popularity tempered by issues of measurement

People are spending more time on social networks, blogs and the so-called long tail of the Web, so more advertisers are turning to widgets because ...

Technique

Create attention-grabbing inserts

It's not enough just to use inserts - marketers need to make sure they grab the reader's attention. Four experts share how the right design, ...

Third Screen

WAP site bumps engagement for National Guard

In a move to reach 17- to 24-year-olds, the National Guard has expanded its marketing efforts to include mobile with its "The warrior" campaign. "This ...

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