DMA head Greco discusses DMA08, legislation and more.
October is not traditionally a month during which one has much time to reflect. Schools are back in session, preparation and shopping for the holidays ...
Top brands address challenges of expanding social media programs internationally.
Passionate players mean a responsive audience for video game marketers - but a competitive market means it's tough for campaigns to stand out.
Cystic Fibrosis Foundation's Web site supports fundraising for annual gala; Bacardi uses social twist to promote mix; and American Century Investments uses direct mail with ...
Scott Ballantyne, VP and GM of consumer direct for HP, discusses how HP and Buzz Corps, an Austin-based agency, engaged bloggers to spur sales of ...
As a category, gift cards have traditionally kept giving — their sales have posted regular gains over the past few holiday seasons.
Estée Lauder's 16-year-old "Breast cancer awareness campaign," an autumn tradition thanks to its pink ribbons, gains a major digital component this year. The campaign will ...
For the first time in more than 20 years, list prices have declined across the board, according to Worldata's Fall 2008 List Price Index. "It's ...
The Direct Marketing Association has partnered with Direct Marketing Services YMHLLC (DMS) to create an Arab DMA (ADMA) in Saudi Arabia. "This opens opportunities in ...
Merkle has created a new agency services group, centralizing all of its creative and production management resources under the direction of Michael Mathias, EVP of ...
Fitness franchise Curves is flexing its muscles around its "Curves works" slogan, to reach out beyond its established client base with a new integrated marketing ...
Procter & Gamble's Downy brand has launched a new Web site in conjunction with online retailer MyShape. Located at www.downydesigntags.com, the new site is part ...
People are spending more time on social networks, blogs and the so-called long tail of the Web, so more advertisers are turning to widgets because ...
It's not enough just to use inserts - marketers need to make sure they grab the reader's attention. Four experts share how the right design, ...
In a move to reach 17- to 24-year-olds, the National Guard has expanded its marketing efforts to include mobile with its "The warrior" campaign. "This ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
