October 2015 Issue of Direct Marketing News

October 2015 Issue of Direct Marketing News

• Cover Story: The Art (and Science) Behind Jaguar's Marketing Performance • Case Study: Could Mobile Be Marketers' Magic Bullet? • CMO Confidential: A Chat With IDG's Josh London • In-Depth: The Merger of Ad Tech & Mar Tech • Best Case: Multichannel Direct Marketing Fuels TinderBox Sales • Marketing Challenge: Risky Business • + more...

Best Case

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Live streaming is the cat's meow among fans of the pet food brand.

Digital Communities Prove to Be Kicking Horse Coffee's Magic Bean

The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.

Multichannel Direct Marketing Fuels TinderBox Sales

The software provider uncovered unique marketing opportunities by blending offline and online interactions.

Marketing the Bahamas Is "Better" With Targeted Video

Video lets Nassau tourist board reach targeted audiences it can't through other channels.

CMO Confidential

The Science of Storytelling: Simplifying Complex Messages Into Actionable Truths

In March IDG hired Josh London as the first-ever corporate chief marketing officer of IDG Communications.

Marketing Challenge

Marketing Challenge: Risky Business

A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks ...

The Delicate Task of Firing a Customer: Answers

Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a ...


How an Abundance of Data Is Changing Segmention

Marketers have access to more data than ever, but the work continues to be getting the most out it.

4 Factors That Impact Your Open Rates

The effect that these basic elements of email marketing may have on your metrics may surprise you.

The Secret to Being Digital? Be More Human.

Brands that are digital humanists will get further with customers than those who are digital machinists.

What Works (and What Doesn't) in Email Marketing

A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.

Sen. Carper Introduces New Postal Reform Bill

IPOST would bake the 4.3% exigency surcharge into the base rate, while freezing further rate increases until 2018.


B2B Content Marketing Is a Numbers Game [Infographic]

Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.

Fast Facts

Fast Facts: October 2015

Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.

Marketing Chatter

Marketing Chatter: October 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.


No Excuses, Just Insight

"Information that was once implicit is now explicit—and available to marketers." -Atique Shah, Cox Automotive's VP of advanced analytics.

Main Feature

The Art (and Science) Behind Jaguar's Marketing Performance

The luxury vehicle manufacturer relies on data and innovation to drive consumers through the purchase funnel.


The Merger of Ad Tech & Mar Tech

More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.

Could Mobile Be Marketers' Magic Bullet?

The days of FOMO as the reason for integrating mobile into the marketing mix are long gone. Today, it's do or die.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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