October 2015 Issue of Direct Marketing News
• Cover Story: The Art (and Science) Behind Jaguar's Marketing Performance • Case Study: Could Mobile Be Marketers' Magic Bullet? • CMO Confidential: A Chat With IDG's Josh London • In-Depth: The Merger of Ad Tech & Mar Tech • Best Case: Multichannel Direct Marketing Fuels TinderBox Sales • Marketing Challenge: Risky Business • + more...
Live streaming is the cat's meow among fans of the pet food brand.
The coffee brand relies on existing followers and subscribers to promote its product, drive engagement, and grow its customer database.
The software provider uncovered unique marketing opportunities by blending offline and online interactions.
Video lets Nassau tourist board reach targeted audiences it can't through other channels.
In March IDG hired Josh London as the first-ever corporate chief marketing officer of IDG Communications.
A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks ...
Jacen Spring wanted to find unprofitable customers and try to bring them out of the red, and "fire" the costly customers. Coastal Construction, although a ...
Marketers have access to more data than ever, but the work continues to be getting the most out it.
The effect that these basic elements of email marketing may have on your metrics may surprise you.
Brands that are digital humanists will get further with customers than those who are digital machinists.
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
IPOST would bake the 4.3% exigency surcharge into the base rate, while freezing further rate increases until 2018.
Younger B2B prospects are less likely to read your white papers than older ones, but they're less averse to content with a sales pitch.
Some quick info to keep you up-to-date, including the number of marketers who say their teams are understaffed.
See what our tweeps have been getting up to this month. Follow us @dmnews.
"Information that was once implicit is now explicit—and available to marketers." -Atique Shah, Cox Automotive's VP of advanced analytics.
The luxury vehicle manufacturer relies on data and innovation to drive consumers through the purchase funnel.
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
The days of FOMO as the reason for integrating mobile into the marketing mix are long gone. Today, it's do or die.
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