October 2014 Issue of Direct Marketing News
• Cover Story: All Marketing Is Direct • Case Study: Brooklyn Nets Reboot a Storied Basketball Brand • CMO Confidential: A Chat With HCSC CMO Darren Rodgers • Omnichannel: Channels Are Out. Impact Is In. • NEXT: Direct Mail Remains Impactful • Best Case: Pet World's Multichannel Marketing Is a Whole Other Animal • Marketing Challenge: Rumor Has It (All Wrong) • + more...
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
Determining the right content and number of emails to send can be rugged terrain.
The company relied on digital to get its growing children's apparel brand off of the ground.
The family owned pet store redesigns its website to bring the in-store experience online.
Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.
A rumor has the new CMO's at odds with her team. Read the full story and provide your advice.
The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See ...
Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's ...
5 scientific approaches to create a successful, data-driven marketing campaign.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers ...
The definition of dynamic email content is changing—what marketers need to know.
Gopost lockers allow customers to pick up and ship packages.
But will data privacy and internal resource concerns leave them calling for their mummies?
Word to the Wise
Whether you call them consumers, constituents, clients, fans, guests, or members, customers are the ultimate reason you're in business.
Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.
See what our tweeps have been getting up to this month. Follow us @dmnews.
What's in our inbox this month: Birthday Deals. Some of these will ensure a happy birthday.
What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.
What will be The Next Big Thing?
Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.
The brands most successful with omnichannel marketing are those who think about outcomes, not channels.
Company of the Week
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Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.