October 2013 Issue of Direct Marketing News
• Cover Story: Future Shock—An examination of the marketing technology landscape • One Tough Question: Why should direct marketers care—or not—about social CRM? • Battle of the Brands: Does M&M’s or REESE’S win the Real Candy Crush? • Case Study: Walking in the Customers’ Shoes with Zappos • Special feature: 5 Myths of Behavioral Targeting
You know a colleague is applying for a job with your direct competitor. Do you share the knowledge or do you stay mum? See what ...
The bickering between marketing and sales is getting out of hand. Read this month's Marketing Challenge scenario and tell us what you would do to ...
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
Diary of a CMO
Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.
Brands can now evaluate the implicit actions from remote customers and use the information to improve the efficacy of the online shopping experience.
Everyone's talking about Big Data, but are they talking about the right things?
The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
One Tough Question
Alas, if there's no social CRM but we can generate some value from interfacing and connecting CRM to social channels, what shall we call it?
Why should direct marketers care about social CRM? Simply put, it might well be a worthwhile investment.
Before social tools and strategies breathed much needed new life into traditional CRM, its reputation was at a low point. In fact "C-R-M" was pretty ...
In honor of Customer Experience Day on October 1, we're sharing the latest data from Temkin Group on the state of CX today.
The Work - Case Study
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
Word to the Wise
High atop the list of completely unnecessary marketing terms is the recently coined Big Data marketing.
Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.
What's in our mailbox this month: birthday greetings. Which birthday marketing message suits?
DMN is busy this October: first there's Customer Experience Day, then we're live at DMA 2013 in Chicago—and nominations for Marketing Hall of Femme are ...
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
Battle of the Brands
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.
Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.
Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.