• Cover Story: Future Shock—An examination of the marketing technology landscape • One Tough Question: Why should direct marketers care—or not—about social CRM? • Battle of the Brands: Does M&M’s or REESE’S win the Real Candy Crush? • Case Study: Walking in the Customers’ Shoes with Zappos • Special feature: 5 Myths of Behavioral Targeting
You know a colleague is applying for a job with your direct competitor. Do you share the knowledge or do you stay mum? See what ...
The bickering between marketing and sales is getting out of hand. Read this month's Marketing Challenge scenario and tell us what you would do to ...
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.
Brands can now evaluate the implicit actions from remote customers and use the information to improve the efficacy of the online shopping experience.
Everyone's talking about Big Data, but are they talking about the right things?
The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?
Alas, if there's no social CRM but we can generate some value from interfacing and connecting CRM to social channels, what shall we call it?
Why should direct marketers care about social CRM? Simply put, it might well be a worthwhile investment.
Before social tools and strategies breathed much needed new life into traditional CRM, its reputation was at a low point. In fact "C-R-M" was pretty ...
In honor of Customer Experience Day on October 1, we're sharing the latest data from Temkin Group on the state of CX today.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.
High atop the list of completely unnecessary marketing terms is the recently coined Big Data marketing.
Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.
What's in our mailbox this month: birthday greetings. Which birthday marketing message suits?
DMN is busy this October: first there's Customer Experience Day, then we're live at DMA 2013 in Chicago—and nominations for Marketing Hall of Femme are ...
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.
Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.
Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.