October 2013 Issue of Direct Marketing News

October 2013 Issue of Direct Marketing News

• Cover Story: Future Shock—An examination of the marketing technology landscape • One Tough Question: Why should direct marketers care—or not—about social CRM? • Battle of the Brands: Does M&M’s or REESE’S win the Real Candy Crush? • Case Study: Walking in the Customers’ Shoes with Zappos • Special feature: 5 Myths of Behavioral Targeting

Marketing Challenge

An Uncouth Marketing Plan: Answers

You know a colleague is applying for a job with your direct competitor. Do you share the knowledge or do you stay mum? See what ...

Bridging the Marketing and Sales Divide

The bickering between marketing and sales is getting out of hand. Read this month's Marketing Challenge scenario and tell us what you would do to ...

Case Study

Walking in the Consumers' Shoes

Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

6 Experimental Marketing Programs From Zappos Labs

Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.

Special Feature

A Chevy Dealer Speeds Up the 7-Year Itch

Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.

5 Myths of Behavioral Targeting

Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.

Diary of a CMO

Look Back and Learn

Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.


Uncovering Customer Intent to Drive Conversions

Brands can now evaluate the implicit actions from remote customers and use the information to improve the efficacy of the online shopping experience.

Much Ado About Big Data

Everyone's talking about Big Data, but are they talking about the right things?

Holiday Email Strategy: Naughty or Nice?

The holiday shopping season begins earlier each year—and with it comes an increase in email marketing. How can you make sure your brand stands out?

One Tough Question

3 Reasons to Care About Social CRM—and One Not to

Alas, if there's no social CRM but we can generate some value from interfacing and connecting CRM to social channels, what shall we call it?

The Importance of Social CRM to Direct Marketers

Why should direct marketers care about social CRM? Simply put, it might well be a worthwhile investment.

It's Time to Say Thanks, and Good-bye, to Social CRM

Before social tools and strategies breathed much needed new life into traditional CRM, its reputation was at a low point. In fact "C-R-M" was pretty ...


Infographic: The State of Customer Experience (CX)

In honor of Customer Experience Day on October 1, we're sharing the latest data from Temkin Group on the state of CX today.

The Work - Case Study

Golf GameBook's Mobile Strategy Goes Above Par

The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.

SmartBear's Smart Data Solution

Following a series of acquisitions, the software company reorganized its marketing automation for integrated lead management.

Word to the Wise

Word to the Wise: Big Data Marketing

High atop the list of completely unnecessary marketing terms is the recently coined Big Data marketing.

Fast Facts

Fast Facts: October 2013

Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.

Marketing Chatter

Marketing Chatter: October 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.


Delivered: Birthday Greetings

What's in our mailbox this month: birthday greetings. Which birthday marketing message suits?


Get in on the Action

DMN is busy this October: first there's Customer Experience Day, then we're live at DMA 2013 in Chicago—and nominations for Marketing Hall of Femme are ...

Main Feature

The DL on DMPs

Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.

Future Shock

The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.

Battle of the Brands

Does M&M's or REESE'S Win the Real Candy Crush?

In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

The Work

French Candy Carambar Punks France

Sometimes the buzz generated from a word-of-mouth campaign is especially sweet.

Škoda Creates the First Car/Hostel Hybrid

Guests staying at the Škoda in-car hostel had the opportunity to test drive their accommodations.


Q&A: Bernard Perrine, CEO & cofounder, Hiplogiq

Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

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