• GameStop CMO Mike Hogan sees CRM as key • Battle of the Brands: the cola warhorses • Mastering the marketing media mix
When a tornado hit Tuscaloosa, Ala., this past April, the American Red Cross had to act quickly to create a response plan. The organization, whose ...
For years, Genzyme Corp. has operated a two-track email program to maintain contact with consumers interested in its Synvisc-One treatment for osteoarthritis of the knee. ...
When it is done right, email is still one of the most effective forms of marketing that companies can use, so it can and should ...
When Netflix announced new pricing plans in July, driving thousands of angry customers to complain or leave the service entirely, its competitors smelled blood in ...
Chevrolet is one company putting a fresh spin on the stalwart direct marketing tactic of online sweepstakes by asking consumers to play a game before ...
Ed Kaczmarek, director of innovation and consumer experiences at Kraft Foods, explains mobile engagement's impact.
Just like the smartphone before it, tablets are officially here to stay. Tablet penetration is expected to triple this year and double again next year, ...
Charities struggling in a weak economy are required to do more with less toward their fundraising efforts, so they are sharpening their messages and audience-segmentation ...
We often discount our business turning to "couponing" as the last bastion in our marketing toolboxes to spike sales and momentarily hit revenue goals. Recently, ...
Logicalis wanted to promote its data center and IT consulting solutions in a crowded marketplace, according to Amee BellWanzo, account services executive at Sudden Impact ...
Google's new catalog app for the Apple iPad reignited a debate that will likely rage among direct marketers at least for the foreseeable future: are ...
ReStockIt.com, an office, cleaning and restaurant supplies retailer, implemented OrderGroove's auto-subscription technology in January to turn one-time customers into returning ones.
NaturallyCurly.com's CMO Christopher Burkhart discusses his new position and the company's e-commerce growth.
Although the headlines about the US Postal Service staring into a financial abyss are disturbing, many marketers who use the mail are relatively unperturbed.
The future of the daily deals industry grew cloudier in August, as tech-sector players Facebook and Yelp cut back on their own platforms and experts ...
Creative agencies are investing more resources in Brazil as the world's fifth-largest economy transitions from burgeoning market to one shaping others around the globe.
North American marketers are preparing for Canada's anti-spam law, known as CASL, which could go into effect as early as the fourth quarter of this ...
Yahoo's board of directors fired CEO Carol Bartz abruptly — reportedly via phone call — but not all that unexpectedly. Industry experts predicted a range ...
Cheer mixed Australian band Strange Talk's "Climbing Walls" music video with measurable interactive elements. Consumers could click on items featured in the video for a ...
Pharmaceutical company Pozen is building its marketing staff and soliciting digital advice from industry leaders despite being in the long process of readying products for ...
Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people ...
It's Black Friday. A crowd gathers outside your brand's flagship retail location. Despite the expected shopper crush, the doors remain locked long after opening hours ...
The fur is flying and everyone is yammering now that the US Postal Service is taking steps to rationalize its network. In August, USPS served ...
Like many of you, I hear people in marketing say things like "Direct mail is dead," "No smart marketer uses direct mail these days," and ...
David Erickson, director of e-strategy at Tunheim , and Arthur Papas, cofounder and CEO of Bullhorn, discuss whether Google+ will boost marketing campaigns.
With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.
Mark Krebs, VP of marketing at Kirkland's, discusses his company's integrated marketing media mix.
As marketers begin to connect the dots between their integrated programs' online and offline elements and tag offline elements with digital components, they are on ...
At first glance, the marketing strategies of Coke and Pepsi — the two ubiquitous, global players that have dominated the soft drink market for decades ...
As the first Boomers have begun to hit 65, the generation that turned so many institutions on their heads is poised to do the same ...
Marketers like to portray retirement as a permanent vacation, cocktail in hand. But after the recession, as worries about what would happen with savings kicked ...
Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges ...
FreePlay Labs developed a third-person shooter game based on the popular graphic novel Cowboys & Aliens, which was released as a feature film on July ...
T.G.I Friday's, in a partnership with digital cash and incentive company CashStar, allows users to send their Facebook friends a beer in the form of ...
For years, South Cape Coins relied on traditional direct marketing to advertise its rare collection. A redesigned website includes a link to rare coin collectors' ...
Commuters get a breath of fresh air as they walk past this "living" billboard, which advertises Coca-Cola but is made of all plants and located ...
Organic's SVP of analytics, media and marketing optimization Steve Kerho discusses best practices and challenges in marketing's evolution.
Under Armour, a marketer of athletic apparel, boasts a young customer base of consumers ages 12 to 19 as its bread and butter. Naturally, it ...
Generating qualified, sales-ready leads is often a primary objective for b-to-b direct marketers. The good news is that direct marketing, if done right, is one ...
Social and digital media are profoundly changing how we engage with media, colleagues, family and friends, as well as how we conduct business. To maintain ...
The campfire analogy. It's about the best definition of social marketing I've heard yet. It comes courtesy of Ashton Kutcher, who isn't only good-looking, famous, ...
As consumers are everywhere at once, using every device imaginable, brands perfect tactics for messages that resonate .
Patrick McLean, VP of digital marketing, Capital One, discusses his company's use of real-time marketing.
Daily deals have become one of the hottest marketing stories around — but lately, they've been making headlines for all the wrong reasons. August proved ...
Can't-miss sessions and events at this year's DMA
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
