E-mail marketing firms have made at least seven acquisitions since the beginning of the year, snapping up social media, mobile and database-oriented companies as the ...
Discount Beauty Center, an online supplier of cosmetics, fragrances and hair care products, wanted to find a way to build relationships and consumer loyalty after ...
This year's holiday shopping season will be another tough one for retailers. Marketers have more channels than ever for sending out promotions, but e-mail remains ...
Keeping data quality at a high level is easier said than done when the data comes from a range of sources, including social media.
Marketers are scrambling to catch up with a fragmented and quickly evolving search marketing industry that takes greater advantage of social networking sites and integration ...
Current adoption numbers for mobile couponing may be low, but there are signs for growth. Mobile coupons are catching on, especially for businesses targeting a ...
Doug Neil, SVP of digital marketing at Universal Pictures, explains his goals for the year, including a push into social
While no one argues the importance of good digital marketing programs, some marketers have turned to more traditional forms of direct marketing to cut through ...
Tapped by the US Census Bureau, Draftfcb New York led a massive marketing campaign aimed at making sure the increasingly diverse US population sent in ...
Direct response marketers can either waste time lamenting about how difficult it is get a critical mass audience, or they can take advantage of today's ...
In an e-mail, Harper's Bazaar editor Glenda Bailey describes the spring's hot fashion trends — prints, soft tailoring and bold and pastel colors.
Yankee Candle Company, a designer, manufacturer, wholesaler and retailer of scented candles, wanted to convert abandoned shopping carts on its e-commerce website into sales.
Ace Hardware's Jeff Gooding, director of consumer marketing, on how the hardware purveyor uses measurable marketing
Several major brands recently launched global b-to-b campaigns, emphasizing their expertise in new areas and signaling a change in their overall marketing strategy. UPS, Xerox ...
MasterCard, Visa, American Express and Discover have recently beefed up e-commerce offerings through shopping websites, partnerships and acquisitions in a bid to stave off payment ...
Forward looking direct marketing agencies are bolstering their mobile marketing capabilities to offer better expertise, broader options and greater integration with other advertising and marketing ...
Netflix is shifting its focus from mail-order DVDs to streaming video. While the company has not abandoned its mail service, it has introduced streaming apps ...
Our look at the most - and least - engaging social media campaigns and social marketing strategies
Subscription-based music club eMusic organizes its marketing efforts — and its marketing and business development chart — to emphasize its benefits for members.
Retailers are again rallying to fight state initiatives to tax merchants who do business with residents without a physical presence in their states.
When Melissa Payner-Gregor joined Bluefly as president in 2003, she knew exactly who she wanted to lead the then-fledgling e-commerce site's marketing function: Brad Matson.
Welcome to our new monthly edition of Direct Marketing News. In addition to this 76-page issue, we have reengineered the website and introduced an iPad ...
Spend any time working at any type of agency and one thing is clear: All agencies operate in silos. Conventional wisdom, in service of integration, ...
If a brand is the promise, the customer experience is that promise kept or broken. Just as the brand is not contained in a single ...
To optimize e-mail marketing, you need to take concerted action to stand out from the increasing din of other online marketers.
Now that ROI is the cornerstone of most sophisticated digital marketing programs, e-mail is front and center and will continue to play a key role ...
Merkle's Tim Berry and Queensboro Shirt Company's Fred Myers weigh in on acquisition marketing.
The rich online behavioral data that marketers rely on more and more is under siege by Washington
Companies such as BlueKai and its competitors offer a broad view of the variety of consumer information available to marketers, because its tools gather data, ...
Travelers often believe that once you've seen one mid-priced room, you've pretty much seen them all. To unearth the subtle differences from one loyalty program ...
Consumer technology companies are refining their direct marketing strategies in the face of unprecedented competition.
Nokia has finished a contest to create buzz for the launch of its Nokia N8 smartphone and build relationships with the developer community worldwide.
Kimberly Clark hoped to provide moms the right information and offers at opportune times in her child's diapering journey by tracking behavioral data and responses ...
Kodak tapped Deutsch New York to help it create two DRTV and DRDTV spots for its Kodak ESP 3250 printer, that highlighted a common complaint ...
A customer segmentation study told Dickies it needed to change its messaging. A new strategy was developed to emphasize its heritage as an American brand ...
Billabong's "I Surf Because" digital campaign sought to build the surf company's customer database through user-generated submissions. As visitors registered at ISurfBecause.com, Billabong could track ...
McDonald's research and testing indicated that although it did not have brand recognition when it came to chicken wings in China, consumers preferred the taste ...
Agency veteran Rob Price speaks with Direct Marketing News about what it means to be a creative today
The Sara Lee State Fair Brand wanted to do something positive for customers during a time when a bad economy and a weak housing market ...
There are three components to successful integration of mobile marketing into the overall marketing mix.
Integrated marketing is a strategy, and implementing it is not a one-time task to cross off your list. In addition to the high-level activities of ...
Integrated marketing requires realignment throughout a marketing organization, and a systematic shift in strategies from a product orientation to a customer focus.
So-called privacy experts wring their hands almost daily about the amount of personal information being harvested by corporations for marketing purposes. But if those companies ...
Marketers have renewed their focus on customer acquisition, wooing those who promise high buying power
From the manually compiled lists of more than four decades ago to card-and-file systems to the complex, Internet-based platforms of today, the list marketing industry ...
You can't be everywhere at once and cloning technology isn't quite there yet, so for this year's annual DMA confab, Direct Marketing News editors put ...
Bonin Bough, PepsiCo, global director, digital and social media discusses PepsiCo's recent social media campaign
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
