November 2007 29 45 Issue of Direct Marketing News

November 2007 29 45 Issue of Direct Marketing News

Duly Noted

Fedex delivers a smaller package

FedEx has cut its earnings forecast for the quarter ending November 30. The company says that an 8% rise in fuel costs and weak less-than-truckload ...

USPS returns to the South Seas

The US Postal Service has reinstated ZIP codes and domestic rate services for nearly 170,000 people in the Federated States of Micronesia and the Republic ...

Healthy quarter for Rodale

Rodale's third quarter gains were driven by print advertising revenues and digital initiatives, according to the Emmaus, PA-based publisher. The company is boasting 4 million ...

This Is How We Do It

DMNews chats with TPN's Bobbi Merkle

What market factors led TPN to create a convergence unit?


Customized segments optimal

Couch potato, slacker, money maker, tease - if those Web site visitors only knew what you called them. Knowingly or not, we categorize people based ...

Gloves Off

In DRTV, does long or short form rule?

Jeff Meltzer, founder of Meltzer Media Productions and Lucas Donat, founding partner of Donat/Wald discuss DRTV best practices.

Main Feature

How to be truly remarkable during the holiday season

Not only is the fourth quarter a make-or-break season for retailers, but also recent news coverage recounting weak October sales at some of the leading ...

B-to-B marketers start socializing

Social networking tools help companies engage customers, attract prospects and create lively, peer-to-peer business communities

Vertical Feature

Ways to reach doctors

Healthcare companies are using technology and creativity to help sales reps get physicians' attention and, in some cases, are eliminating the rep altogether

The Work

UPS - Casual online game attracts international players

After years of development, UPS introduced an international shipping method on October 2 that eliminates the need to attach a commercial invoice to packages. The ...

Atkins - Coupon helps build database

Diet bar and shake maker Atkins wanted to build its prospect and client e-mail opt-in database for e-newsletters while learning more about consumers' preferences.

Hard Rock Hotel & Casino - Pool party goes digital

The Hard Rock Hotel & Casino in Las Vegas launched a Sunday pool party this summer called Rehab. Agency IdeaWork Studios was enlisted to build ...

Nailed It

NAILED IT: DMNews spends a few minutes with Tony Soric, director of online marketing,

Q: Can you tell us about the search marketing campaign that you did with Clickable?

People News

EXPERT ADVICE: How can I attract the best marketing talent for my agency?

How can I attract the best marketing talent for my agency?

News Articles

Mailers applaud rate caps

The US Postal Service's Board of Governors announcement on November 15 that future postal rates would be set using new regulations recommended by the Postal ...

AOL debuts new platform for video ads

AOL HAS introduced a video ticker developed with media services firm PointRoll.The video ticker is a graphic banner ad that is integrated within a streaming ...

Sears considering acquisition of Restoration Hardware

Sears' purchase of a 13% stake in Restoration Hardware Inc. is an indication of a further upscale push from the mid-price retailer.

Yahoo spreading Gap Tidings

Gap has teamed up with Yahoo for its new online ad campaign, found at The microsite allows users to upload and post their own ...

Sure Fit plans to reach out to Hispanic market

Slipcover marketer Sure Fit Inc. is courting the Hispanic market with plans for a Spanish-language catalog and the recent launch of a Spanish-language Web site, ...

Personalization a must for Web shoppers: study

While most consumers are shopping online, not enough are satisfied with the personalization of the shopping experience offered by retailers, according to a new study ...

Vibe looks to MySpace for viral rap contest

VIBE Media Group has partnered with KickApps and MySpace for Vibe Verses 3, an online rap contest. Hosted on, the contest encourages aspiring rappers ...

New sequel to Boost Anthem

Mobile services firm Boost Mobile is debuting a multichannel marketing campaign, through agency Berlin Cameron, called Anthem 2.0, to sell music and mobile phones.

Amazon debuts digital book reader

The new Amazon Kindle is an iPod-like, portable item that wirelessly downloads reading materials to a high-resolution electronic paper display. It is a product of ...

Success relaunches with new focus, advertisers

Success magazine, shuttered by its former publishers in July, will relaunch under new ownership in March 2008. New owner VideoPlus LP plans to redirect the ...

Affiliate marketing comes into its own

Ticketmaster will launch its entry into affiliate marketing on December 1. The program has a resource center where affiliates can learn how to build compelling ...

New Briefs


Acxiom Corporation has acquired list and data company MKTG Services Inc., to expand its capabilities to the small and midsize business markets.

Catalyst Direct

Rochester, NY, direct marketing agency Catalyst Direct has purchased Auragen Communications, a full-service interactive design and development agency specializing in the Web.

Salvation Army

The Salvation Army and Convio have launched the third annual Online Red Kettle Christmas Campaign.

Procter & Gamble

Procter& Gamble Productions and NBC Universal Digital Media have launched a new social media Web site for dog and cat owners called, which sells discounted goods by designers including Gucci, Chloe and Diesel, has joined forces with customer review service Reevoo to col­lect comments from shoppers ..., a shopping searchengine, has introduced several new fea­tures in a bid to prosper from the holiday shopping season.


Latest Trace Adkins promotion is online

Country music fans are enjoying an online greeting from ponytailed, gravel-voiced star Trace Adkins in a new Web campaign through Innovate Ads' iAds Video Spokesperson ...


Retailers will embrace Web 2.0 this holiday season

There has been a lot of talk in the past two years in the e-commerce world about Web 2.0 but, this holiday season, expect less ...

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