November 2008 30 47 Issue of Direct Marketing News
When it comes to properly targeting your marketing message, understanding your audience — what it wants to know, how it wants to hear what it ...
Old catalogs can have useful ideas for today's catalogers. Leo Burnett once said of good advertising, "Make it simple. Make it memorable. Make it inviting ...
With postal and production costs rising and more consumers looking to online, some say that direct mail may be nearing its end as an effective ...
Marketers want to incorporate viral video, but seek more ways to measure it. Vicki Powers finds out where this emerging sector stands.
Successful marketing of medical devices — large and small — means getting doctors on board before targeting consumers.
Wellpoint's dimensional mailer targets health benefits managers; direct mail unlocks protected Internet resources for AstraZeneca; and Wet International's digital campaign gets personal.
Taylor Safford, president of Blue and Gold Fleet, discusses how his boat tour company used Intera's Bluetooth Proximity Marketing network to sell to sightseers.
Thanksgiving weekend, considered the official kickoff of the holiday shopping season, is even more significant this year, because consumers have shown a remarkable lack of ...
Jerry Yang, Yahoo's co-founder, is resigning his post as CEO pending his successor's appointment. He will return to his former role, "Chief Yahoo," and will ...
As part of its strategy to step up its marketing efforts targeting Hispanic consumers, The Home Depot has launched an improved Spanish-language Web site, that ...
There's been a dramatic rise in the use of payment methods other than credit cards over the past few months. Online home electronics retailer Etronics ...
JCPenney's new campaign positions its products as "great style with an affordable price," targeting consumers shopping with an eye toward the economy.
As mobile marketing meanders through its early stages, experts say that businesses should learn to take advantage of the unique platform it offers, rather than ...
Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry ...
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.