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Direct Marketing News
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Issue Archive
> November 24, 2008 Issue of Direct Marketing News
November 24, 2008 30 47 Issue of Direct Marketing News
Editorial
Motrin campaign shows need for informed targeting
When it comes to properly targeting your marketing message, understanding your audience — what it wants to know, how it wants to hear what it ...
Op-Ed
Old catalogs' lessons still apply
Old catalogs can have useful ideas for today's catalogers. Leo Burnett once said of good advertising, "Make it simple. Make it memorable. Make it inviting ...
Gloves Off
Will direct mail remain a top channel?
With postal and production costs rising and more consumers looking to online, some say that direct mail may be nearing its end as an effective ...
Main Feature
Viral video stars
Marketers want to incorporate viral video, but seek more ways to measure it. Vicki Powers finds out where this emerging sector stands.
Vertical Feature
Marketing medical devices
Successful marketing of medical devices — large and small — means getting doctors on board before targeting consumers.
The Work
Creative solutions from Wellpoint, AstraZeneca and Wet International Inc.
Wellpoint's dimensional mailer targets health benefits managers; direct mail unlocks protected Internet resources for AstraZeneca; and Wet International's digital campaign gets personal.
Nailed It
DMNews talks with Taylor Safford, president of Blue and Gold Fleet
Taylor Safford, president of Blue and Gold Fleet, discusses how his boat tour company used Intera's Bluetooth Proximity Marketing network to sell to sightseers.
Analysis
Stores' hopes hinge on Thanksgiving lift
Thanksgiving weekend, considered the official kickoff of the holiday shopping season, is even more significant this year, because consumers have shown a remarkable lack of ...
News Articles
Yahoo's Yang to step down as CEO
Jerry Yang, Yahoo's co-founder, is resigning his post as CEO pending his successor's appointment. He will return to his former role, "Chief Yahoo," and will ...
New site furthers Home Depot's Hispanic strategy
As part of its strategy to step up its marketing efforts targeting Hispanic consumers, The Home Depot has launched an improved Spanish-language Web site, that ...
Credit alternatives explored
There's been a dramatic rise in the use of payment methods other than credit cards over the past few months. Online home electronics retailer Etronics ...
JCP styles up integrated push
JCPenney's new campaign positions its products as "great style with an affordable price," targeting consumers shopping with an eye toward the economy.
Optimized
Marketers must leverage the unique aspects of mobile
As mobile marketing meanders through its early stages, experts say that businesses should learn to take advantage of the unique platform it offers, rather than ...
Technique
Make the most of e-mail marketing
Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry ...
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