Customer satisfaction levels are down: ACSI reportCustomer satisfaction levels have retreated for the first time since 2005, according to the American Customer Satisfaction Index for ...
Gift cards continue to gain in pop¬ularity, according to a new survey from the National retail federation. But, new research from the Consumer Re¬ports National ...
Maxim magazine will unveil a new look and a tweaked editorial message in its December issue, which hits newsstands tomorrow featuring actress Sarah Michelle Gellar ...
FedEx has kicked off a new campaign with Atmosphere BBDO, launchapackage.com, allowing users to upload and send documents and photos to friends in a virtual ...
Media buyers are predicting that The Writers Guild of America strike in Hollywood will send more ad dollars online.
The Internet's role in the holiday shopping season continues to grow, promising to provide a ray of light in what could be an otherwise dim ...
The Audit Bureau of Circulations will adjust the definition of paid circula¬tion to better reflect payments by indi¬viduals and specialized channels.
Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing a 25.3% increase and $1.1 billion increase over Q3 2006, according to ...
A new online venture combining interactive 3-D technology with e-commerce is a sort of Second Life for shopaholics.
As retailers are busy preparing for increased holiday sales, they are also braced for higher returns. Fraudulent returns could cost as much as $3.7 billion ...
Of the hundreds of press releases and pitches made during Ad:tech, none were as anticipated as Facebook's announcement regarding its new advertising solution. It includes ...
Like the Do Not Call (DNC) list and proposed do-not-mail bills, a new opt-out proposal to the FTC could cause some strife for online marketers.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
