November 2007 29 44 Issue of Direct Marketing News

November 2007 29 44 Issue of Direct Marketing News

News Articles

Customer satisfaction levels are down: ACSI report

Customer satisfaction levels are down: ACSI reportCustomer satisfaction levels have retreated for the first time since 2005, according to the American Customer Satisfaction Index for ...

Two sides to gift cards story

Gift cards continue to gain in pop¬ularity, according to a new survey from the National retail federation. But, new research from the Consumer Re¬ports National ...

December Maxim debuts new 'sophisticated' look

Maxim magazine will unveil a new look and a tweaked editorial message in its December issue, which hits newsstands tomorrow featuring actress Sarah Michelle Gellar ...

FedEx, Atmosphere join on launchapackage.com

FedEx has kicked off a new campaign with Atmosphere BBDO, launchapackage.com, allowing users to upload and send documents and photos to friends in a virtual ...

Writer's strike could affect media buying

Media buyers are predicting that The Writers Guild of America strike in Hollywood will send more ad dollars online.

Cyber Monday looks strong

The Internet's role in the holiday shopping season continues to grow, promising to provide a ray of light in what could be an otherwise dim ...

ABC overhauls newspaper circ reporting

The Audit Bureau of Circulations will adjust the definition of paid circula¬tion to better reflect payments by indi¬viduals and specialized channels.

Web advertising revenue reaches $1.1B, record high

Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing a 25.3% increase and $1.1 billion increase over Q3 2006, according to ...

Kinset takes retailers virtual

A new online venture combining interactive 3-D technology with e-commerce is a sort of Second Life for shopaholics.

Return fraud might cost retailers $3.7B

As retailers are busy preparing for increased holiday sales, they are also braced for higher returns. Fraudulent returns could cost as much as $3.7 billion ...

Facebook: Now open for business

Of the hundreds of press releases and pitches made during Ad:tech, none were as anticipated as Facebook's announcement regarding its new advertising solution. It includes ...

Online marketers mull 'do-not-track'

Like the Do Not Call (DNC) list and proposed do-not-mail bills, a new opt-out proposal to the FTC could cause some strife for online marketers.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.