As the latest in a series of steps that has changed the use of video and long-form footage online, Google opened YouTube up to search ...
It is an indisputable fact that new move creates new needs. From new furnishings to home renovations, new movers spend more than the average consumer ...
The rough economy and tight budgets may force companies to streamline their marketing efforts — and digital becomes very tempting. Our experts prioritize strategies to ...
Web analytics has expanded to include surveys that provide direct customer feedback about online behavior.
Products and services geared towards health and wellness are often viewed as a luxury expense. Lauren Bell discovers how marketers promote their value and justify ...
Red Roof Inn goes a little bit country; DRTV spot builds results for Kreg Tool; and American Airlines Credit Union reaches out to far away ...
Sam Decker, CMO of Bazaarvoice, discusses how user-generated online reviews worked to increase Office Depot's paid search revenue
Recent results posted by Whole Foods Market have stirred some doubts about the health of the organic food market in today's economy.
Circuit City Stores Inc. has filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the Eastern District of Virginia, and has eliminated ...
Omnicom'sAgency.comhas filed a $19.5 million lawsuit against digital and search agency iCrossing, claiming it stole several of Agency.com's key clients and top executives when CEO ...
The Kahala Hotel and Resort has signed ClickSquared Inc. to help build its interactive relationship marketing communications program. With ClickSquared, the Kahala will focus on ...
Casey Jones, the VP of global marketing at Dell who spearheaded the effort to create its own in-house agency, Enfatico, has left his position.
Lodging conglomerate InterContinental Hotels Group (IHG) has become the first hotel to join the Global Points Exchange (GPX) on Points.com. GPX, which has been operating ...
The announcement by Deutsche Post World Net, parent company of DHL Express, that it will discontinue its US-only air and ground services, resulting in the ...
DelMonte's Meow Mix brand cat food has debuted a new interactive campaign to go along with its "Think Like a Cat" game show and to ...
Pharmaceutical companies have been slow to fully embrace digital marketing, but healthcare-related digital strategies are poised to gain momentum in 2009, according to Mary Ann ...
The Limited is promoting its recently launched e-commerce store with a new viral marketing contest. The contest, which is being promoted at The Limited's new ...
In my nearly 20 years as an executive recruiter in direct marketing, this is the third economic downturn that I've experienced. Recessions are never pleasant, ...
Despite what some believe, television content is anything but dead. Earlier this year, Nielsen reported that even in today's digitized world, the average American consumer ...
Traditional media such as inserts can offer steady success in the coming year for marketers — especially in an era of postage and paper cost ...
Walt Disney Parks and Resorts are getting more interactive, thanks to a new partnership with Verizon. The two have teamed up to create a more ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
