November 2008 30 46 Issue of Direct Marketing News

November 2008 30 46 Issue of Direct Marketing News


Measurement, analytics tools must keep up with media

As the latest in a series of steps that has changed the use of video and long-form footage online, Google opened YouTube up to search ...


Home buyers can be counted on

It is an indisputable fact that new move cre­ates new needs. From new furnishings to home renovations, new movers spend more than the average consumer ...

Gloves Off

What is most effective in tough times?

The rough economy and tight budgets may force companies to streamline their marketing efforts — and digital becomes very tempting. Our experts prioritize strategies to ...

Main Feature

Complement analytics with consumer input

Web analytics has expanded to include surveys that provide direct customer feedback about online behavior.

Vertical Feature

Case studies in healthy living

Products and services geared towards health and wellness are often viewed as a luxury expense. Lauren Bell discovers how marketers promote their value and justify ...

The Work

Creative solutions from Red Roof Inn, Kreg Tool and American Airlines

Red Roof Inn goes a little bit country; DRTV spot builds results for Kreg Tool; and American Airlines Credit Union reaches out to far away ...

Nailed It

DMNews talks with Sam Decker, CMO at Bazaarvoice

Sam Decker, CMO of Bazaarvoice, discusses how user-generated online reviews worked to increase Office Depot's paid search revenue


Organic growth is harder to come by

Recent results posted by Whole Foods Market have stirred some doubts about the health of the organic food mar­ket in today's economy.

News Articles

Circuit City files for bankruptcy protection

Circuit City Stores Inc. has filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the Eastern District of Virginia, and has eliminated ... sues iCrossing for $19.5M

Omnicom'sAgency.comhas filed a $19.5 million lawsuit against digital and search agency iCrossing, claiming it stole several of's key clients and top executives when CEO ...

The Kahala taps ClickSquared for database, e-mail marketing

The Kahala Hotel and Resort has signed ClickSquared Inc. to help build its interactive relationship marketing communications program. With ClickSquared, the Kahala will focus on ...

Enfatico advocate and Dell VP Jones departs

Casey Jones, the VP of global marketing at Dell who spearheaded the effort to create its own in-house agency, Enfatico, has left his position.

Loyalty programs work as one

Lodging conglomerate InterContinental Hotels Group (IHG) has become the first hotel to join the Global Points Exchange (GPX) on GPX, which has been operating ...

Service loss may not affect DHL proposal

The announcement by Deutsche Post World Net, parent company of DHL Express, that it will discontinue its US-only air and ground services, resulting in the ...

Meow Mix delivers with games

DelMonte's Meow Mix brand cat food has debuted a new interactive campaign to go along with its "Think Like a Cat" game show and to ...

Healthcare much alive for Google

Pharmaceutical companies have been slow to fully embrace digital market­ing, but healthcare-related digital strategies are poised to gain momentum in 2009, according to Mary Ann ...

Social marketing helps The Limited push new site

The Limited is promoting its recently launched e-commerce store with a new viral marketing contest. The contest, which is being promoted at The Limited's new ...

Ride out a slowdown at your job

In my nearly 20 years as an executive recruiter in direct marketing, this is the third economic downturn that I've experi­enced. Recessions are never pleasant, ...


Advertisers shouldn't fear tuning back in to linear television

Despite what some believe, television content is anything but dead. Earlier this year, Nielsen reported that even in today's digitized world, the average American consumer ...


Cost-cutting insert strategies for 2009

Traditional media such as inserts can offer steady success in the coming year for marketers — especially in an era of postage and paper cost ...

Third Screen

Disney, Verizon pair for mobile park experience

Walt Disney Parks and Resorts are getting more interactive, thanks to a new partnership with Verizon. The two have teamed up to create a more ...

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