November 2006 Issue of Direct Marketing News

November 2006 Issue of Direct Marketing News


Newspaper circulation dips, online readership climbs

The Newspaper Association of America has released data showing the most drastic decline in newspaper circulation in 15 years.

Datran Media customizes e-mail platform for BTB

Datran Media has customized its adLoyalty e-mail platform for business-to-business marketers.

Graham Kemp to leave CEO's post at The Marketing Store

The Marketing Store, promotions agency for McDonald's Corp., Coca-Cola Co. and Miller Brewing, said global CEO Graham Kemp will the shop leave Jan. 6, 2007.

Prospects and agencies need due diligence: search experts at ad:tech

NEW YORK - Search engine marketing is not as easy as it sounds, requiring certain skills, planning and patience. Panelists at ad:tech New York's Planning ...

Yesmail settles with FTC

Yesmail Inc. has agreed to pay a $50,717 civil penalty to settle Federal Trade Commission charges that it violated federal law by sending unsolicited commercial ...

UPS to offer three daily time-definite delivery options

In the largest expansion of its international shipping portfolio in more than a decade, UPS said it would begin offering customers three, rather than two, ...

Word of mouth makes the cut for Philips Norelco Bodygroom

NEW YORK - Philips Norelco had an issue: How to stimulate interest in a men's body grooming shaver in a space that's fairly stagnant? Talk ...

Japan's Mitsui & Co. partners, invests with U.S. SEM firm

Search engine marketing services provider Efficient Frontier has formed a strategic alliance with Mitsui Co. through the publicly traded Japanese conglomerate's online marketing subsidiary ...

Circulators search for solutions

Attending the Audit Bureau of Circulations' 92nd conference and annual meeting last week in Las Vegas put a face on the tremendous issues confronting newspapers ...

Meade's new book looks stellar

After a three-year hiatus from publishing its annual catalog of telescopes, Meade Instruments Corp. has returned with a big bang.

Fledgling online retailers ready for season

As they enter their first holiday season, e-commerce newbies American Diamond Importers, Spirit Work Knitting and Designs Inc. and are relying on the eBay ...

Democrats unlikely to shift course on DM issues

Despite the shift in power to the Democrats, there likely will be no shift in policy for most issues affecting direct marketers when the 110th ...

Arts center sings multichannel tune

The Brooklyn Academy of Music is the nation's oldest continuously operating performing arts center, with its first season in 1861.

Red Cross uses e-commerce to prepare public

The red emblazed glass cross stands high on the new building of the American Red Cross in Greater New York. The recently opened site is ...

Wienyk takes over AKQA NY

Guy Wieynk recently relocated to ad agency AKQA's New York office to become managing director. He will champion the Coca-Cola business globally, oversee all operations ...

Portal lets ViewSonic see partners better

To get a better view of its partner relationships, display products provider ViewSonic has implemented NetSuite for partner relationship management.

'Digital populism' governs consumer world

COLUMBUS, OH - Trends such as the growth of YouTube and the increasing role of cell phones in our lives are centered around consumers but ...

IBM sues Amazon over patents

Software giant IBM Corp. is suing, alleging infringement of five IBM patents that are core to the online retailer's platform.

USPS designs deal for fashion fulfiller

A fast-growing Internet-based company has fashioned an arrangement with the U.S. Postal Service to deliver all its international online sales.

Disney learns ABCs of digital media

WASHINGTON -- Technology is changing how the public consumes content, and entertainment companies are adapting.

Counterpoint: Mail is natural extension for printers

Most printers have been involved in direct mail requirements for their customers and have invested in capabilities for a broad range of mail distribution. One ...

How to evaluate creative

Judging creative for creative guys is intuitive. Most of it is a gut feeling. And more times than not, the gut is right. For others, ...

Understand the dangers of 'plastic'

Your most valuable asset and your most vulnerable is your ability to get paid. If you cannot get paid for your services or goods, then ...

Point: Print, mail firms excel at different things

Full-service printing companies have begun offering mailing services to their direct mail customers in recent years while direct mail firms have begun adding digital, full-color ...

Recipe community mixes right ingredients

Looking to share Grandma's secret recipe for meatloaf? With SilverCarrot Inc.'s relaunched Recipe4Living you can do so anonymously, avoiding being disowned by your family.

Local search spreads its wings

Few marketers want to deliver the same message to all users nationwide, and so local search is increasingly popular as direct marketers can target users ...

Database Briefs

La Leche League picks Kintera

You need analytics, but which tool?

A recent headline proclaiming Google Analytics as simple, powerful and won't cost you is correct ... partly. And only for certain Web sites. Though the ...

ROI demands data yielding closed-loop marketing

Paid search marketing via keywords can give your business widespread exposure to the Internet audience, crossing not only the most popular search engines but countless ...

Click fraud highlights bigger issue for industry: lousy leads

Click fraud unquestionably hurts online advertising, in tangible and intangible ways. The tangible: Google agreed to return $90 million to advertisers involving fraudulent clicks. The ...

Vtrenz shines at campaign capability

Sales and marketing organizations have been enthusiastic adopters of hosted software (also known as on-demand, software as a service or application service providers), which lets ...

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