The Newspaper Association of America has released data showing the most drastic decline in newspaper circulation in 15 years.
Datran Media has customized its adLoyalty e-mail platform for business-to-business marketers.
The Marketing Store, promotions agency for McDonald's Corp., Coca-Cola Co. and Miller Brewing, said global CEO Graham Kemp will the shop leave Jan. 6, 2007.
NEW YORK - Search engine marketing is not as easy as it sounds, requiring certain skills, planning and patience. Panelists at ad:tech New York's Planning ...
Yesmail Inc. has agreed to pay a $50,717 civil penalty to settle Federal Trade Commission charges that it violated federal law by sending unsolicited commercial ...
In the largest expansion of its international shipping portfolio in more than a decade, UPS said it would begin offering customers three, rather than two, ...
NEW YORK - Philips Norelco had an issue: How to stimulate interest in a men's body grooming shaver in a space that's fairly stagnant? Talk ...
Search engine marketing services provider Efficient Frontier has formed a strategic alliance with Mitsui Co. through the publicly traded Japanese conglomerate's online marketing subsidiary ...
Attending the Audit Bureau of Circulations' 92nd conference and annual meeting last week in Las Vegas put a face on the tremendous issues confronting newspapers ...
After a three-year hiatus from publishing its annual catalog of telescopes, Meade Instruments Corp. has returned with a big bang.
As they enter their first holiday season, e-commerce newbies American Diamond Importers, Spirit Work Knitting and Designs Inc. and Essenceology.com are relying on the eBay ...
Despite the shift in power to the Democrats, there likely will be no shift in policy for most issues affecting direct marketers when the 110th ...
The Brooklyn Academy of Music is the nation's oldest continuously operating performing arts center, with its first season in 1861.
The red emblazed glass cross stands high on the new building of the American Red Cross in Greater New York. The recently opened site is ...
Guy Wieynk recently relocated to ad agency AKQA's New York office to become managing director. He will champion the Coca-Cola business globally, oversee all operations ...
To get a better view of its partner relationships, display products provider ViewSonic has implemented NetSuite for partner relationship management.
COLUMBUS, OH - Trends such as the growth of YouTube and the increasing role of cell phones in our lives are centered around consumers but ...
Software giant IBM Corp. is suing Amazon.com, alleging infringement of five IBM patents that are core to the online retailer's platform.
A fast-growing Internet-based company has fashioned an arrangement with the U.S. Postal Service to deliver all its international online sales.
WASHINGTON -- Technology is changing how the public consumes content, and entertainment companies are adapting.
Most printers have been involved in direct mail requirements for their customers and have invested in capabilities for a broad range of mail distribution. One ...
Judging creative for creative guys is intuitive. Most of it is a gut feeling. And more times than not, the gut is right. For others, ...
Your most valuable asset and your most vulnerable is your ability to get paid. If you cannot get paid for your services or goods, then ...
Full-service printing companies have begun offering mailing services to their direct mail customers in recent years while direct mail firms have begun adding digital, full-color ...
Looking to share Grandma's secret recipe for meatloaf? With SilverCarrot Inc.'s relaunched Recipe4Living you can do so anonymously, avoiding being disowned by your family.
Few marketers want to deliver the same message to all users nationwide, and so local search is increasingly popular as direct marketers can target users ...
La Leche League picks Kintera
A recent headline proclaiming Google Analytics as simple, powerful and won't cost you is correct ... partly. And only for certain Web sites. Though the ...
Paid search marketing via keywords can give your business widespread exposure to the Internet audience, crossing not only the most popular search engines but countless ...
Click fraud unquestionably hurts online advertising, in tangible and intangible ways. The tangible: Google agreed to return $90 million to advertisers involving fraudulent clicks. The ...
Sales and marketing organizations have been enthusiastic adopters of hosted software (also known as on-demand, software as a service or application service providers), which lets ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
