November 2007 29 43 Issue of Direct Marketing News

November 2007 29 43 Issue of Direct Marketing News

The Work

Dimensional mailer generates 20% response rate

Having a good relationship with building owners and property managers is a must for Captivate Network, which sells advertising on over 7,600 TV screens inside ...

News Articles

<i>House and Garden</i> to fold

Condé Nast's House and Garden magazine will fold after publishing its December issue. The magazine's Web site, houseandgarden.com will also close at the end of ...

IAC break-up will create five DM companies

With the approval of its board of directors, IAC will be divided into five publicly traded companies: IAC, HSN, Ticketmaster, Interval International and Lending Tree.

NBC, Ogilvy execs talk engagement at ad:tech in NY

Last week, at ad:tech New York, executives stressed the importance of creative as technology improves.

FTC will collect $7.7 M from violators of Do Not Call list

The Federal Trade Commission is continuing to crack down on companies and individuals accused of violating the Do Not Call Registry, which totals 145 million ...

Sears' new strategy: Web 2.0

Sears' latest marketing campaign doesn't just celebrate the holiday season — it's also pretty upbeat about Web 2.0's potential as a marketing strategy.

Tapping CRM for custom experience

Retail and customer relations marketing are closer than ever, thanks, in part, to technological advances, the ubiquity of retail loyalty programs and the burgeoning power ...

Facebook Ads now available for marketers

Last week, social networking giant Facebook debuted Facebook Ads, an ad system that lets consumers recommend products to friends and allows corporate profiles. The three-part ...

Retail slump to spur 'e-tail'

Retail stocks displayed some vulnerability last week during a turbulent few days for the markets. Wal-Mart, Target, Macy's, Sears and Home Depot all took a ...

Next from Microsoft: social media tools

Microsoft Corp. launched the next generation of Windows Live last week at ad:Tech New York. The new platform gives users a new set of social ...

Direct mailer saves $500,000 by recycling

In an effort to decrease the cost of its waste removal and reduce the amount of waste being sent to landfills, direct mail and marketing ...

CondéNet introduces new customized book service

CondéNet, the interactive division of Condé Nast, and TasteBook, the founders of a new print-on-demand book publishing service, are offering consumers a new way to ...

Google's update to PageRank sparks controversy

Every so often, search engine marketers are reminded that they are at the mercy of much larger powers within the online ecosystem. The recent update ...

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

DMN Awards

We're looking for the best marketing campaigns, teams, and marketing technologies. Do you and your company deserve to win a DMN Award? We will honor the best campaigns, platforms, marketers, and teams across 23 categories including content marketing, customer experience, mobile, social, and analytics.

In addition, we'll crown an overall winner as the best marketing technology company and best campaign.

Enter today and tell us your marketing story! Entry Deadline is Wednesday, November 30, 2016.