Having a good relationship with building owners and property managers is a must for Captivate Network, which sells advertising on over 7,600 TV screens inside ...
Condé Nast's House and Garden magazine will fold after publishing its December issue. The magazine's Web site, houseandgarden.com will also close at the end of ...
With the approval of its board of directors, IAC will be divided into five publicly traded companies: IAC, HSN, Ticketmaster, Interval International and Lending Tree.
Last week, at ad:tech New York, executives stressed the importance of creative as technology improves.
The Federal Trade Commission is continuing to crack down on companies and individuals accused of violating the Do Not Call Registry, which totals 145 million ...
Sears' latest marketing campaign doesn't just celebrate the holiday season — it's also pretty upbeat about Web 2.0's potential as a marketing strategy.
Retail and customer relations marketing are closer than ever, thanks, in part, to technological advances, the ubiquity of retail loyalty programs and the burgeoning power ...
Last week, social networking giant Facebook debuted Facebook Ads, an ad system that lets consumers recommend products to friends and allows corporate profiles. The three-part ...
Retail stocks displayed some vulnerability last week during a turbulent few days for the markets. Wal-Mart, Target, Macy's, Sears and Home Depot all took a ...
Microsoft Corp. launched the next generation of Windows Live last week at ad:Tech New York. The new platform gives users a new set of social ...
In an effort to decrease the cost of its waste removal and reduce the amount of waste being sent to landfills, direct mail and marketing ...
CondéNet, the interactive division of Condé Nast, and TasteBook, the founders of a new print-on-demand book publishing service, are offering consumers a new way to ...
Every so often, search engine marketers are reminded that they are at the mercy of much larger powers within the online ecosystem. The recent update ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
