November 2008 30 45 Issue of Direct Marketing News

November 2008 30 45 Issue of Direct Marketing News

This Is How We Do It

Digital's role in a downturn

Razorfish's Baehr discusses the accountability of online

Op-Ed

Campaigns tap into online marketing

The presidential election is over - finally! - and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, ...

No need to sacrifice brand for sales

Marketers' two big weapons have been judged very differently. Brand market­ing — managing consumer perception — has been gauged by studies that measure brand health. ...

Why Web spend is still behind TV

I've overheard a number of my colleagues whining over the lack of Internet media spending, given that 80% of the population is on the Web ...

Gloves Off

Should the USPS stop one delivery day?

Cutting mail delivery is often cited as a way to cut costs, but the postal industry counters that it would adversely affect consumers. Our experts ...

Main Feature

Kodak's moment

Even in a down economy, Eastman Kodak's Jeffrey Hayzlett is upbeat about today's marketing challenges.

Vertical Feature

Reach out for the needy

An increase in demand means nonprofit organizations providing social services must pump up their outreach efforts.

The Work

Creative solutions from Borders, Wrangler and AutoTrader.com

Online merchandising opens new chapter for Borders; Online auction crosses finish line for Wrangler charity; and unique mailer drives response for AutoTrader.com.

Nailed It

DMNews talks with Michael Bayle, senior director of global mobile advertising, Yahoo Connected Life

Michael Bayle, head of global monetization for Yahoo Connected Life, discusses a mobile campaign Yahoo Mobile executed with automaker Citroen for its C5 model in ...

Analysis

Toy regulations affect direct retailers

Toy catalog and Internet retailers are scrambling to meet deadlines for new regulations from the Consumer Product Safety Commission regarding the banning of lead and ...

News Articles

Shopping sites try on new look

With bricks-and-mortar stores delivering poor sales performances this October, a new crop of shopping search engines are hoping to reverse the numbers with enhanced customer ...

New media hot Ad:tech topic

Last week advertisers and technology experts alike descended on New York to talk about the latest and greatest in advertising and technology. A key theme ...

New ad network on mobile traffic feeds

Mobile services firm 3rd Dimension Inc. has debuted a new national mobile advertising network with NBC. The mobile advertising network is part of a mobile ...

FCC makes 'white spaces' available for broadband

Citing the potential to improve wire­less broadband access for consumers, the Federal Communications Commission voted last week to make the unused TV spectrum, commonly referred ...

Web retailers may thrive in holidays

Online retailers are apt to be more resilient during the slow economy this holiday season than their bricks-and-mortar counterparts, according to a study conducted by ...

Optimized

Search offers help for retailers looking for a holiday booster

With the holiday season approaching, consumers are flocking to retail locations — and now, more than ever, online — to find gifts. This time of ...

Technique

Get creative to cut direct mail costs

Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Four experts share their tips for making a piece ...

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