The presidential election is over - finally! - and we can all breathe a sigh of relief after two years of fundraising, debates, attack ads, ...
Marketers' two big weapons have been judged very differently. Brand marketing — managing consumer perception — has been gauged by studies that measure brand health. ...
I've overheard a number of my colleagues whining over the lack of Internet media spending, given that 80% of the population is on the Web ...
Cutting mail delivery is often cited as a way to cut costs, but the postal industry counters that it would adversely affect consumers. Our experts ...
Even in a down economy, Eastman Kodak's Jeffrey Hayzlett is upbeat about today's marketing challenges.
An increase in demand means nonprofit organizations providing social services must pump up their outreach efforts.
Online merchandising opens new chapter for Borders; Online auction crosses finish line for Wrangler charity; and unique mailer drives response for AutoTrader.com.
Michael Bayle, head of global monetization for Yahoo Connected Life, discusses a mobile campaign Yahoo Mobile executed with automaker Citroen for its C5 model in ...
Toy catalog and Internet retailers are scrambling to meet deadlines for new regulations from the Consumer Product Safety Commission regarding the banning of lead and ...
With bricks-and-mortar stores delivering poor sales performances this October, a new crop of shopping search engines are hoping to reverse the numbers with enhanced customer ...
Last week advertisers and technology experts alike descended on New York to talk about the latest and greatest in advertising and technology. A key theme ...
Mobile services firm 3rd Dimension Inc. has debuted a new national mobile advertising network with NBC. The mobile advertising network is part of a mobile ...
Citing the potential to improve wireless broadband access for consumers, the Federal Communications Commission voted last week to make the unused TV spectrum, commonly referred ...
Online retailers are apt to be more resilient during the slow economy this holiday season than their bricks-and-mortar counterparts, according to a study conducted by ...
With the holiday season approaching, consumers are flocking to retail locations — and now, more than ever, online — to find gifts. This time of ...
Today's marketers want to stay competitive in an uncertain economy, but direct mail can be expensive. Four experts share their tips for making a piece ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
