In an interview, DM legend Stan Rapp discusses how direct and digital marketing are evolving to meet marketers' needs — and how this may lead ...
A troubled 2009 has seen cutbacks and ad budget freezes across all industries. Both consumers and executives have dithered in purchase decisions, absorbing information, coupons, ...
Companies need to be smart about their innovation strategies and look at their innovation initiatives as a key brand touch point. Plenty of organizations have ...
The business-to-business buying cycle is complex. B-to-b purchases involve three to four more decision makers today than in 2001. Analysts estimate that closing a b-to-b ...
Apple is actively promoting the wide range of applications available for its iPhone. Two experts take sides on whether to focus on that device or ...
Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.
Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current ...
Keith Loell, executive creative director at Draftfcb, on New England Lincoln Mercury Dealers' "Follow Me to Bliss" push, Camelback Mountain Resort's postcards and InStyler's affiliate ...
Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a ...
Now that we are beginning to feel relief from the economic uncertainty that has been hanging around, I hear a lot about the invention of ...
Who says direct marketing is boring? Perhaps one of the most innovative and unusual campaigns in recent history started as a direct marketing campaign. I'm ...
With consumers' budgets already stretched thin by the recession, many nonprofit marketers are adding digital elements to their end-of-year fundraising efforts. For instance, United Way ...
Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital ...
Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher, a behavioral tool that it plans to ...
Travel search engine Kayak.com debuted an integrated campaign this month to build brand awareness. After doing research with TNS Media and finding that 68% of ...
Email Data Source last week debuted a Twitter monitoring tool at the Ad:tech trade show in New York. The platform will be available to clients, ...
When Bigelow Tea wanted to attract more visitors to its Web site and better engage them, it launched the Tea Talk blog and corresponding social ...
Multiple tactics help marketers tackle e-mail list building in the nonprofit sector. Four nonprofit experts share their top recommendations for growing e-mail databases effectively, while ...
We've known for a while that donors who give through multiple channels give more frequently and make larger gifts, but now we're finding that the ...
Many of the techniques that nonprofits use to build files do not differ drastically from those of corporate entities. However, one of the most important ...
Many nonprofits are transitioning from print newsletters to e-mail newsletters to take advantage of cost savings, speed and clickable actions. Building an e-mail list from ...
E-mail marketing is a great way to stay in contact with donors. You may send them updates on cause-related events, send a newsletter, and even ...
In this week's Toolbox, experts discuss how to personalize your e-commerce site before the holidays, online data exchanges, managing customer experience and sending highly personalized ...
Toyota Motor Sales USA has released an iPhone application to promote its 2010 model of the Toyota Prius hybrid.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
