The Home Depot Inc. confirmed to this publication Nov. 1 that it has shelved its 10 Crescent Lane and Paces Trading Company catalogs.
The National Association for the Advancement of Colored People tapped DraftFCB New York as its advertising agency of record for fundraising and membership.
DM News is proud to promote Cara Wood to news editor and Nicole Smith to assistant editor.
Editorial submissions are invited for the next edition of DM News' Essential Guide to Lists, Database Marketing and Data Services, a must-read compilation of articles ...
NEW YORK -- Yahoo Lifestyles has prepared the Yahoo Food portal, a smorgasbord of contextually fresh and relevant information for meal planners.
Let's start with the saddest news: List marketing expert Andy Ostroy of Belardi/Ostroy ALC lost his young wife, Adrienne Levine.
Italian luxury linens maker Frette Inc. wraps itself in e-commerce with a new site that sells items ranging from a $360 starter hotel collection sheet ...
Signature Days is an online provider of experience gifts. Andrew Playford founded the portal two years ago in Chicago, entering a $35 billion U.S. gift ...
Ad exchange platform AdECN signed an exclusive agreement with FUHU Ltd. in late September to provide its ad serving technology to the Hong Kong-based media ...
The Ad:tech interactive advertising and technology conference makes its annual pilgrimage to the Big Apple today through Nov. 8 at the New York Hilton.
It's 8:45 a.m., and I am riding with Jean Borgman, public relations director at e-Dialog, from Boston to the e-mail marketing firm's headquarters in Lexington, ...
List professionals have seen more targeting and tailored ordering from mailers amid the holiday seasonal rise in volume of orders.
Now you can read every article posted about Tom Cruise, North Korea or Nestle chocolate bars on a daily basis by visiting one Web site.
Friendster, a social networking Web site with about 33 million members, partnered with video technology provider ViTrue Inc. to run a two-week user-generated political ad ...
U.S.-China shipping in 2005 grew at a faster pace than that of the United States and all world markets, with a drastic widening of the ...
Apparently, standardizing a mailing list of names from Tokyo or Russia is tougher than tracking Earth's weather patterns.
Longtime direct marketer Donald R. Libey upset many in the list industry with his comments on co-operative databases in the Aug. 14 DM News, such ...
Hollywood captured retailers' dilemma in 1947 when it showed R.H. Macy in Miracle on 34th Street, trying to win customer loyalty through a series of ...
For the past two decades, attention to privacy generally has focused on business or government. The nonprofit sector has faced little privacy scrutiny. Yet this ...
Love me, love me not. Getting customers to love you isn't as simple or random as pulling petals from a daisy. Like any relationship, it ...
The European Commission has proposed to open European Union postal markets fully to competition by 2009, in line with the target date set out in ...
Your mom needs a new TV. Your brother agrees. But would you bid against him on eBay to get it? Not only would that drive ...
It usually takes marketers awhile to realize that with emerging communication techniques like e-mail, sizzle and flash for their own sake do not work - ...
In previous articles, I stressed that profit per call is the best measure of call center performance, that sales agents are a center's most important ...
Which of your marketing programs produces the greatest ROI as a percentage of sales? For most mailers, the answer is the house file e-mail program. ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
