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November 06, 2006 Issue of Direct Marketing News

Miscellaneous

Home Depot folds 2 catalogs

The Home Depot Inc. confirmed to this publication Nov. 1 that it has shelved its 10 Crescent Lane and Paces Trading Company catalogs.
 

DraftFCB follows Wal-Mart win with NAACP business

The National Association for the Advancement of Colored People tapped DraftFCB New York as its advertising agency of record for fundraising and membership.
 

DM News promotes Cara Wood, Nicole Smith

DM News is proud to promote Cara Wood to news editor and Nicole Smith to assistant editor.
 

DM News invites edit submissions for Essential Guide to Lists, Database Marketing and Data Services

Editorial submissions are invited for the next edition of DM News' Essential Guide to Lists, Database Marketing and Data Services, a must-read compilation of articles ...
 

Yahoo serves food portal

NEW YORK -- Yahoo Lifestyles has prepared the Yahoo Food portal, a smorgasbord of contextually fresh and relevant information for meal planners.
 

Our condolences to the Ostroy family

Let's start with the saddest news: List marketing expert Andy Ostroy of Belardi/Ostroy ALC lost his young wife, Adrienne Levine.
 

Frette has e-commerce covered

Italian luxury linens maker Frette Inc. wraps itself in e-commerce with a new site that sells items ranging from a $360 starter hotel collection sheet ...
 

Signature Days gets name into CVS

Signature Days is an online provider of experience gifts. Andrew Playford founded the portal two years ago in Chicago, entering a $35 billion U.S. gift ...
 

Ad exchange model reaches Chinese Web cafes

Ad exchange platform AdECN signed an exclusive agreement with FUHU Ltd. in late September to provide its ad serving technology to the Hong Kong-based media ...
 

Ad:tech attendees search for social networks

The Ad:tech interactive advertising and technology conference makes its annual pilgrimage to the Big Apple today through Nov. 8 at the New York Hilton.
 

Inside e-mail marketing firm e-Dialog

It's 8:45 a.m., and I am riding with Jean Borgman, public relations director at e-Dialog, from Boston to the e-mail marketing firm's headquarters in Lexington, ...
 

Mailers push for deals on lists as holidays near

List professionals have seen more targeting and tailored ordering from mailers amid the holiday seasonal rise in volume of orders.
 

Site builds communities around news

Now you can read every article posted about Tom Cruise, North Korea or Nestle chocolate bars on a daily basis by visiting one Web site.
 

Friendster community 'gets political'

Friendster, a social networking Web site with about 33 million members, partnered with video technology provider ViTrue Inc. to run a two-week user-generated political ad ...
 

Colography: U.S.-China trade soars in 2005

U.S.-China shipping in 2005 grew at a faster pace than that of the United States and all world markets, with a drastic widening of the ...
 

Global-Z addresses international validation

Apparently, standardizing a mailing list of names from Tokyo or Russia is tougher than tracking Earth's weather patterns.
 

Co-ops rebut Libey on 'black box'

Longtime direct marketer Donald R. Libey upset many in the list industry with his comments on co-operative databases in the Aug. 14 DM News, such ...
 

Something for everyone

Hollywood captured retailers' dilemma in 1947 when it showed R.H. Macy in Miracle on 34th Street, trying to win customer loyalty through a series of ...
 

Colleges fail to apply privacy lessons

For the past two decades, attention to privacy generally has focused on business or government. The nonprofit sector has faced little privacy scrutiny. Yet this ...
 

Learn from those who don't love you

Love me, love me not. Getting customers to love you isn't as simple or random as pulling petals from a daisy. Like any relationship, it ...
 

EC wants full postal market by 2009

The European Commission has proposed to open European Union postal markets fully to competition by 2009, in line with the target date set out in ...
 

The price of sibling rivalry

Your mom needs a new TV. Your brother agrees. But would you bid against him on eBay to get it? Not only would that drive ...
 

6 common design mistakes

It usually takes marketers awhile to realize that with emerging communication techniques like e-mail, sizzle and flash for their own sake do not work - ...
 

Stress the fundamentals for profit

In previous articles, I stressed that profit per call is the best measure of call center performance, that sales agents are a center's most important ...
 

Append to raise revenue from house file

Which of your marketing programs produces the greatest ROI as a percentage of sales? For most mailers, the answer is the house file e-mail program. ...