November 2007 29 42 Issue of Direct Marketing News

November 2007 29 42 Issue of Direct Marketing News

Duly Noted

New stamp, the USPS has

The US Postal Service dedicated a pane of 20 Yoda commemorative stamps last week at New York's Madison Square Garden. Stevens Point Mill supplied face ...

Spotlight

An interview with Trevor Kaufman, CEO of Schematic.

Associate editor Dianna Dilworth interviews Trevor Kaufman, CEO of Schematic. The company was recently aquired by WWP

Editorial

Transparency important in online tracking

When some of direct marketing's information-gathering and targeting practices are described in more mainstream forums, words like insidious and Big Brother frequently come up. Those ...

Op-Ed

Direct mail is still DM champion

We're seeing an explosion of new technologies and advertising possibilities in handheld devices, rich media, personalized URLs, digital billboards, SEM and more.

Gloves Off

Gloves Off: What is the 'must-have' Web metric?

The must-have Web site metric is an operational measure of visitor engagement: a metric that combines brand awareness, visitor loyalty, session duration, depth of visit, ...

Main Feature

Video and e-mail work hand in hand to engage

Marketers are embracing the potential of online video in new ways, including marrying it with e-mail.

News Articles

Paste launches "name your price" subscription campaign

Paste magazine kicked off a new subscription offer this week, allowing consumers to name their own price for a one-year subscription to the music and ...

Reader's Digest Association outsources direct mail to Williams Lea

Reader's Digest Association has tapped Williams Lea for outsourced print procurement and marketing services.

Callminer teams up with Clarabridge

Callminer has partnered with Clarabridge to provide companies with full analyses of both spoken and written customer communications.

Former AOL postmaster Charles Stiles hired by Goodmail

Charles Stiles has been hired by Goodmail Systems as VP of worldwide business development.

Google sets its eyes on social networking with OpenSocial

Google Inc. has released a new social platform, called OpenSocial, which gives Web site developers a set of application programming interfaces (APIs) to add social ...

Holidays will see discounting

L.L. Bean's announcement in late September that it would offer unconditional free shipping through December 21 was an early indication that the 2007 holiday promises ...

PitneyBowes PSI backs new UAA tool

PitneyBowes PSI and Direct Resource Solutions LLC have launched UAA Clearinghouse, a secured, central repository for undeliverable-as-addressed data. The database works on a pay-per-match basis, ...

PRC's ruling to change pricing for mailers

The Postal Regulatory Commission's final ruling on rate-making for the US Postal Service came last week, marking the end of a 10-month effort in working ...

StubHub looks to television for new customers

Online ticket retailer StubHub has recently expanded its customer acquisition efforts to TV from its previous use of Internet and regionalized radio. The two strategies ...

Homeowners on the move target of new Zillow ads

Real estate Web site Zillow.com last week debuted the launch of Zillow Home Direct Ads, a new set of tools that lets advertisers identify and ...

Taser films DRTV spot for new product

The new Taser C2 Personal Protector, a self-defense tool aimed at the general consumer market, will be supported by a DRTV piece airing nationally.

NRDC brings analysis to social networking

The National Resource Defense Council (NRDC) has brought a measurement element to its recently launched social media site, branded It's Your Nature, by launching a ...

BrandNew

Microsoft targets Latino market for Zune

Microsoft has launched a campaign for its digital media player, Zune, targeting the Latino market. With agency Kinetix Integrated, Microsoft partnered with reggaeton stars, Wisin ...

Optimized

Use it or lose it: What do to with the year-end surplus

For marketers facing a fiscal year end of December 31, the clock is ticking to spend - or lose - any leftover money. In previous ...

Features

Virtual vacation spots

What do New Orleans, Las Vegas and Rockford, IL have in common? They, like many regions in the US that are competing for domestic tourism ...

Technique

Avoiding bumps in the inserts road

All insert media requires keen attention to production specifications but, with credit card statement inserts, you need to be extra careful. Focusing on proper production ...

Avoiding bumps in the inserts road

The first step is choosing the right size and format. The maximum weight is normally 0.25 ounces; however, some co-ops and ride-alongs accept heavier. A ...

Avoiding bumps in the inserts road

You should be tracking everything from the receipt of your raw materials to their collation to getting them in their envelopes or packages. Stay in ...

Avoiding bumps in the inserts road

From our perspective at the fulfillment house, the best thing that a insert marketer, or the printer working with a marketer, can do is give ...

Avoiding bumps in the inserts road

There are several crucial steps to assembing an insert campaign. Six experts across all stages of the process share their tips to maximize ROI and ...

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