In 1972's The Candidate, Robert Redford plays an idealistic young politician who is shocked to discover that his campaign manager is using consumer marketing to ...
With explosive growth of social media sites also has been a rise in intra-network communication, a growing alternative to personal e-mail. Our experts debate the ...
Taking advantage of the passions people have for their favorite sports teams can work wonders — but only if you take a multiplatform approach.
David Magrini, head of marketing for Aetna, discusses how the healthcare benefits company and marketing agency G2 redesigned Aetna's Web site to better reach consumers ...
Facing a country in financial turmoil and consumers who are increasingly keeping their wallets closed, several major retailers announced aggressive holiday marketing programs last week ...
The Rubicon Project has released its Ad Quality Protection Program, which is designed to help keep unwanted ads, such as those containing adult content or ...
For Nissan, the third-largest Japanese automaker, which boasts the Altima, Sentra and Pathfinder in its fleet, 2008 has not been a banner year. US automobile ...
DMNews is launching its inaugural annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative agency partners. The guide will be published ...
Facingacountry in financial turmoil and consumers who are increasingly keeping their wallets closed, several major retailers announced aggressive holiday marketing programs last week that start ...
Late last month, the long-awaited Google Android G1 phone went on sale. T-Mobile is selling the phones, and Motorola is running the Google software on ...
If you want to grow your e-mail databases or generate more online sales, lead generation is essential. Four experts sound off on the best way ...
Experts address how to use service centers to improve sales, designing a direct mail ad and mesauring customer loyalty.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
