November 2008 30 44 Issue of Direct Marketing News

November 2008 30 44 Issue of Direct Marketing News

Spotlight

Meeting of the minds

Vertis' DuBose discusses convergence of companies — and media

Op-Ed

Every sale is a miniature election

In 1972's The Candidate, Robert Redford plays an idealistic young politician who is shocked to discover that his campaign manager is using consumer marketing to ...

Gloves Off

Could social networks replace e-mail?

With explosive growth of social media sites also has been a rise in intra-network communication, a growing alternative to personal e-mail. Our experts debate the ...

Vertical Feature

Touch tech-savvy fans

Taking advantage of the passions people have for their favorite sports teams can work wonders — but only if you take a multiplatform approach.

Nailed It

DMNews talks with David Magrini, head of marketing at Aetna

David Magrini, head of marketing for Aetna, discusses how the healthcare benefits company and marketing agency G2 redesigned Aetna's Web site to better reach consumers ...

News Articles

Promotions rule holiday retail

Facing a country in financial turmoil and consumers who are increasingly keeping their wal­lets closed, several major retailers announced aggressive holiday marketing programs last week ...

New Rubicon service offers ad screening

The Rubicon Project has released its Ad Quality Protec­tion Program, which is designed to help keep unwanted ads, such as those containing adult content or ...

Search for auto sales

For Nissan, the third-largest Japanese automaker, which boasts the Altima, Sentra and Pathfinder in its fleet, 2008 has not been a banner year. US automobile ...

DMNews offers first Buyer's Guide

DMNews is launching its inaugural annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative agency partners. The guide will be published ...

Promotions rule holiday retail

Facingacountry in financial turmoil and consumers who are increasingly keeping their wal­lets closed, several major retailers announced aggressive holiday marketing programs last week that start ...

Optimized

Google G1 expands the playing field for mobile marketers

Late last month, the long-awaited Google Android G1 phone went on sale. T-Mobile is selling the phones, and Motorola is running the Google software on ...

Technique

Lead generation tactics that work

If you want to grow your e-mail databases or generate more online sales, lead generation is essential. Four experts sound off on the best way ...

ToolBox

Using call centers for sales, how to approach loyalty and more

Experts address how to use service centers to improve sales, designing a direct mail ad and mesauring customer loyalty.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.