November 2015 Issue of Direct Marketing News

November 2015 Issue of Direct Marketing News

• Cover Story: Marketing Mavericks • Case Study: Intel Reboots Its Marketing Strategy • CMO Confidential: A Chat With Morgan Stanley CMO Mandell Crawley • Best Case: Extra Space Goes the Extra Mile • Marketing Challenge: Retest or Roll With It? • + more...

Best Case

Data Is Top Dog in Personalization

One pet insurance company learns that when it comes to personalization, a little data can go a long way.

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.

A Smarter Way to Drive Customers to Buy

"The biggest fear I have is that online researching a specific used car and they don't see that we have the same vehicle in ...

CMO Confidential

Marketing Pays Dividends at Morgan Stanley

Morgan Stanley CMO Mandell Crawley is on a mission to get his colleagues to view marketing as a commercial asset rather than as merely a ...

Marketing Challenge

Marketing Challenge: Retest or Roll With It?

Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read ...

Case Study

Intel Reboots Its Marketing Strategy

A new, more agile approach to content marketing is powering the computing company's marketing plans.


Is "Marketing Experiences" Technology Risky Business?

The fastest growing area of marketing technology seems to be the least funded, but that might not be a bad thing.

Account-Based Marketing Gets Results, Say Users

Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.

It's Alive! Six Ways to Create an Engaged Email List

Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.

The Effects of Dirty Email Data

Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.


Businesses Are Hungry for Technology Stacks [Infographic]

When technology and resources are sandwiched together, marketers can serve up delectable results.

Fast Facts

Fast Facts: November 2015

Some quick info to keep you up-to-date, including the percentage of customers who expect personalization in email communications.

Marketing Chatter

Marketing Chatter: November 2015

See what our tweeps have been getting up to this month. Follow us @dmnews.


Dare to Be Daring

The 40 Under 40 honorees take risks and face challenges head on—no excuses, only determination.

Main Feature

Marketing Mavericks

DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers charging ahead to innovate in an industry rife with change.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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