November 2015 Issue of Direct Marketing News
• Cover Story: Marketing Mavericks • Case Study: Intel Reboots Its Marketing Strategy • CMO Confidential: A Chat With Morgan Stanley CMO Mandell Crawley • Best Case: Extra Space Goes the Extra Mile • Marketing Challenge: Retest or Roll With It? • + more...
One pet insurance company learns that when it comes to personalization, a little data can go a long way.
Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.
"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in ...
Morgan Stanley CMO Mandell Crawley is on a mission to get his colleagues to view marketing as a commercial asset rather than as merely a ...
Cameron MacDonnell is unsure as to whether his campaign test results are an anomaly. Should he retest or just run the campaign as is? Read ...
A new, more agile approach to content marketing is powering the computing company's marketing plans.
The fastest growing area of marketing technology seems to be the least funded, but that might not be a bad thing.
Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.
Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.
Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.
When technology and resources are sandwiched together, marketers can serve up delectable results.
Some quick info to keep you up-to-date, including the percentage of customers who expect personalization in email communications.
See what our tweeps have been getting up to this month. Follow us @dmnews.
The 40 Under 40 honorees take risks and face challenges head on—no excuses, only determination.
DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers charging ahead to innovate in an industry rife with change.
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