November 2014 Issue of Direct Marketing News

November 2014 Issue of Direct Marketing News

• Cover Story: Under 40 and Overly Ambitious • Best Practices: Marketing Accelerates Customer Engagement in its Drive for Loyalty • CMO Confidential: A Chat With Thomson Reuters CMO Toby Lee • NEXT: 8 Email Marketing Myths Debunked • Best Case: The Art of Loyalty Programs • Marketing Challenge: Perception Can Change a Brand's Reality • + more...

Best Case

Social Media Brings Sightseers to San Antonio

The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.

Southwest Airlines Takes Customer Listening to New Heights

The airline launches a Listening Center to centralize social, industry, and operational data.

A+E Networks Tunes Into Customers' App Preferences

The media company sends targeted push notifications based on in-app behaviors.

The Art of Loyalty Programs

Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.

CMO Confidential

A Full Accounting of Agile Marketing

Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.

Marketing Challenge

Marketing Challenge: Perception Can Change a Brand's Reality

Jacob Donnelly has been Sasha Smith's client for nearly two years. For just over a year, he's also been her beau. They assumed that when ...

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ...


Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

8 Email Marketing Myths Debunked

Our experts set the record straight.

Marketers Debate Quality Versus Quantity in Lead Generation

Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.

Yes, Direct Mailers, There Is a Santa Claus. No Rate Increase This January.

Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.


Marketers' Twisted Cross-Channel Attribution [Infographic]

Why they struggle to connect the dots.

Word to the Wise

Word to the Wise: Programmatic Direct

What is programmatic direct?

Fast Facts

Fast Facts: November 2014

Some quick info to keep you up-to-date, including the percentage of marketers who track churn rates.

Marketing Chatter

Marketing Chatter: November 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.


Delivered: Savings-Focused Retailers Emails

What's in our inbox this month: Savings-Focused Retailers Emails

Delivered: Governor Andrew Cuomo Mailers

What's in our mailbox this month: Governor Andrew Cuomo Mailers. See which ones get our vote—and which ones should be impeached.


Why the Buzz About Context?

Contextual marketing today entails using a customer's real-time data to deliver content, a message, or an offer in the context of the moment.

Main Feature

Under 40 and Overly Ambitious

Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.


Marketing Accelerates Customer Engagement in its Drive for Loyalty

A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

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