November 2014 Issue of Direct Marketing News
• Cover Story: Under 40 and Overly Ambitious • Best Practices: Marketing Accelerates Customer Engagement in its Drive for Loyalty • CMO Confidential: A Chat With Thomson Reuters CMO Toby Lee • NEXT: 8 Email Marketing Myths Debunked • Best Case: The Art of Loyalty Programs • Marketing Challenge: Perception Can Change a Brand's Reality • + more...
Best Case
Social Media Brings Sightseers to San Antonio
The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.
Southwest Airlines Takes Customer Listening to New Heights
The airline launches a Listening Center to centralize social, industry, and operational data.
A+E Networks Tunes Into Customers' App Preferences
The media company sends targeted push notifications based on in-app behaviors.
The Art of Loyalty Programs
Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.
CMO Confidential
A Full Accounting of Agile Marketing
Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.
Marketing Challenge
Marketing Challenge: Perception Can Change a Brand's Reality
Jacob Donnelly has been Sasha Smith's client for nearly two years. For just over a year, he's also been her beau. They assumed that when ...
The Risk of Taking Email Full Throttle: Answers
As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ...
Next
Analytics vs. Instincts
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
Marketers Debate Quality Versus Quantity in Lead Generation
Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.
Yes, Direct Mailers, There Is a Santa Claus. No Rate Increase This January.
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.
Infographic
Word to the Wise
Fast Facts
Fast Facts: November 2014
Some quick info to keep you up-to-date, including the percentage of marketers who track churn rates.
Marketing Chatter
Marketing Chatter: November 2014
See what our tweeps have been getting up to this month. Follow us @dmnews.
Delivered
Delivered: Savings-Focused Retailers Emails
What's in our inbox this month: Savings-Focused Retailers Emails
Delivered: Governor Andrew Cuomo Mailers
What's in our mailbox this month: Governor Andrew Cuomo Mailers. See which ones get our vote—and which ones should be impeached.
Editorial
Why the Buzz About Context?
Contextual marketing today entails using a customer's real-time data to deliver content, a message, or an offer in the context of the moment.
Main Feature
Under 40 and Overly Ambitious
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Features
Marketing Accelerates Customer Engagement in its Drive for Loyalty
A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.
Company of the Week |
Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.
Relive the 2017 Marketing Hall of Femme
