November 2014 Issue of Direct Marketing News
• Cover Story: Under 40 and Overly Ambitious • Best Practices: Marketing Accelerates Customer Engagement in its Drive for Loyalty • CMO Confidential: A Chat With Thomson Reuters CMO Toby Lee • NEXT: 8 Email Marketing Myths Debunked • Best Case: The Art of Loyalty Programs • Marketing Challenge: Perception Can Change a Brand's Reality • + more...
The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.
The airline launches a Listening Center to centralize social, industry, and operational data.
The media company sends targeted push notifications based on in-app behaviors.
Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.
Former professional kick-boxer Toby Lee explains how his participation in triathlons gets his customer-segmentation mind-set into fighting shape.
Jacob Donnelly has been Sasha Smith's client for nearly two years. For just over a year, he's also been her beau. They assumed that when ...
As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ...
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
Our experts set the record straight.
Lead generation is rarely a simple conversation, especially when it comes to the number of leads generated versus the value of them.
Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.
Why they struggle to connect the dots.
Word to the Wise
What is programmatic direct?
Some quick info to keep you up-to-date, including the percentage of marketers who track churn rates.
See what our tweeps have been getting up to this month. Follow us @dmnews.
What's in our inbox this month: Savings-Focused Retailers Emails
What's in our mailbox this month: Governor Andrew Cuomo Mailers. See which ones get our vote—and which ones should be impeached.
Contextual marketing today entails using a customer's real-time data to deliver content, a message, or an offer in the context of the moment.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.