November 2013 Issue of Direct Marketing News

November 2013 Issue of Direct Marketing News

• Cover Story: Got Game—Here are 40 winning marketers who do • Next: Anatomy of an Exigent Postal Rate Hike • Battle of the Brands: Apple’s Marketing Does the Job; Samsung’s is Less Than Galactic • Case Study: Nissan Takes Note With A Versa-Tile Marketing Strategy • Demandbase Roundtable: Marketing’s Next Big Move

Marketing Challenge

A CIO-CMO Disconnect: Answers

A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say ...

Marketing Challenge: Ignore or Engage the CEO

CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. Read this month's Marketing ...

Case Study

Nissan Takes Note With A Versa-tile Marketing Strategy

As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.

Special Feature

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account ...

Got Game?

Here are 40 winning marketers who do. Meet the winners of the 2013 Direct Marketing News 40 Under 40 Awards.

Diary of a CMO

Transforming Concepts Into Concrete Results

Month 11: A growth mind-set and customer-centric initiatives amp up Mitel's marketing.


Gmail Tabs: For Better or For Worse

The debate continues on whether Gmail Tabs are good or bad for marketers.

Attitudinal and Behavioral Data: Better Together

Funny thing about customers: They say one thing then do another. This can lead to conflict between attitudinal and behavioral data. And that can create ...

Marketing Mix Modeling in Need of an Update?

Marketing mix modeling has recently come under some criticism. Concerns are being raised that this strategy fails to be granular, comprehensive, or quick enough for ...

Anatomy of an Exigent Postal Rate Hike

The only other time the USPS asked for an exigent rate increase it was turned down by the Postal Regulatory Commission. This September Postal Board ...


Infographic: Holiday Sales Are a Gift in Itself

Marketers may just get the holiday gift they want most: increased sales.

The Work - Case Study

Honda's #superengaging Social Strategy

The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

Nicor Gas Goes Green—and Makes Good

The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.

Word to the Wise

Word to the Wise: Big Content

As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.

Fast Facts

Fast Facts: November 2013

Some quick info hits to keep you up-to-date, including the percentage of companies that don't conduct any relationship marketing.

Marketing Chatter

Marketing Chatter: November 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.


Delivered: College Brochures

What's in our mailbox this month: college brochures. Which ones deserve to graduate?


The Secret to Marketing Success

The winners of the DMN's 2013 40 Under 40 Awards let nothing stand in the way of their success. Reading about the positive attitudes behind ...

Battle of the Brands

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 ...

The Work

Garofalo Pasta Invites Itself Over for Dinner

Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets ...

Caltex Revamps Its Image by Driving Change

Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.


Q&A: Derek Fridman, Group Creative Director, Huge Atlanta

Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

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