November 2013 Issue of Direct Marketing News
• Cover Story: Got Game—Here are 40 winning marketers who do • Next: Anatomy of an Exigent Postal Rate Hike • Battle of the Brands: Apple’s Marketing Does the Job; Samsung’s is Less Than Galactic • Case Study: Nissan Takes Note With A Versa-Tile Marketing Strategy • Demandbase Roundtable: Marketing’s Next Big Move
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say ...
CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. Read this month's Marketing ...
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account ...
Here are 40 winning marketers who do. Meet the winners of the 2013 Direct Marketing News 40 Under 40 Awards.
Diary of a CMO
Month 11: A growth mind-set and customer-centric initiatives amp up Mitel's marketing.
The debate continues on whether Gmail Tabs are good or bad for marketers.
Funny thing about customers: They say one thing then do another. This can lead to conflict between attitudinal and behavioral data. And that can create ...
Marketing mix modeling has recently come under some criticism. Concerns are being raised that this strategy fails to be granular, comprehensive, or quick enough for ...
The only other time the USPS asked for an exigent rate increase it was turned down by the Postal Regulatory Commission. This September Postal Board ...
Marketers may just get the holiday gift they want most: increased sales.
The Work - Case Study
The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.
The Illinois-based natural gas company sparks awareness of its energy efficiency program among B2B prospects and homeowners.
Word to the Wise
As if Big Data wasn't enough as overused "Big" buzz-phrase, marketers are now bandying about the term Big Content.
Some quick info hits to keep you up-to-date, including the percentage of companies that don't conduct any relationship marketing.
See what our Twitter followers have been getting up to this month. Follow us @dmnews for (lots) more.
What's in our mailbox this month: college brochures. Which ones deserve to graduate?
The winners of the DMN's 2013 40 Under 40 Awards let nothing stand in the way of their success. Reading about the positive attitudes behind ...
Battle of the Brands
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 ...
Garofalo Pasta let fans enter for the chance to have a world-renown chef cook a pasta feast at their apartment. The catch? Afterwards he gets ...
Caltex called on media agency MEC to develop a campaign that would give the brand a reputation facelift in the Southeast Asia market.
Derek Fridman, group creative director at Huge in Atlanta, talks creativity and the kind of work that stops him in his tracks.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.