November 2010 Issue of Direct Marketing News
On the Beat - Email
Virgin, like many savvy marketers, sends triggered e-mails to help the airline maintain a personal level of interaction with its customers.
Sophisticated post-purchase messages can turn existing customers into brand ambassadors and drive significant incremental revenue.
Events company LiveNation wanted to get more out of the hundreds of millions of e-mails it was sending out to customers.
A number of organizations have found that behavioral triggered e-mails help build customer loyalty, boost ROI and streamline marketing tasks.
On the Beat - CRM
A number of technology providers have launched services, or expanded their existing ones, to help marketers sort through it the massive amounts of consumer data ...
On the Beat - Digital
Brands are featuring user-generated digital content in their consumer-facing contests, adding a new online angle to a marketing strategy that has been used for decades.
The launch of US Cellular's "The Belief Project" campaign required a multi-message approach from our direct marketing team.
Yahoo's Bobby Figueroa, VP of product development for consumer advertising, discusses the company's 2011 goals
On the Beat - Direct Classic
Retailers continue to rely on catalogs this holiday season, but the catalog role is changing.
Direct mail continues to be a very viable channel, but only if the direct marketing fundamentals are applied.
KeyBank, a division of KeyCorp, was spending an inordinate amount of time and budget on the creative portion of its direct marketing efforts to consumers ...
On the Beat - Multichannel
This holiday season is expected to be the strongest in four years, so it's no wonder retailers are busy preparing their e-commerce sites in order ...
Tarik Dekkar, VP of online marketing for Americangreetings.com and its online subsidiaries, on changing strategies
New e-commerce brand drives sales by providing live chat customer service on the company's website.
After losing market share this year, Dell launched a multimillion-dollar global consumer marketing campaign late last month to redefine consumer perceptions of the company in ...
Dozens of national retailers have joined GSI Commerce's ShopRunner platform to expand their e-commerce presence and compete online with Amazon.com.
Direct marketing agencies and service providers are looking to China and the Asia-Pacific region with renewed interest.
Advertisers may be salivating over the targeting promise of Google TV, but it is still unclear how and when search engine marketing and advertising will ...
Our look at the most — and least — engaging social strategies
The Children's Miracle Network runs a direct marketing group for its affiliated hospitals. The group is comprised of six branches and is "operated more like ...
Marketers are hoping that online advertising self-regulation initiatives announced last month will increase trust and transparency with consumers, and government.
This Is How We Do It
Monica Luechtefeld, EVP of global e-commerce at Office Depot recently restructured her marketing teams into one group to further integrate channels.
Poison front man Bret Michaels as savvy marketer? Don't laugh.
Marketing has the opportunity to reinvent itself as a core part of a company's revenue engine.
Today's retailers' customer service and delivery methods have evolved, so have consumer expectations for immediacy and service.
Hipcricket's Jeff Hasen and Gettington.com's Paula Drum discuss the pros and cons of retailer investment in m-commerce
Financial doomsday scenarios at the USPS, coupled with advancements in customer communications, are forcing marketers to prepare for a day when the US Mail is ...
The US Postal Service's financial health is directly tied to its sales volume. Therefore, the USPS is making plans to adjust its finances for 10 ...
Ruth Goldway, chairman of the Postal Regulatory Commission, sheds light on USPS's current challenges
Battle of the Brands
1-800-Flowers.com and ProFlowers.com may sell similar products, but use different approaches to compete for their shares of the market.
As many marketers face tighter budgets, the age-old b-to-b dilemma of targeting the right person in a revolving-door business environment, automating data processes can greatly ...
A Seattle software development company incorporates data from online campaigns into lead generation profiles.
Airline's campaign connects with small businesses using real-life essays and videos.
Insurance company connects with sports fans using in-venue hub and digital channels.
Automaker's creative approach sets it apart from the tournament crowd to promote brand to 'influencers'
The Work - International campaigns
Multichannel beverage campaign improves brand perception through blind taste testing.
Fictitious artist campaign on social media sites promotes product via trendy T-shirts and social content.
Nicholas Platt, executive creative director at Rapp Los Angeles, talks about global marketing and teaching clients to take risk.
Frozen food purveyor On-Cor teams with Game Show Network for a family-fueled promotion
Five tips for e-commerce marketers who want to attract and retain customers, as well as maximize conversions, by providing fast, reliable Web experiences that meet ...
Direct marketers can generate cost savings, sales volume and more by using micro-strategies to get more granular with media buys.
If you're an e-commerce marketer who wants to capitalize on this highly influential group, consider these tips.
It's not enough to think you're good.You have to ask. Have you ever considered how much of a negative impact you can have by not ...
The End (User)
Brands that enable consumer behavior will be rewarded.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.