Merck, the manufacturer of painkiller Vioxx, has settled deceptive advertising charges for $58 million and agreed to submit all new television commercials for its drugs ...
The Ninth Circuit Court of Appeals has agreed to review a case, in which ad-supported freeware company Zango sued spyware removal company Kaspersky Lab in ...
The talent crunch in the direct marketing world is unfortunately afflicting companies of all shapes and sizes. While the effects of operating with an incomplete ...
As baby boomers slowly give way to the Internet generation, surely it's only a matter of time before print fades away with them. The new ...
I'm often asked how gadgets and widgets compare to advertising banners. It's a good question, but may be more an indication that we all have ...
This may finally be the year of mobile advertising, but debate rages as to whether display ads on mobile devices deserve more dollars than conventional ...
Finding the right vertical lists can be tough, experts say. Pamela Oldham explores what one marketer is doing to find the best data.
As a discretionary spending category, travel and tourism is strongly affected by a slowing economy. Nathan Golia reports on how marketers can woo customers.
Stella Artois' Content-rich Web site leaves no aftertaste; 3D mailer revs up leads for Marshall Engines; and site search is ergonomically correct for Ergo In ...
Jackie Heitman, SVP of marketing at Bresnan Communications, helped the broadband telecommunications company drive direct mail results using a new marketing platform from Pluris.
As the war for talent rages and the economy leaves clients seeking speed-to-market advantage, we are all faced with attracting — and staffing — our ...
As the economy gets tighter, discount retailers are finding that customers are more price-focused, and are targeting their marketing messages to address this issue through ...
The passage of the Postal Accountability and Enhancement Act of 2006 and the downturn of the economy have resulted in a year of transition for ...
In order to promote season five of its show Bridezillas, WE TV, a property of Women's Entertainment, LLC has partnered with Oddcast and Media Storm ...
Online Movie rental provider Netflix has taken another step in the move to replace DVDs by mail with digital distribution, with the release of The ...
The Talbots Inc. today announced a year-over-year net income loss of $3.6 million for the first quarter. During the 13-week period ended May 3, the ...
Subscription music service Napster has opened up a new MP3 store at www.napster.com/store. Download sales in the US will now be in the DRM-free MP3 ...
Annual Conference for Catalog and Multichannel Merchants in Orlando offered more evidence that the multichannel retail industry is in the midst of a shake up. ...
The proposed merger between Vertis Communications and American Color Graphics is back on. The two printers announced plans to merge last summer with the goal ...
Microsoft launched an ad-funded cash rebate program, called Live Search Cashback, during Advance08, the company's advertising customer forum, on May 21. The development has sparked ...
This summer, eBay plans to help launch WorldofGood.com, a marketplace for buying fair-trade products, to the public, in partnership with fair-trade company World of Good, ...
National Geographic Channel is asking fans of its on-air special Stonehenge Decoded to get closer to the archaeological mystery by engaging with an online game ...
When ISP Charter Communications sent letters to subscribers about its partnership with ad firm NebuAd and plans to track Web surfing habits to improve ad ...
It seems like widgets are everywhere — on Web sites, on blogs, on Facebook — but how can you turn these portable applications into powerful ...
Lifestyle magazine Men's Health is making print ads interactive with a new campaign that integrates print ads and mobile phones through a new partnership with ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
