May 2008 30 21 Issue of Direct Marketing News

May 2008 30 21 Issue of Direct Marketing News

Duly Noted

Merck uncomfortably numb after settlement

Merck, the manufacturer of painkiller Vioxx, has settled deceptive advertising charges for $58 million and agreed to submit all new television com­mercials for its drugs ...

Malware case pops up

The Ninth Circuit Court of Appeals has agreed to review a case, in which ad-supported freeware company Zango sued spyware removal company Kaspersky Lab in ...

Spotlight

Delivering e-mail results

Goodmail's new CEO Horan discusses responsible e-mail marketing

Editorial

Aggressive staff retention could be best investment in tough times

The talent crunch in the direct marketing world is unfortunately afflicting companies of all shapes and sizes. While the effects of operating with an incomplete ...

Op-Ed

Print is still effective in the Web age

As baby boomers slowly give way to the Internet generation, surely it's only a matter of time before print fades away with them. The new ...

Do widgets mean e-mail's demise?

I'm often asked how gadgets and widgets compare to advertising banners. It's a good question, but may be more an indication that we all have ...

Gloves Off

Should cell ads cost more than Web ads?

This may finally be the year of mobile advertising, but debate rages as to whether display ads on mobile devices deserve more dollars than conventional ...

Main Feature

List marketers play the name game

Finding the right vertical lists can be tough, experts say. Pamela Oldham explores what one marketer is doing to find the best data.

Vertical Feature

Vacation frustration for marketers

As a discretionary spending category, travel and tourism is strongly affected by a slowing economy. Nathan Golia reports on how marketers can woo customers.

The Work

Showcasing creative solutions from Stella Artois, Marshall Engines and Ergo In Demand

Stella Artois' Content-rich Web site leaves no aftertaste; 3D mailer revs up leads for Marshall Engines; and site search is ergonomically correct for Ergo In ...

Nailed It

DMNews talks with Jackie Heitman, SVP of marketing at Bresnan Communications

Jackie Heitman, SVP of marketing at Bresnan Communications, helped the broadband telecommunications company drive direct mail results using a new marketing platform from Pluris.

People News

How can I better use the Web to attract and retain candidates?

As the war for talent rages and the economy leaves clients seeking speed-to-market advantage, we are all faced with attracting — and staffing — our ...

Analysis

Retailers aim low with price messaging

As the economy gets tighter, discount retailers are finding that customers are more price-focused, and are targeting their marketing messages to address this issue through ...

News Articles

USPS PG Potter eyes Web as competition

The passage of the Postal Accountability and Enhancement Act of 2006 and the downturn of the economy have resulted in a year of transition for ...

WE TV launches "Bridezilla Me" campaign

In order to promote season five of its show Bridezillas, WE TV, a property of Women's Entertainment, LLC has partnered with Oddcast and Media Storm ...

Netflix releases its first direct-from-TV device

Online Movie rental provider Netflix has taken another step in the move to replace DVDs by mail with digital dis­tribution, with the release of The ...

Talbots says Q1 losses are part of ongoing transition

The Talbots Inc. today announced a year-over-year net income loss of $3.6 million for the first quarter. During the 13-week period ended May 3, the ...

Napster opens e-commerce shop

Subscription music service Nap­ster has opened up a new MP3 store at www.napster.com/store. Download sales in the US will now be in the DRM-free MP3 ...

ACCM reflects catalogs' woes

Annual Conference for Catalog and Mul­tichannel Merchants in Orlando offered more evidence that the multichannel retail industry is in the midst of a shake up. ...

Vertis, American Color merger back on

The proposed merger between Vertis Communications and American Color Graphics is back on. The two printers announced plans to merge last summer with the goal ...

Microsoft starts rebate debate

Microsoft launched an ad-funded cash rebate pro­gram, called Live Search Cash­back, during Advance08, the company's advertising customer forum, on May 21. The development has sparked ...

New Briefs

eBay to launch WorldofGood.com

This summer, eBay plans to help launch WorldofGood.com, a marketplace for buying fair-trade products, to the public, in partnership with fair-trade company World of Good, ...

BrandNew

National Geographic gets medieval

National Geographic Channel is asking fans of its on-air special Stonehenge Decoded to get closer to the archaeological mystery by engaging with an online game ...

Optimized

Charter, Google face privacy scrutiny over third-party BT

When ISP Charter Communications sent letters to subscribers about its partnership with ad firm NebuAd and plans to track Web surfing habits to improve ad ...

Technique

The why, where and how of widgets

It seems like widgets are everywhere — on Web sites, on blogs, on Facebook — but how can you turn these portable applications into powerful ...

Third Screen

Men's Health ads find synergy with text messaging

Lifestyle magazine Men's Health is making print ads interactive with a new campaign that integrates print ads and mobile phones through a new partnership with ...

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