The Nielsen Company and Experian Marketing Services have launched a strategic alliance to provide consumer products goods businesses with a new, holistic consumer relationship marketing ...
WASHINGTON - The U.S. Postal Service has published a notice for comment on its Web site today proposing new standards for address quality.
WASHINGTON - The U.S. Postal Service is alerting mailers that, under the new postal rates that went into effect May 14, the agency's Customized MarketMail ...
WASHINGTON - Despite what could be called the most complex rate classification case in the U.S. Postal Service's history, very few issues have arisen since ...
InfoUSA Inc. has issued a statement rebutting a series of attacks by hedge fund Dolphin Limited Partnership and Don Netter.
WASHINGTON - While mailers understand the long-term benefits of the U.S. Postal Service's flat sequencing systems, they are concerned about some short-term issues.
For those who slept through last week, some leading U.S. direct and interactive marketing services companies agreed to sell themselves for a combined $17.45 billion. ...
The executive director of the American Catalog Mailers Association sent a letter to John A. Greco Jr., president/CEO of the Direct Marketing Association, regarding a ...
Philosophy may be a niche beauty brand, but soon the company's multichannel capabilities will place it in the same league as some of today's most sophisticated ...
Choosing a show to watch just got more difficult, as new online programming platform Joost offers free on-demand content.
The growing small-business market is the object of increasing attention from large national brands. In one recent example, General Motors and Best Buy have teamed up ...
HIistorically the focus of publishers has been on the creation process and not distribution. Because of this, publishers have left users with the burdensome task of ...
The U.S. Postal Service is preparing to test new standards around letter-size booklets, also known as slim jim catalogs. As more catalogers may switch to ...
Marketers need to distinguish the difference between users who are in browse mode and those in search mode. Users in search mode are intent-driven consumers ...
Kevin Burke, a marketing professional launched www.lightiris.com, a Web site designed specifically to enable expectant and new moms to get information and questions answered on ...
E-commerce firm Wellhaven Gifts for Seniors saw a 15 percent to 20 percent average increase in click throughs when it started using Yahoo's Panama search ...
Tom Wilde, former vice president of advertising and commerce at NameMedia Inc., now is CEO of Podzinger, a digital search engine and online ad network.
The most recent postal rate increase isn't a shock to anyone. But it should be a wake-up call for retailers who aren't taking a well-integrated, multichannel ...
In the past year, pretexting, an illegal technique used to obtain sensitive information about people by accessing their accounts, has received significant media attention. This recent ...
You have 100 new $10 and $15 contributors. Your budget lets you to cultivate only 25 of them. In the total new responder universe, one ...
Broadly speaking, there are two kinds of customer management systems. Campaign managers generate lists for outbound direct mail, e-mail or telemarketing. Real-time interaction managers react ...
The Email Experience Council raised awareness about the mess we've got surrounding e-mail metrics and bounce management. And a lot has been said on the ...
I hate the world of advertising, the sticky toxic coating of endless communication goo our industry has slathered over all of God's earthly creation. Nobody ...
Anyone older than the age of 30 is probably feeling a certain sense of déjà vu these days. The world of marketing is turning upside down ...
Interest in marketing optimization has exploded in recent years because of a convergence of budget pressures, customer saturation and innovative technologies. Marketing optimization has the ...
Thriving in retail has never been simple, and difficulties here are growing in number. The recent rush of new technologies and rising global competition, for ...
It's 1987 and I'm standing in the checkout line at Tower Records with Def Leppard's Hysteria in my hands. I pony up $12 and add ...
Gary Angel, president and chief technology officer of Web analytics consultancy Semphonic, is a pro when it comes to Web and search engine marketing analytics. ...
In the 1800s, cattle rustling, the practice of stealing someone else's stray cattle by branding them with your iron, was a big problem. Professional cattle ...
Postal rate increases recommended by the new Postal Regulatory Commission - or at least, most of them - are now in effect.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
