May 2008 30 20 Issue of Direct Marketing News

May 2008 30 20 Issue of Direct Marketing News

Duly Noted

Craigslist, eBay in classified crossfire

Web-based classifieds giant Craigslist has countersued its minority owner, eBay Inc., for allegedly violating federal and state antitrust laws. It claims eBay attempted to use ...

Do not call

The US District Court for the Northern District of Illinois ordered Bernard Fromstein and Judy Provencher to pay more than $49 million for their role ...

No space for spam

MySpace has claimed $230 million in damages — the largest anti-spam judgment ever — from Sanford Wallace and Walter Rines for allegedly stealing passwords through ...

Spotlight

Spotlight Conversation: Reaching the inattentive

B Direct's MacAron reflects on the changing customer.

Editorial

Catalog challenges present opportunity as well as burden

As members of the catalog industry gather this week at the ACCM conference, comparisons will be made to the mood at last year's event. The ...

Op-Ed

Measuring word of mouth online

Word of mouth (WOM) is one of the most credible ways to get a recom­mendation about a company, product or service, and the practice is ...

UGC as the CFO's favored channel

The CFO usually has a louder voice dur­ing tough times, so when marketers talk in terms of OPEX scaling, the finance department perks up. With ...

Gloves Off

Which tactic is most recession-proof?

While experts are still debating if the US economy is officially in a downturn, many Americans — marketers included — are watching their discretionary spending.

Main Feature

Data moves to center stage

Cross-channel marketing still challenges retailers, but some are using platforms that bring data together, Chantal Todé reports.

Vertical Feature

Driving awareness

To get more customers into car showrooms, auto marketers have increased their focus on DM channels. David Ward explores this revved-up trend.

Nailed It

DMNews talks with Mark Hardison, VP of marketing for restaurant El Pollo Loco

Mark Hardison, VP of marketing for Mexican-inspired fast food restaurant El Pollo Loco, explains how the chain was able to connect on a social level ...

People News

Why do I lose quality Web analyst prospects before making an offer?

You have to treat Web analytics positions with high priority and care. They are quickly becoming the hottest commodities in marketing departments. Just a few ...

Analysis

A swan song looms for music continuity

In March, media giant Bertelsmann said it would run out its BMG Music Service continuity club and shut down the business by 2010. The announce­ment ...

News Articles

Michelin seeks new agency

Michelin North America announced its search for a new agency for its US passenger and light truck replacement tire business.

Jockey bares all in first catalog

With green marketing on the rise, Jockey mailed its first catalog this month - in a resource-friendly format. Its 44-page slim jim catalog is printed ...

Honda, Nissan both launch integrated campaigns

Honda and Nissan have each launched new integrated advertising campaigns in the past week to promote new vehicles. The campaign for the new Honda Pilot ...

Spam law affects affiliates

The Federal Trade Com­mission's new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers and their affili­ates to take responsibility for ...

Navy Memorial enlists Merkle

Database marketing agency Merkle Inc. has been named agency of record for the US Navy Memorial in Washington, DC, tasked with helping the organization reach ...

New Briefs

American Diabetes Wholesale launches affiliate

American Diabetes Wholesale, a discount provider of diabetic supplies, has launched an affiliate program on the Performics network. MoreVisibility will help the nonprofit launch and ...

Baldwin, Young & Rubicam Exec, dies

Gerald Bernard Baldwin, a 23-year veteran of Young & Rubicam, died May 10 from prostate cancer. He leaves behind his wife, three sons and four ...

Alterian to acquire Mediasurface

Alterian has announced plans to acquire Mediasurface, a Web content software company. Alterian's objective is to expand the online execution capabilities of its platform to ...

MRM Worldwide acquires Starsky

MRM Worldwide has acquired digital strategy agency Starsky, one of the largest agencies of any discipline in Sweden, and merged it with its operation in ...

NBC Universal Digital Media

NBC Universal Digital Media has kicked off the Digital Health Network, which will distribute premium health video. The goal is to create an informative view­ing ...

BrandNew

Mini's got game

In order to get potential drivers behind a virtual wheel, Mini USA has released Clubmania Pinball, a free online game for the Nintendo Wii that ...

Optimized

Open ID seeks to balance convenience and privacy

As the number of Web sites offering per­sonalization grows, so does the number of logins and passwords for users to remem­ber. As a result, many ...

Third Screen

Bud Light extends "Dude" campaign to mobile phones

Anheuser-Busch is extending its "Dude" campaign for its Bud Light brand to the mobile space. The campaign, created by Atmosphere BBDO, takes the word "Dude" ...

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