Web-based classifieds giant Craigslist has countersued its minority owner, eBay Inc., for allegedly violating federal and state antitrust laws. It claims eBay attempted to use ...
The US District Court for the Northern District of Illinois ordered Bernard Fromstein and Judy Provencher to pay more than $49 million for their role ...
MySpace has claimed $230 million in damages — the largest anti-spam judgment ever — from Sanford Wallace and Walter Rines for allegedly stealing passwords through ...
B Direct's MacAron reflects on the changing customer.
As members of the catalog industry gather this week at the ACCM conference, comparisons will be made to the mood at last year's event. The ...
Word of mouth (WOM) is one of the most credible ways to get a recommendation about a company, product or service, and the practice is ...
The CFO usually has a louder voice during tough times, so when marketers talk in terms of OPEX scaling, the finance department perks up. With ...
While experts are still debating if the US economy is officially in a downturn, many Americans — marketers included — are watching their discretionary spending.
Cross-channel marketing still challenges retailers, but some are using platforms that bring data together, Chantal Todé reports.
To get more customers into car showrooms, auto marketers have increased their focus on DM channels. David Ward explores this revved-up trend.
Mark Hardison, VP of marketing for Mexican-inspired fast food restaurant El Pollo Loco, explains how the chain was able to connect on a social level ...
You have to treat Web analytics positions with high priority and care. They are quickly becoming the hottest commodities in marketing departments. Just a few ...
In March, media giant Bertelsmann said it would run out its BMG Music Service continuity club and shut down the business by 2010. The announcement ...
Michelin North America announced its search for a new agency for its US passenger and light truck replacement tire business.
With green marketing on the rise, Jockey mailed its first catalog this month - in a resource-friendly format. Its 44-page slim jim catalog is printed ...
Honda and Nissan have each launched new integrated advertising campaigns in the past week to promote new vehicles. The campaign for the new Honda Pilot ...
The Federal Trade Commission's new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers and their affiliates to take responsibility for ...
Database marketing agency Merkle Inc. has been named agency of record for the US Navy Memorial in Washington, DC, tasked with helping the organization reach ...
American Diabetes Wholesale, a discount provider of diabetic supplies, has launched an affiliate program on the Performics network. MoreVisibility will help the nonprofit launch and ...
Gerald Bernard Baldwin, a 23-year veteran of Young & Rubicam, died May 10 from prostate cancer. He leaves behind his wife, three sons and four ...
Alterian has announced plans to acquire Mediasurface, a Web content software company. Alterian's objective is to expand the online execution capabilities of its platform to ...
MRM Worldwide has acquired digital strategy agency Starsky, one of the largest agencies of any discipline in Sweden, and merged it with its operation in ...
NBC Universal Digital Media has kicked off the Digital Health Network, which will distribute premium health video. The goal is to create an informative viewing ...
In order to get potential drivers behind a virtual wheel, Mini USA has released Clubmania Pinball, a free online game for the Nintendo Wii that ...
As the number of Web sites offering personalization grows, so does the number of logins and passwords for users to remember. As a result, many ...
Anheuser-Busch is extending its "Dude" campaign for its Bud Light brand to the mobile space. The campaign, created by Atmosphere BBDO, takes the word "Dude" ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
