Direct mailers looking to cut costs while increasing effectiveness need look no further than cleansing and qualifying customer and prospect addresses. The solution goes further ...
Hardly a day goes by when a headline doesn't proclaim the death of branding at the hands of the almighty, all-measurable Internet. Yes, measurement is ...
The debate over marketers paying bloggers covers a number of issues, ranging from search engine marketing practices to ethical concerns. Our experts weigh arguments on ...
When it comes to direct mail, success can be measured in a variety of ways besides straight ROI — although raising response is, of course, ...
In DMNews' first annual Agency Business Report, we found that DM agencies continue to evolve in order to stay relevant in a complex age of ...
Seth Lieberman, CEO of Pangea Media, talks about an online quiz-based campaign element created for Barack Obama during the last few weeks of his 2008 ...
Pet marketers are finding that social media is helping connect owners to pets, pets to owners and pet products to both, in what is expected ...
Database marketing agency Merkle has acquired data quality services provider CognitiveData, which came on to the scene in 2001 as a result of its proprietary ...
Toyota and its AOR Saatchi & Saatchi LA are launching a nationwide, integrated campaign to promote the new, third-generation Toyota Prius.
It's dogs vs. cats at American Greetings where the furry pets are facing off in a contest to help promote the company's limited time offering ...
Following Apple's announcement of 1 billion iPhone app downloads in just nine months, Compete released its quarterly Smartphone Intelligence report, indicating 28% of smartphone users ...
A strong e-commerce Web site is critical for many multichannel merchants, but there are other important pieces to the puzzle. Four industry experts discuss how ...
Questions answered in this week's Toolbox: "With this current economic crunch, is social media a cost-effective approach to reach my target market?" " What are some ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
