May 2009 31 15 Issue of Direct Marketing News

May 2009 31 15 Issue of Direct Marketing News


Greening your mail cuts costs as well

Direct mailers looking to cut costs while increasing effectiveness need look no further than cleansing and qualifying customer and prospect addresses. The solution goes further ...

A realistic view of the almighty metric

Hardly a day goes by when a headline doesn't proclaim the death of branding at the hands of the almighty, all-measurable Internet. Yes, measurement is ...

Gloves Off

Gloves off: Is paid blogging ethically sound?

The debate over marketers paying bloggers covers a number of issues, ranging from search engine marketing practices to ethical concerns. Our experts weigh arguments on ...

Main Feature

Direct mail done right

When it comes to direct mail, success can be measured in a variety of ways besides straight ROI — although raising response is, of course, ...

The new age of direct marketing agencies

In DMNews' first annual Agency Business Report, we found that DM agencies continue to evolve in order to stay relevant in a complex age of ...

Nailed It

DMNews talks to Seth Lieberman, CEO of Pangea Media

Seth Lieberman, CEO of Pangea Media, talks about an online 
quiz-based campaign element created for Barack Obama 
during the last few weeks of 
his 2008 ...

News Articles

Social media rises in pet pushes

Pet marketers are finding that social media is helping connect owners to pets, pets to owners and pet products to both, in what is expected ...

Merkle acquires CognitiveData

Database marketing agency Merkle has acquired data quality services provider CognitiveData, which came on to the scene in 2001 as a result of its proprietary ...

New Toyota Prius push
looks to reach masses

Toyota and its AOR Saatchi & Saatchi LA are launching a nationwide, integrated campaign to promote the new, third-generation Toyota Prius.


Purrfect e-cards

It's dogs vs. cats at American Greetings where the furry pets are facing off in a contest to help promote the company's limited time offering ...


The best iPhone apps combine utility, simplicity

Following Apple's announcement of 1 billion iPhone app downloads in just nine months, Compete released its quarterly Smartphone Intelligence report, indicating 28% of smartphone users ...


Other channels give e-commerce a boost

A strong e-commerce Web site is critical for many multichannel merchants, but there are other important pieces to the puzzle. Four industry experts discuss how ...


Toolbox: Cost-effective social media, common online video mistakes, reaching millenials, more

Questions answered in this week's Toolbox: "With this current economic crunch, is social media a cost-effective approach to reach my target market?" "
What are some ...

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...