InfoUSA has released three new modules, expanding ReferenceUSA, its library and reference division.
Ask.com has launched a campaign that features online, print, television and outdoor advertisements of The Algorithm.
Cabela's will introduce several customer-service options next year that are designed to enhance its capabilities as a multichannel merchant. As a result, it will be ...
Internet media and market research firm Nielsen//NetRatings yesterday debuted VideoCensus, an online video measurement service.
The mergers and acquisition activity in the e-mail services space continues apace with news yesterday that Silverpop Systems Inc. has bought Vtrenz Inc., a marketing ...
Google Inc. has released a redesigned version of its Web analytics tool Google Analytics.
Condé Nast Publications debuted the second leg of its Point of Passion ad campaign involving 35 spreads reflecting all its magazines and destination Web sites.
At the request of the Federal Trade Commission, a federal district court has entered final orders against three people based in Canada who allegedly defrauded ...
Americans spent more money online last year on clothing than they did on computers for the first time, according to a report by Forrester Research ...
NEW YORK - Maturing consumers, emerging minorities and a changing household composition, as well as values, needs and lifestyles are the important ways American consumers ...
That the Internet is tinder to match was obvious on Friday when media reports started surfacing online that Apple's iPod music player causes heart pacemakers ...
The differences between the Direct Marketing Association and the Coalition of Catalog Mailers became public Friday, just 48 hours from the inauguration of the new ...
Sony Computer Entertainment America debuted an online marketing campaign last week as part of a national push of the PlayStationPortable system at its recently reduced ...
An average 7.6 percent postal rate increase takes effect today.
A pair of overlapping U.S. Senate proposals aimed at reining in personal data use by the government and private sector earned approval from a key ...
For the launch of the 2007 Office system, Microsoft's global ad campaign spent 60 percent of its budget on digital advertising. It hired Web analytics ...
Microsoft Corp. is reportedly again pursuing the purchase of Internet giant Yahoo to better position itself against main rival and search leader Google. Search experts ...
After switching its Internet marketing focus from shopping comparison sites to search engine marketing last year, multichannel merchant Evogear watched its revenue from search take ...
How do you maintain brand consistency and gain any kind of efficiency of scale when your marketing materials are done in many different languages across ...
Within the first six months of using Alterian Marketing Services' Dynamic Messenger e-mail platform, Title Boxing saw a 15 percent increase in revenue from purchases ...
/> During the first season of Bravo's interior design program Top Design, NBC Universal Digital Media saw such success through its partnership with social networking platform ...
G2 Direct Digital, formerly Grey Direct, hired three senior executives to take the WPP Group PLC-owned direct and interactive marketing agency in a new ...
Insuranceand financial services giant Nationwide tapped Wunderman New York as its digital agency of record on an account worth between $6 million and $8 million.
The best book ever written on the art of effective writing is The Elements of Style by William Strunk Jr. and E.B.White.
Catalogers are at a unique inflection point. Over the past hundred years, catalogers adapted to a number of changes, frequently coming out stronger than before. ...
The majority of Americans do not mind advertising mail. Studies show that 70 percent of the U.S. population prefers direct mail to e-mail or phone ...
Lifestyle and interest data enables marketers to identify consumers most likely to respond to a specific product or offer. Using this knowledge, marketers can control ...
Knowledgebase marketing firm Sigma Marketing Group and its lead investor, DeltaPoint Capital, acquired three marketing companies - Creative Communications Inc., eLocal Marketing and Strategic Targeting ...
Acxiom Corp. has introduced Acxiom On-Demand Targeting, an automated tool that lets businesses identify the best prospects for a direct marketing campaign.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
