May 2007 29 18 Issue of Direct Marketing News

May 2007 29 18 Issue of Direct Marketing News


InfoUSA expands ReferenceUSA

InfoUSA has released three new modules, expanding ReferenceUSA, its library and reference division. algorithm campaign to reveal secret behind search has launched a campaign that features online, print, television and outdoor advertisements of The Algorithm.

Cabela's multichannel initiatives to eliminate tax break

Cabela's will introduce several customer-service options next year that are designed to enhance its capabilities as a multichannel merchant. As a result, it will be ...

Nielsen//NetRatings debuts online video measurement service

Internet media and market research firm Nielsen//NetRatings yesterday debuted VideoCensus, an online video measurement service.

Silverpop buys Vtrenz for lead management

The mergers and acquisition activity in the e-mail services space continues apace with news yesterday that Silverpop Systems Inc. has bought Vtrenz Inc., a marketing ...

New Google Analytics launched

Google Inc. has released a redesigned version of its Web analytics tool Google Analytics.

Insert campaign 'Point of Passion' at Condé Nast

Condé Nast Publications debuted the second leg of its Point of Passion ad campaign involving 35 spreads reflecting all its magazines and destination Web sites.

FTC enters orders against illegal telemarketers

At the request of the Federal Trade Commission, a federal district court has entered final orders against three people based in Canada who allegedly defrauded ...

For first time, apparel outsells computers online:

Americans spent more money online last year on clothing than they did on computers for the first time, according to a report by Forrester Research ...

DMCNY speaker discusses changing American consumer

NEW YORK - Maturing consumers, emerging minorities and a changing household composition, as well as values, needs and lifestyles are the important ways American consumers ...

Teen's study makes iPod face the music online

That the Internet is tinder to match was obvious on Friday when media reports started surfacing online that Apple's iPod music player causes heart pacemakers ...

DMA opposes cataloger coalition's stance on Standard flats rates

The differences between the Direct Marketing Association and the Coalition of Catalog Mailers became public Friday, just 48 hours from the inauguration of the new ...

Sony price drop widens market

Sony Computer Entertainment America debuted an online marketing campaign last week as part of a national push of the PlayStationPortable system at its recently reduced ...

New USPS rates are in effect

An average 7.6 percent postal rate increase takes effect today.

Data use bills get OK from Senate committee

A pair of overlapping U.S. Senate proposals aimed at reining in personal data use by the government and private sector earned approval from a key ...

Microsoft uses new metrics for 'new day' campaign

For the launch of the 2007 Office system, Microsoft's global ad campaign spent 60 percent of its budget on digital advertising. It hired Web analytics ...

Industry buzzes over Microsoft's pursuit of Yahoo

Microsoft Corp. is reportedly again pursuing the purchase of Internet giant Yahoo to better position itself against main rival and search leader Google. Search experts ...

Evogear ups its search use

After switching its Internet marketing focus from shopping comparison sites to search engine marketing last year, multichannel merchant Evogear watched its revenue from search take ...

Multilingual print on demand cuts costs at Owens Corning

How do you maintain brand consistency and gain any kind of efficiency of scale when your marketing materials are done in many different languages across ...

Title Boxing scores a KO with e-mail

Within the first six months of using Alterian Marketing Services' Dynamic Messenger e-mail platform, Title Boxing saw a 15 percent increase in revenue from purchases ...

Bravo's 'Top Design' expands its virtual world

/> During the first season of Bravo's interior design program Top Design, NBC Universal Digital Media saw such success through its partnership with social networking platform ...

Understand buyer behavior better: G2's Kimmel to agency executives

G2 Direct Digital, formerly Grey Direct, hired three senior executives to take the WPP Group PLC-owned direct and interactive marketing agency in a new ...

Wunderman bags Nationwide Web account

Insuranceand financial services giant Nationwide tapped Wunderman New York as its digital agency of record on an account worth between $6 million and $8 million.

A copywriter's spin on 'The Elements of Style'

The best book ever written on the art of effective writing is The Elements of Style by William Strunk Jr. and E.B.White.

Navigate 2007 catalog challenges

Catalogers are at a unique inflection point. Over the past hundred years, catalogers adapted to a number of changes, frequently coming out stronger than before. ...

Balance to avoid 'junk mail' label

The majority of Americans do not mind advertising mail. Studies show that 70 percent of the U.S. population prefers direct mail to e-mail or phone ...

Personalize campaigns with lifestyle data

Lifestyle and interest data enables marketers to identify consumers most likely to respond to a specific product or offer. Using this knowledge, marketers can control ...

Sigma Marketing acquires 3 marketing companies

Knowledgebase marketing firm Sigma Marketing Group and its lead investor, DeltaPoint Capital, acquired three marketing companies - Creative Communications Inc., eLocal Marketing and Strategic Targeting ...

Acxiom debuts targeting

Acxiom Corp. has introduced Acxiom On-Demand Targeting, an automated tool that lets businesses identify the best prospects for a direct marketing campaign.

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