North American Media Group's Brandt champions her channel.
You may have noticed that the Private View element in The Work has recently been expanded, to allow the creatives that generously give their time ...
Are we or aren't we in a recession? Economists and politicians continue to trade opinions, but at a minimum, businesses know they are facing a ...
The 2008 Aberdeen Report on Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste left no doubt whatsoever about the profit impact of eliminating ...
Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.
Lexus' multitouch effort targets sports car enthusiasts; targeted e-mail list drives clickthroughs for USG Corp.; and moms get a virtual nod from Teleflora.
Todd Wheeler, president and CEO of Concierge Colorado and Hospital Concierge of America, knew his contact-tracking system needed an overhaul, and found a solution in ...
Five more agency leaders share their thoughts on direct marketing's evolution
Car manufacturers are turning a setback — rising gas prices — into an opportunity to promote car sales. Last week, the average national price of ...
Luxury car manufacturer Jaguar has awarded its global digital business to Euro RSCG Worldwide. The resulting efforts will be an integrated brand strategy that includes ...
AT&T announced on May 4 that it would begin providing a mobile TV service to subscribers in the US. The new service, provided by MediaFLO ...
In its largest online push to date, Intel aims to shed light on the technology inside computers and connect directly with customers. The impetus behind ...
The board of the John Caples International Awards has unanimously agreed to partner with DMNews' parent company, Haymarket Media, to manage the global annual awards, ...
In an effort to prevent Internet service providers (ISPs) from blocking or favoring certain content on consumers' computers, Rep. John Conyers, a Democrat from Michigan, ...
The US Postal Service raises rates today for its mailing services, for the first time under new standards established following the passage of the Postal ...
At a time when postal rate increases are squeezing many marketers' mail budgets, getting the biggest bang for the buck is essential. Experts show how ...
Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.
Atlanta's WKHX-FM, also know as KICKS 1015 FM, has learned that the way to reach listeners is through the mobile phone. The Citadel Broadcasting-owned station ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
