May 2008 30 19 Issue of Direct Marketing News

May 2008 30 19 Issue of Direct Marketing News

Spotlight

Spotlight conversation: To affinity and beyond

North American Media Group's Brandt champions her channel.

Editorial

With finger on DM creative pulse, DMNews to partner on Caples Awards

You may have noticed that the Private View element in The Work has recently been expanded, to allow the cre­atives that generously give their time ...

Op-Ed

Ride out the recession with e-mail

Are we or aren't we in a recession? Econo­mists and politicians continue to trade opinions, but at a minimum, businesses know they are facing a ...

Relevant offers improve retention

The 2008 Aberdeen Report on Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste left no doubt whatsoever about the profit impact of elimi­nating ...

Vertical Feature

Consumer constraints

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.

The Work

Creative solutions from Lexus, USG Corp. and Teleflora

Lexus' multitouch effort targets sports car enthusiasts; targeted e-mail list drives clickthroughs for USG Corp.; and moms get a virtual nod from Teleflora.

Nailed It

DMNews talks with Todd Wheeler, president/CEO of Concierge Colorado and Hospital Concierge of America

Todd Wheeler, president and CEO of Concierge Colorado and Hospital Concierge of America, knew his contact-tracking system needed an overhaul, and found a solution in ...

Online Exclusive

The game changers: Online exclusive

Five more agency leaders share their thoughts on direct marketing's evolution

Analysis

Carmakers fuel sales with gas incentives

Car manufacturers are turning a setback — rising gas prices — into an oppor­tunity to promote car sales. Last week, the average national price of ...

News Articles

Jaguar selects Euro RSCG to revamp digital efforts

Luxury car manufacturer Jaguar has awarded its global digital business to Euro RSCG Worldwide. The resulting efforts will be an integrated brand strategy that includes ...

As mobile TV adoption grows, marketers slow to follow

AT&T announced on May 4 that it would begin providing a mobile TV ser­vice to subscribers in the US. The new service, provided by MediaFLO ...

Intel looks to social platform

In its largest online push to date, Intel aims to shed light on the technology inside comput­ers and connect directly with customers. The impetus behind ...

Caples names Haymarket as awards partner

The board of the John Caples International Awards has unanimously agreed to partner with DMNews' parent company, Haymarket Media, to manage the global annual awards, ...

Two reps sponsor net neutrality bill in House

In an effort to prevent Inter­net service providers (ISPs) from blocking or favoring certain con­tent on consumers' computers, Rep. John Conyers, a Democrat from Michigan, ...

USPS rates rise, marketers react to new process

The US Postal Service raises rates today for its mailing services, for the first time under new standards established follow­ing the passage of the Postal ...

Technique

Maximize your mail campaign value

At a time when postal rate increases are squeezing many marketers' mail budgets, getting the biggest bang for the buck is essential. Experts show how ...

ToolBox

Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.

Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.

Third Screen

Mobile text contest works for Atlanta-area radio station

Atlanta's WKHX-FM, also know as KICKS 1015 FM, has learned that the way to reach listeners is through the mobile phone. The Citadel Broadcast­ing-owned station ...

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