Mobile Version
Subscribe
Issue Archive
Contact Us
About Us
Advertise
PRWeek
MM&M
SC Magazine
Home
News
Latest News
Opinion & Editorial
Direct Line Blog
Newsletters
Talk Back
Features
Latest Features
Editorial Calendar
Online Exclusives
Video
Agency Business Report
Research & Reports
Sectors
Agency
Database Marketing/CRM
Direct Mail/Postal
E-Mail Marketing
Internet Marketing
Lists
Media/Circulation
Mobile Marketing
Multichannel Retail/Ecommerce
Production & Printing
Search Marketing
Whitepapers
Buyer's Guide
Resources
Essential Guides
Lists & Databases
Back Issues
Events
Caples 2009
Global Creative Jam
Webcasts
Podcasts
Subscribe
Jobs
Advertise
About Us
Hot Topics:
30th Anniversary
Direct Line Blog
E-mail Marketing
Search Marketing
Direct Mail
Multichannel Retail/Ecommerce
RSS
|
Login
|
Register
Home
>
Issue Archive
> May 12, 2008 Issue of DMNews
May 12, 2008 30 19 Issue of DMNews
Vertical Feature
Consumer constraints
Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.
Online Exclusive
The game changers: Online exclusive
Five more agency leaders share their thoughts on direct marketing's evolution
Analysis
Carmakers fuel sales with gas incentives
Car manufacturers are turning a setback — rising gas prices — into an opportunity to promote car sales. Last week, the average national price of ...
News Articles
Jaguar selects Euro RSCG to revamp digital efforts
Luxury car manufacturer Jaguar has awarded its global digital business to Euro RSCG Worldwide. The resulting efforts will be an integrated brand strategy that includes ...
As mobile TV adoption grows, marketers slow to follow
AT&T announced on May 4 that it would begin providing a mobile TV service to subscribers in the US. The new service, provided by MediaFLO ...
Intel looks to social platform
In its largest online push to date, Intel aims to shed light on the technology inside computers and connect directly with customers. The impetus behind ...
Caples names Haymarket as awards partner
The board of the John Caples International Awards has unanimously agreed to partner with DMNews' parent company, Haymarket Media, to manage the global annual awards, ...
Two reps sponsor net neutrality bill in House
In an effort to prevent Internet service providers (ISPs) from blocking or favoring certain content on consumers' computers, Rep. John Conyers, a Democrat from Michigan, ...
USPS rates rise, marketers react to new process
The US Postal Service raises rates today for its mailing services, for the first time under new standards established following the passage of the Postal ...
Nailed It
DMNews talks with Todd Wheeler, president/CEO of Concierge Colorado and Hospital Concierge of America
Todd Wheeler, president and CEO of Concierge Colorado and Hospital Concierge of America, knew his contact-tracking system needed an overhaul, and found a solution in ...
Editorial
With finger on DM creative pulse, DMNews to partner on Caples Awards
You may have noticed that the Private View element in The Work has recently been expanded, to allow the creatives that generously give their time ...
Op-Ed
Ride out the recession with e-mail
Are we or aren't we in a recession? Economists and politicians continue to trade opinions, but at a minimum, businesses know they are facing a ...
Relevant offers improve retention
The 2008 Aberdeen Report on Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste left no doubt whatsoever about the profit impact of eliminating ...
Spotlight
Spotlight conversation: To affinity and beyond
North American Media Group's Brandt champions her channel.
Technique
Maximize your mail campaign value
At a time when postal rate increases are squeezing many marketers' mail budgets, getting the biggest bang for the buck is essential. Experts show how ...
The Work
Creative solutions from Lexus, USG Corp. and Teleflora
Lexus' multitouch effort targets sports car enthusiasts; targeted e-mail list drives clickthroughs for USG Corp.; and moms get a virtual nod from Teleflora.
ToolBox
Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.
Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.
Third Screen
Mobile text contest works for Atlanta-area radio station
Atlanta's WKHX-FM, also know as KICKS 1015 FM, has learned that the way to reach listeners is through the mobile phone. The Citadel Broadcasting-owned station ...
Most Popular
Most Emailed
Most Recent
Coca-Cola to send 'Happiness Ambassadors' around the world in social media effort
How to improve social media accountability
Adknowledge acquires ad network business of SocialMedia.com
SearchForce releases multichannel analytics tool
Inbox Insider: Law firms find CRM best use of e-mail
How to use analytics to measure online video effectiveness
CKFree push leverages social networking apps
Tobi.com debuts virtual fitting room
How to get the most out of post-click analytics
Publicis to launch MS&L Group division to integrate marketing services
Tobi.com debuts virtual fitting room
AmEx debuts consulting and analytics arm for business customers
Guitar Center revises Web wish lists for holiday shopping season
Intel debuts viral gift card holiday campaign
Inbox Insider: Law firms find CRM best use of e-mail
MasterCard debuts mobile payments platform in Brazil
Coca-Cola to send 'Happiness Ambassadors' around the world in social media effort
Bordeaux positions its wines as young, affordable
Eyeblaster study touts online video's benefit in time
Ad noise can drown brand loyalty, says CMO Council study
MetaResponse awarded investor list
Muscle Milk releases playful Thankgiving viral video
Adknowledge acquires ad network business of SocialMedia.com
Postal Service narrows branch consolidation list to 241
Nutrisystem working with e-mail AOR Responsys to improve e-mail efforts
Intel debuts viral gift card holiday campaign
Publicis-owned Masius NY rebrands to form Leo Burnett business group
Cramer-Krasselt wins Crocs business, plans campaign for Q1 2010
AmEx debuts consulting and analytics arm for business customers
SPCA International improves data for pup-saving campaign
Popular Topics
Agency
CRM
CRM And Database
Database Marketing & CRM
Digital Marketing
direct mail
Direct Mail & Postal
Direct Marketing
Earnings
EMail Marketing
E-Mail Marketing
Healthcare
Interactive Marketing
Internet Marketing
Lists
Loyalty Programs
Mobile Marketing
Multichannel Retail & Ecommerce
nonprofit
Nonprofits & Fundraising
Online Video
postal
Search Marketing
Social Media
Social Media Marketing