May 2007 29 17 Issue of Direct Marketing News

May 2007 29 17 Issue of Direct Marketing News

Miscellaneous

Will the FTC begin looking at do-not-mail legislation?

CRYSTAL CITY, VA - Attendees at the American Teleservices Association's 2007 Washington Summit raised the question of whether the Federal Trade Commission may look into ...

ID theft bill worries nation's leading retail lobby

dir="ltr While welcoming a national uniform standard for data breach notification, the nation's leading lobby of retailers expressed worry over provisions including a credit freeze that ...

Web 1.0 is model when planning for Web 3.0: ad:tech panel

SAN FRANCISCO - Online advertising is still in its infancy in terms of revenue even as Web 2.0 takes over, according to executives on a ...

Click Quality Council publishes click-fraud principles

The Click Quality Council has published its list of principles for ensuring click quality industrywide.

Mattel launches Barbie Girls' virtual world

Recognizing that all consumers -- not just adults -- are spending more time online, toy company Mattel has created a virtual world for girls where ...

Despite profit loss, Pitney Bowes looking forward

/> NEW YORK - Despite a fall in first-quarter profit of 6 percent to about $144.8 million, Pitney Bowes Inc. believes the underlying trends in its ...

Google joins 4 states to organize public information

Google Inc. announced it has teamed up with Arizona, California, Utah and Virginia to simplify search for hard-to-find public information on state government Web sites.

Google challenges copyright lawsuit from Viacom

Google Inc. filed a response Monday to Viacom Inc.'s copyright infringement lawsuit against Google's video Web site YouTube, claiming YouTube's activities are legal.

A&E network's e-commerce gets boost from e-mail overhaul

dir="ltr CHICAGO - AE Television Networks had a problem: How to drive viewers of its shows to become customers of an e-commerce store that stocked 6,000 ...

USPS Governors accept PRC revised rate recommendations

The Governors of the U.S. Postal Service announced yesterday that they accepted the decision of the Postal Regulatory Commission to modify two of its earlier ...

Procter & Gamble marketing looks to Internet

The Procter Gamble Company's marketing mix is shifting from measured media to the Internet and non-measured media, the company said.

Experian buys France's Emailing Solution to grow CheetahMail

Database and marketing services giant Experian bought French e-mail marketing firm Emailing Solution to expand the global footprint of its CheetahMail subsidiary.

Nordstrom upgrades loyalty program experience

With the average U.S. household belonging to 12 customer loyalty programs, many best-of-breed retailers are revamping their retention efforts in order to stand out from ...

Interactive is part of the direct family

It's fairly obvious that the divide between traditional direct marketing and interactive marketing hasn't disappeared. Take last week's 53rd annual Chicago Direct Marketing Days ...

Anti-spyware bill passed

The House Judiciary Committee passed on May 2 an anti-spyware bill that would make it illegal to place an unauthorized code on a computer and ...

Discover aims at star ad issue

Scientists are the new rock stars, according to Bob Guccione Jr., CEO and publisher of Discover magazine. He may just be right, as this June, ...

ATA releases self-regulatory standards

CRYSTAL CITY, VA ­- The American Teleservices Association released the first public draft of self-regulatory standards for the contact-center industry that is designed to incorporate ...

King of Prussia Mall shows neighborly side

A new integrated effort for Pennsylvania's King of Prussia Mall spotlights local neighborhoods. The goal is to build an emotional connection with nearby shoppers while ...

Does use of UGC ads risk loss of brand control?

Consumers today are demanding more control and many brands are obliging. But some agencies are concerned that a user-generated media space will cause a brand ...

Postal software ready; Standard flats still unknown

Postal software vendors have all shipped out their rate-change software and mailers should have them in their hands this week in preparation for postal increases, ...

Merkle buys CFM Direct for financial services advantage

Merkle Inc., a leading database marketing agency, has bought CFM Direct, a direct marketing shop with a strong financial services client portfolio that includes Capital ...

Red Cross raises awareness with certified e-mail

Nonprofit giant American Red Cross has seen a 20 percent increase in click-through rates since it began using e-mail marketing services firm Goodmail's CertifiedEmail.

Dunhill rebrand set to broaden client services, education

In its first re-branding effort in nearly 70 years, Dunhill International List Co. will target specific industries this month with a series of postal and ...

FTC's low fines could cost the agency its privacy reputation

How good a job does the Federal Trade Commission do with its existing privacy authority? This is an important question because expansion of the commission's ...

How to harness the power of the mailstream

With the rise of e-mail and telemarketing, how significant is the mailstream in direct marketing today? We recently commissioned International Communications Research to help us ...

Customer service still reigns at Direct Media Co-op

WHITE PLAINS - The 33rd Direct Media Client Conference and Co-op proved that although the industry continues to change, what has stayed the same is ...

New online tool from Ripple goes local

Out-of-home media network Ripple introduced today an online tool that enables customers to create ads and choose where to place them, all the way down ...

Internet accessibility is a marketer's issue

The Google -EarthLink partnership to blanket San Francisco with Wi-Fi should be viewed as the first of many Google forays into broadband delivery. Given its ...

The deceased can't buy: Clean your lists the right way

If the direct marketing and telemarketing industries would remove the names of deceased individuals from their customer and prospects lists, they'd be saving big bucks ...

Timing for sucess: When to fill consumers' in-boxes

I recently did an informal survey asking top e-mail marketers on what day of the week, and time of day, do e-mail marketing messages get ...

Spam prevention is not enough of a cure

It is said an ounce of prevention is worth a pound of cure. Of course, you must anticipate what you're trying to prevent before applying ...

Consumers are satisfied with e-mail: Epsilon study

Consumers accessing e-mail accounts from home are generally satisfied with e-mail and mailbox providers, according to a new study by multichannel marketing firm Epsilon.

Small businesses to use e-mail for Mother's Day

Seventy-three percent of U.S. small business owners anticipate strong Mother's Day holiday sales and are using e-mail to drive business, according to e-mail marketing firm ...

Travel sites best at search, study says

Travel search marketers are the most strategically sophisticated in driving online activity and spending significantly less on search than counterparts in other industries, according to ...

Google beware: Yahoo gains edge with Right Media buy

Yahoo has entered into an agreement to acquire the remaining equity interest in Right Media for $680 million. The deal follows Yahoo's 20 percent investment ...

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