Euro RSCG's Jack Kirby explains why direct response television is here to stay.
I spent two evenings without Internet or American Idol last week, thanks to the "catastrophic failure" of my Verizon FiOS equipment. Checking my Gmail at ...
While the Internet is emerging as a predominant communication channel for marketing and advertising campaigns, creativity is still struggling to understand its role. We want ...
Many of America's largest companies have been using offshore resources for manufacturing and services for many years. Today, the depth of business process outsourcing has ...
With the onset of rising postage and paper costs, as well as a tremendous uptake in online commerce, some marketers have questioned print's power as ...
For American Express Open, engaging and interacting with customers is the key to gaining loyalty, Lauren Bell reports.
With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.
Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.
Dan Jones, VP of events for Chicago-based event marketing firm Intersport, worked with GMC's Southeast division to promote test drives for its line of Sierra ...
In the current economic climate, shopping at the nation's largest retail stores seems to be far from consumers' minds. Faced with consumers who are increasingly ...
Publicis Groupe has reported year-over-year organic revenue growth of 5.4% for the first quarter of 2008. "Our margins and financial indicators in the first quarter ...
Quebecor World Inc. said it will close one US facility and significantly downsize a Canadian facility as part of its three-year retooling program, resulting in ...
BMW of North America is targeting the power lunch crowd with the new BMW X6 campaign. A 3-D virtual vehicle tour — a walk-in box ...
Despite efforts by the US Postal Service as well as some direct mail service companies such as Pitney Bowes, news about the Intelligent Mail barcode ...
On May 2, Amazon filed a complaint in New York Supreme Court objecting to the state law approved by Gov. David A. Paterson last week, ...
FTD Group Inc., the online floral delivery business, was acquired for $456 million by United Online Inc., which owns social networking site Classmates.com and customer ...
Microsoft's directors met April 30 to discuss its possible bid to purchase online search giant Yahoo. There were speculations the company would offer a higher ...
Arby's recently launched a Rescue Brigade concept with Merkley & Partners. A microsite, www.arbysrescuebrigade.com, introduces a group of brand enthusiasts who show up in a ...
If you don't think virtual worlds can mirror reality, imagine losing your cool new virtual car because you haven't made your virtual payments. That's one ...
Digital out-of-home advertising is everywhere, from coffee shops and elevators to bars and gas stations. Four experts discuss how to take advantage of this dynamic, ...
Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
