May 2008 30 18 Issue of Direct Marketing News

May 2008 30 18 Issue of Direct Marketing News

This Is How We Do It

Rumors of DRTV's demise exaggerated

Euro RSCG's Jack Kirby explains why direct response television is here to stay.

Editorial

E-mail marketers must recognize changing consumer needs

I spent two evenings without Internet or American Idol last week, thanks to the "catastrophic failure" of my Verizon FiOS equipment. Checking my Gmail at ...

Op-Ed

Picturing new online campaigns

While the Internet is emerging as a pre­dominant communication channel for marketing and advertising campaigns, creativity is still struggling to understand its role. We want ...

How to best market offshore

Many of America's largest companies have been using offshore resources for manufacturing and services for many years. Today, the depth of business process outsourc­ing has ...

Gloves Off

Is mail still effective for acquisition?

With the onset of rising postage and paper costs, as well as a tremendous uptake in online commerce, some marketers have questioned print's power as ...

Main Feature

Small business, big community

For American Express Open, engaging and interacting with customers is the key to gaining loyalty, Lauren Bell reports.

Vertical Feature

A healthy challenge

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.

The Work

Creative solutions from Konica Minolta, Austad's Golf and 3M

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.

Nailed It

DMNews speaks with Dan Jones, VP of events, Intersport

Dan Jones, VP of events for Chicago-based event marketing firm Intersport, worked with GMC's Southeast division to promote test drives for its line of Sierra ...

Analysis

Retailers look to new leaders for a boost

In the current economic climate, shop­ping at the nation's largest retail stores seems to be far from consumers' minds. Faced with consumers who are increas­ingly ...

News Articles

Publicis Groupe releases Q1 revenue results

Publicis Groupe has reported year-over-year organic revenue growth of 5.4% for the first quarter of 2008. "Our margins and financial indicators in the first quarter ...

Quebecor World faces more cutbacks

Quebecor World Inc. said it will close one US facility and significantly downsize a Canadian facility as part of its three-year retooling program, resulting in ...

BMW's experiential push targets wealthy urbanites

BMW of North America is targeting the power lunch crowd with the new BMW X6 campaign. A 3-D virtual vehicle tour — a walk-in box ...

Mailers lax on IMB compliance

Despite efforts by the US Postal Service as well as some direct mail service companies such as Pitney Bowes, news about the Intelligent Mail barcode ...

New Briefs

Amazon files complaint against tax law

On May 2, Amazon filed a complaint in New York Supreme Court objecting to the state law approved by Gov. David A. Paterson last week, ...

United Online Inc.acquired FTD

FTD Group Inc., the online floral delivery business, was acquired for $456 million by United Online Inc., which owns social networking site Classmates.com and customer ...

Microsoft directors meet to discuss Yahoo

Microsoft's directors met April 30 to discuss its possible bid to purchase online search giant Yahoo. There were speculations the company would offer a higher ...

BrandNew

Curly fries to the rescue

Arby's recently launched a Rescue Brigade concept with Merkley & Partners. A microsite, www.arbysrescuebrigade.com, introduces a group of brand enthusiasts who show up in a ...

Optimized

Wells Fargo banks on virtual worlds to gather real-world interest

If you don't think virtual worlds can mirror reality, imagine losing your cool new virtual car because you haven't made your virtual payments. That's one ...

Technique

Going digital in the great outdoors

Digital out-of-home advertising is everywhere, from coffee shops and elevators to bars and gas stations. Four experts discuss how to take advantage of this dynamic, ...

ToolBox

Small businesses and e-mail, closed-loop lead data and sponsoring conferences

Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.

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