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Issue Archive
> May 05, 2008 Issue of DMNews
May 05, 2008 30 18 Issue of DMNews
Main Feature
Small business, big community
For American Express Open, engaging and interacting with customers is the key to gaining loyalty, Lauren Bell reports.
Vertical Feature
A healthy challenge
With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.
Analysis
Retailers look to new leaders for a boost
In the current economic climate, shopping at the nation's largest retail stores seems to be far from consumers' minds. Faced with consumers who are increasingly ...
News Articles
Publicis Groupe releases Q1 revenue results
Publicis Groupe has reported year-over-year organic revenue growth of 5.4% for the first quarter of 2008. "Our margins and financial indicators in the first quarter ...
Quebecor World faces more cutbacks
Quebecor World Inc. said it will close one US facility and significantly downsize a Canadian facility as part of its three-year retooling program, resulting in ...
BMW's experiential push targets wealthy urbanites
BMW of North America is targeting the power lunch crowd with the new BMW X6 campaign. A 3-D virtual vehicle tour — a walk-in box ...
Mailers lax on IMB compliance
Despite efforts by the US Postal Service as well as some direct mail service companies such as Pitney Bowes, news about the Intelligent Mail barcode ...
New Briefs
Amazon files complaint against tax law
On May 2, Amazon filed a complaint in New York Supreme Court objecting to the state law approved by Gov. David A. Paterson last week, ...
United Online Inc.acquired FTD
FTD Group Inc., the online floral delivery business, was acquired for $456 million by United Online Inc., which owns social networking site Classmates.com and customer ...
Microsoft directors meet to discuss Yahoo
Microsoft's directors met April 30 to discuss its possible bid to purchase online search giant Yahoo. There were speculations the company would offer a higher ...
BrandNew
Curly fries to the rescue
Arby's recently launched a Rescue Brigade concept with Merkley & Partners. A microsite, www.arbysrescuebrigade.com, introduces a group of brand enthusiasts who show up in a ...
Optimized
Wells Fargo banks on virtual worlds to gather real-world interest
If you don't think virtual worlds can mirror reality, imagine losing your cool new virtual car because you haven't made your virtual payments. That's one ...
Nailed It
DMNews speaks with Dan Jones, VP of events, Intersport
Dan Jones, VP of events for Chicago-based event marketing firm Intersport, worked with GMC's Southeast division to promote test drives for its line of Sierra ...
Editorial
E-mail marketers must recognize changing consumer needs
I spent two evenings without Internet or American Idol last week, thanks to the "catastrophic failure" of my Verizon FiOS equipment. Checking my Gmail at ...
Op-Ed
Picturing new online campaigns
While the Internet is emerging as a predominant communication channel for marketing and advertising campaigns, creativity is still struggling to understand its role. We want ...
How to best market offshore
Many of America's largest companies have been using offshore resources for manufacturing and services for many years. Today, the depth of business process outsourcing has ...
Spotlight
Rumors of DRTV's demise exaggerated
Euro RSCG's Jack Kirby explains why direct response television is here to stay.
Gloves Off
Is mail still effective for acquisition?
With the onset of rising postage and paper costs, as well as a tremendous uptake in online commerce, some marketers have questioned print's power as ...
Technique
Going digital in the great outdoors
Digital out-of-home advertising is everywhere, from coffee shops and elevators to bars and gas stations. Four experts discuss how to take advantage of this dynamic, ...
The Work
Creative solutions from Konica Minolta, Austad's Golf and 3M
Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.
ToolBox
Small businesses and e-mail, closed-loop lead data and sponsoring conferences
Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.
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