May 2016 Issue of Direct Marketing News

May 2016 Issue of Direct Marketing News

• Cover Story: The Battle for Marketers’ Mindshare Intensifies • CMO Confidential: Canary CMO Bob Stohrer talks connecting with consumers on an emotional level • Best Case: Ricola Taps Into Genuine Customer Stories to Boost Sales • Marketing Advice from Western Union, Auntie Anne's • + more...

CMO Confidential

Passion is the Heart of Marketing

CMO Confidential with Bob Strohrer

Main Feature

The Battle for Marketers' Mindshare Intensifies

As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select ...


3 Ways to Use Customer Lifetime Value to Optimize Marketing Spend

LTV is useful for far more than determining how much to spend on acquiring customers.

How to make programmatic less problematic

Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

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