May 2016 Issue of Direct Marketing News
• Cover Story: The Battle for Marketers’ Mindshare Intensifies • CMO Confidential: Canary CMO Bob Stohrer talks connecting with consumers on an emotional level • Best Case: Ricola Taps Into Genuine Customer Stories to Boost Sales • Marketing Advice from Western Union, Auntie Anne's • + more...
CMO Confidential with Bob Strohrer
As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select ...
LTV is useful for far more than determining how much to spend on acquiring customers.
Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.
Company of the Week
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