May 2016 Issue of Direct Marketing News

May 2016 Issue of Direct Marketing News

• Cover Story: The Battle for Marketers’ Mindshare Intensifies • CMO Confidential: Canary CMO Bob Stohrer talks connecting with consumers on an emotional level • Best Case: Ricola Taps Into Genuine Customer Stories to Boost Sales • Marketing Advice from Western Union, Auntie Anne's • + more...

CMO Confidential

Passion is the Heart of Marketing

CMO Confidential with Bob Strohrer

This Is How We Do It

AI And Automotive Retail In 2018: The Future Is Here

AI is set to impact almost every part of the automotive business, from marketing to retail

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

CEO Evan Mendelsohn shares the story behind the retail brand's 'Single Santa' campaign

Marketing for Long Sales Cycles: Understanding the Relationship

Be a resource for your prospective buyers, not a resistance

Own It: Turning National Conversations Into Local Campaigns

UCHealth finds a unique way to turn a national conversation into a local experience

Does Quality Content Matter in Digital Advertising?

To survive in a data-centric, digital world, we need to contemplate true value

Why Northwestern Mutual Is Reminding People To 'Spend Life Living'

Tapping into emotional storytelling to change how people approach financial planning

Main Feature

The Battle for Marketers' Mindshare Intensifies

As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select ...


3 Ways to Use Customer Lifetime Value to Optimize Marketing Spend

LTV is useful for far more than determining how much to spend on acquiring customers.

How to make programmatic less problematic

Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

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