May 2009 31 15 Issue of Direct Marketing News

May 2009 31 15 Issue of Direct Marketing News

Spotlight

For integration, agencies should come together, right now

Merkle CEO Williams is full of ideas for firms that want to integrate their marketing.

Editorial

Data key to every interaction, now more than ever

Data is the unquestionable currency of direct marketing. It fuels new customer acquisition, informs new product development, drives relevance for existing customers and, in economic ...

Op-Ed

Innovation and tech key to DM survival

As the Winterberry Group reported recently, direct mail is a "channel in transformation," with profound changes taking place almost daily. Faced with unprecedented economic conditions, ...

Get comfortable with new FTC regs

On February 9, the Federal Trade Commission issued a staff report defining "negative option marketing" broadly as a "category of commercial transactions in which sellers ...

Main Feature

Mining for (data) gold

Marketers no longer see data collection, quality, accuracy and storage as background functions, due to the need to squeeze value from every campaign. However, there ...

Vertical Feature

Teens are top credit target

Marketers of debit and credit cards geared to teens balance the
lifestyle-focused needs of teens with parents' interest in security

The Work

Showcasing creative campaigns from KCSM-FM, Sage FAS and National Breast Cancer Foundation

California radio station wears donations on its sleeve; Sage FAS capitalizes with direct mail, segmentation; National Breast Cancer Foundation taps into online chatter to revamp ...

Nailed It

DMNews talks with Damian Bazadona, president of Situation Interactive

Damian Bazadona, president of digital agency Situation Interactive, discusses a multi-pronged mobile campaign the agency did over the past six months for Blue Man Group.

People News

What role does networking play in finding new employment in direct marketing?

Most people would agree that the best way to land a new job is to network. Now, there's some new research to back that up. ...

Direct Choice

Redplum mailer lets marketers dissect why some mail practices are not ideal

In critiquing this mailer piece from Redplum, we also can examine the direct mail practices we see every day that crush any chance of significant ...

News Articles

Method selects Euro RSCG SF as its new digital agency

As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco will be looking to make digital a ...

Coors hopes for blockbuster results from chilly campaign

The Coors Brewing Company has launched a new campaign to support its new Coors Light "cold-activated" cans. Later this month, Coors will introduce eight-, 10-, ...

Church & Dwight opens wide with integrated campaign

Backed by an integrated marketing campaign, Church & Dwight has launched Crest SpinBrush Sonic a battery-powered toothbrush the company is touting as
an economical alternative to ...

AmEx campaign explains loyalty service changes

American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service.

Just the facts for Aflac in its new campaign

Aflac has launched a multichannel campaign in an effort to spur sales of its new products and win over consumers who may be reluctant to ...

Jigsaw debuts data cloud service

Software company NewScale is one of the first users of a new Jigsaw offering named Data Fusion, which Jigsaw is describing as "data-as-a-service" or "DaaS."
"People ...

States look close by for tourism

As the summer travel season nears, state tourism boards are encouraging consumers to save money by taking trips in their own backyards.

Optimized

Tying analytics to ad networks helps Web sites target users

Analytics can play a key role in optimizing any campaign, and for brands Channel 4 and HowStuffWorks, tying analytics to their ad network buys is ...

Technique

Good habits lead to better lead generation

By streamlining their lead generation processes and establishing best practices, smart marketers can gain a competitive advantage when the downturn ends. Four experts discuss what ...

Third Screen

Edmunds starts up
mobile WAP site

Automotive destination Edmunds.com has redesigned its site to be formatted for the mobile Web in a move to reach automotive consumers on the go.

Mobile is the cherry on top of Dairy Queen's marketing

Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new ...

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.