Merkle CEO Williams is full of ideas for firms that want to integrate their marketing.
Data is the unquestionable currency of direct marketing. It fuels new customer acquisition, informs new product development, drives relevance for existing customers and, in economic ...
As the Winterberry Group reported recently, direct mail is a "channel in transformation," with profound changes taking place almost daily. Faced with unprecedented economic conditions, ...
On February 9, the Federal Trade Commission issued a staff report defining "negative option marketing" broadly as a "category of commercial transactions in which sellers ...
Marketers no longer see data collection, quality, accuracy and storage as background functions, due to the need to squeeze value from every campaign. However, there ...
Marketers of debit and credit cards geared to teens balance the lifestyle-focused needs of teens with parents' interest in security
California radio station wears donations on its sleeve; Sage FAS capitalizes with direct mail, segmentation; National Breast Cancer Foundation taps into online chatter to revamp ...
Damian Bazadona, president of digital agency Situation Interactive, discusses a multi-pronged mobile campaign the agency did over the past six months for Blue Man Group.
Most people would agree that the best way to land a new job is to network. Now, there's some new research to back that up. ...
In critiquing this mailer piece from Redplum, we also can examine the direct mail practices we see every day that crush any chance of significant ...
As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco will be looking to make digital a ...
The Coors Brewing Company has launched a new campaign to support its new Coors Light "cold-activated" cans. Later this month, Coors will introduce eight-, 10-, ...
Backed by an integrated marketing campaign, Church & Dwight has launched Crest SpinBrush Sonic a battery-powered toothbrush the company is touting as an economical alternative to ...
American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service.
Aflac has launched a multichannel campaign in an effort to spur sales of its new products and win over consumers who may be reluctant to ...
Software company NewScale is one of the first users of a new Jigsaw offering named Data Fusion, which Jigsaw is describing as "data-as-a-service" or "DaaS." "People ...
As the summer travel season nears, state tourism boards are encouraging consumers to save money by taking trips in their own backyards.
Analytics can play a key role in optimizing any campaign, and for brands Channel 4 and HowStuffWorks, tying analytics to their ad network buys is ...
By streamlining their lead generation processes and establishing best practices, smart marketers can gain a competitive advantage when the downturn ends. Four experts discuss what ...
Automotive destination Edmunds.com has redesigned its site to be formatted for the mobile Web in a move to reach automotive consumers on the go.
Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
