May 2010 Issue of Direct Marketing News

May 2010 Issue of Direct Marketing News

This Is How We Do It

NHL makes power play with data

Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.

Editorial

Editorial: Straddling the online-offline divide is DM's forté

I threw a birthday party for my fabulous boyfriend last week and used Evite, an online invitation tool, to get the word out. However, the ...

Op-Ed

The best engagement is cross-channel

As CEO of a fast-growing sales and marketing contact database, I scan TweetDeck and other social media business platforms each morning to find what exactly ...

Be sure data providers know your needs

The marketing issues I hear never seem to change. People ask me, "We don't have enough qualified leads to hit our numbers. How do we ...

Main Feature

Customized envelopes drive conversations

Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments.

Vertical Feature

Cross-channel technology marketing

Social and e-mail combine with offline media to help sell technology products

The Work

Creative campaigns from UPS, SI, Bil-Jac

UPS highlights green shipping options; SI Swimsuit issue goes mobile; Bil-Jac dog food takes man's best friend social.

Nailed It

Nailed It: DMNews talks to Mike Tran, Sierra Trading Post

Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs

Expert Advice

How can I evaluate a potential new hire so that I ensure that the candidate is the best fit?

Trust your gut. Don't be afraid to extend an offer to the candidate that "feels right," or dismiss a candidate who doesn't feel like the ...

Analysis

Media look for growth in digital

Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams.

News Articles

E-merchants fight Colorado law

E-commerce merchants and direct marketers are partnering to fight a Colorado law that requires online retailers to notify the state of all purchases made by ...

Optimized

Social gives cause pushes a lift

Major brand marketers, such as Coca-Cola and Walmart, are giving consumers some control over their corporate giving campaigns through the use of social media.

Features

Agencies position for the rebound

Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and ...

A healthy dose of competition

CMO Council director Donovan Neale-May describes how the agency landscape is changing to offer new alternatives for marketers and firms alike.

Marketers' wish lists

Clients describe what they really need from their agency partners to help them build profitable, long-term relationships.

For agency hiring, many happy returns

Executives and hiring experts explain why agencies are back on the recruiting trail after last year's hiring freezes.

Technique

Social media evolves past push campaigns

Marketers have embraced social media to help build relationships with their customers online. Four social media experts discuss how to build communities and incorporate a ...

Third Screen

Mobile Loaves & Fishes uses text donations to fight homelessness

Mobile Loaves & Fishes (MLF), an Austin, TX-based nonprofit, launched a mobile campaign on April 27 to raise money to fight homelessness. MLF, marketing firm ...

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