May 2010 Issue of Direct Marketing News
This Is How We Do It
Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.
I threw a birthday party for my fabulous boyfriend last week and used Evite, an online invitation tool, to get the word out. However, the ...
As CEO of a fast-growing sales and marketing contact database, I scan TweetDeck and other social media business platforms each morning to find what exactly ...
The marketing issues I hear never seem to change. People ask me, "We don't have enough qualified leads to hit our numbers. How do we ...
Marketers are making use of recent printing and production technologies to enhance the outer envelope with customized messages and other embellishments.
Social and e-mail combine with offline media to help sell technology products
UPS highlights green shipping options; SI Swimsuit issue goes mobile; Bil-Jac dog food takes man's best friend social.
Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs
Trust your gut. Don't be afraid to extend an offer to the candidate that "feels right," or dismiss a candidate who doesn't feel like the ...
Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto digital marketers' turf to rescue their revenue streams.
E-commerce merchants and direct marketers are partnering to fight a Colorado law that requires online retailers to notify the state of all purchases made by ...
Major brand marketers, such as Coca-Cola and Walmart, are giving consumers some control over their corporate giving campaigns through the use of social media.
Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and ...
CMO Council director Donovan Neale-May describes how the agency landscape is changing to offer new alternatives for marketers and firms alike.
Clients describe what they really need from their agency partners to help them build profitable, long-term relationships.
Executives and hiring experts explain why agencies are back on the recruiting trail after last year's hiring freezes.
Marketers have embraced social media to help build relationships with their customers online. Four social media experts discuss how to build communities and incorporate a ...
Mobile Loaves & Fishes (MLF), an Austin, TX-based nonprofit, launched a mobile campaign on April 27 to raise money to fight homelessness. MLF, marketing firm ...
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.