May 2015 Issue of Direct Marketing News
Cover Story: Redefining Data Privacy • Analysis: The Segmentation Triple Threat • CMO Confidential: A Chat With Nutrisystem CMO Keira Krausz • Case Study: Western Union Transfers Customer Passion to Brand Affinity • Best Case: Customer-Centric Marketing Is Profitable Marketing • Marketing Challenge: Spoiled for Choice, Challenged by Attribution • + more...
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
Content marketing that engages and inspires readers is just what the doctor ordered for this health website.
The real estate company's director of social media gives examples of how marketers can produce content that captures consumers' attention in their brand's social streams.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.
Marketing VP Chris Brown is considering reassigning how much he allots to catalogs, email, and search—all of which drive online sales—but a new allocation strategy ...
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the ...
The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.
Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 ...
Marketers are heating up engagement by steeping customers in an abundance of valuable content.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.
Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Content is most likely to drive conversions when marketers use such tools as email and social to support their content marketing efforts.
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