May 2014 Issue of Direct Marketing News
• Cover Story: 18 Leaders Who Put the Femme in Phenomenal • Analysis: Pulling the Trigger on Email Marketing • Infographic: Content Marketing Matters • One Tough Question: How can direct response marketers balance TV and online video? • Special Feature: Metrics That Measure Up • Best Case: CRM Makes the Sale • Marketing Challenge: Leading by (Poor) Example • + more...
The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.
MSC uses data to retool its customer experience.
Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.
Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.
Best Case: Q&A
MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.
CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.
The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. How would you advise him?
Something not quite kosher is happening at this agency. See how our readers would handle the situation.
Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.
Experts reveal which metrics matter most for six marketing channels.
4 brands talk about what it takes to be a truly omnichannel retailer
The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.
The Postal Regulatory Commission puts out its financial analysis ahead of its annual compliance report in the interests of "greater clarity, transparency, and accountability."
Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.
Marketers' constant hunt for insight can turn them into to data hoarders. Here are seven types of data that marketers stockpile but don't really need.
One Tough Question
DRTV and video-enhanced websites act like an integrated closed circuit for selling a product, driving retail, generating leads, and acquiring customers.
Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.
Direct response success is no longer available only to those with the deepest pockets.
Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.
Word to the Wise
The question about "real time" is whether it's actually real time, or just near real time.
Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
See what our tweeps have been getting up to this month. Follow us @dmnews.
What's in our inbox this month: Airliner emails. See which ones we think are first class.
What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health
Why do I love marketing? There are three reasons: people, creativity, and technology.
Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.