May 2014 Issue of Direct Marketing News

May 2014 Issue of Direct Marketing News

• Cover Story: 18 Leaders Who Put the Femme in Phenomenal • Analysis: Pulling the Trigger on Email Marketing • Infographic: Content Marketing Matters • One Tough Question: How can direct response marketers balance TV and online video? • Special Feature: Metrics That Measure Up • Best Case: CRM Makes the Sale • Marketing Challenge: Leading by (Poor) Example • + more...

Best Case

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

MSC Builds a Sturdy Data Exchange

MSC uses data to retool its customer experience.

CRM Makes the Sale

Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.

The "Alternative" Customer Experience

Personal, genuine connections can help marketers craft the most intimate and positive customer experiences—and that's what Alternative Apparel is all about.

Best Case: Q&A

Q&A: Balancing Data With Trust

MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.

CMO Confidential

Know Your Audience Through Marketing Science

CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.

Marketing Challenge

Marketing Challenge: Leading by (Poor) Example

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. How would you advise him?

Betrayal or Just Business? Answers

Something not quite kosher is happening at this agency. See how our readers would handle the situation.

Special Feature

Voting on the Right Marketing Metrics

Digital marketing strategists created a winning campaign for Virginia's Democratic gubernatorial candidate, Terry McAuliffe.

Metrics That Measure Up

Experts reveal which metrics matter most for six marketing channels.


Omnichannel Challenges and Opportunities

4 brands talk about what it takes to be a truly omnichannel retailer

Content Marketing and Data Make Up's Brigade

The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.

In a First, the PRC Releases a Special Report on USPS Finances

The Postal Regulatory Commission puts out its financial analysis ahead of its annual compliance report in the interests of "greater clarity, transparency, and accountability."

Pulling the Trigger on Email Marketing

Marketers who use email triggers in their campaigns can spark precious, one-to-one digital conversations with customers.

Are You Data Greedy?

Marketers' constant hunt for insight can turn them into to data hoarders. Here are seven types of data that marketers stockpile but don't really need.

One Tough Question

Optimize ROI With Symbiotic DRTV and Online Video

DRTV and video-enhanced websites act like an integrated closed circuit for selling a product, driving retail, generating leads, and acquiring customers.

3 Ways to Get an Optimal DRTV and Video Mix

Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.

Use Video to Guide Direct Response

Direct response success is no longer available only to those with the deepest pockets.


Infographic: Content Marketing Matters

Content marketing is big money—as in a $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics.

Word to the Wise

Word to the Wise: Real-Time

The question about "real time" is whether it's actually real time, or just near real time.

Fast Facts

Fast Facts: May 2014

Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.

Marketing Chatter

Marketing Chatter: May 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.


Delivered: Airliner Emails

What's in our inbox this month: Airliner emails. See which ones we think are first class.

Delivered: Health Club Mailers

What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health


Why I Love Marketing

Why do I love marketing? There are three reasons: people, creativity, and technology.

Main Feature

18 Leaders Who Put the Femme in Phenomenal

Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.

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