May 2013 Issue of Direct Marketing News
• Cover Story: I Want You to Want Me—Hard Rock’s Rockin’ Loyalty Program • One Tough Question: As more B2C brands build direct connections with consumers, how will this affect direct response strategies? • Battle of the Brands: Breakfast at Tiffany’s or the Red Carpet with Harry Winston? • Special feature: Localizing the Mobile Customer • Infographic: The Road Less Traveled
Seems like a top client is subtly demanding a kickback—what would you do?
What would you do with an employee that's a master marketer—and a grade A jerk? See what our readers had to say.
Hard Rock Café turns its loyalty program up to 11 with a global relaunch.
Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot.
Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.
Diary of a CMO
Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
One Tough Question
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
Direct Marketing News asked readers about the paths they've taken to arrive at their current senior marketing role.
The Work - Case Study
The brand generates serious buzz with a highly targeted campaign.
The e-commerce website scrubbed its lists and pumped up its deliverability.
Word to the Wise
What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally ...
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most ...
Battle of the Brands
Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a ...
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.