March 2008 30 12 Issue of Direct Marketing News

March 2008 30 12 Issue of Direct Marketing News

Duly Noted

FTC spam claim canned

A two-year-old case between the Federal Trade Commission and Impulse Media Group Inc. was settled in the US District Court in Seattle last week, find­ing ...

Gavel falls at Ebay HQ

EBay Inc. said last week it would cut 125 jobs in Europe and North America, including 70 positions at its headquarters in San Jose, CA. ...

Online media giants unite

Google, MySpace and Yahoo have partnered to create a nonprofit OpenSocial Foundation with the goal of supporting neutrality in the development of social network widgets. ...

Editorial

Global consumerism spawning international DM expansion

It's a reality now that marketers and their DM partners are feeling the effects of shifting, even declining, budgets, and many are nimbly making tweaks ...

Op-Ed

Embracing the analyst inside you

Web analytics experts are quick to say that you need to take action or otherwise stop wasting your time creat­ing reports. So are you not ...

Top tips for scoring b-to-b leads

As b-to-b marketing becomes more sophisticated and advanced, it's easy to forget that our primary purpose is to help salespeople close sales. We need to ...

Gloves Off

How big of a threat to SEM is click fraud?

Ashwini Karandikar, VP of client services at Range Online Media, and Click Forensics president Tom Cuthbert discuss the role click fraud management should have in ...

Main Feature

Jewelry retailers sparkle online

Multichannel jewelry merchants are embracing the Web as never before - and even in a slow economy, online sales are predicted to grow

Vertical Feature

Political influence

Offline marketing channels have long been key elements of campaign messaging and fundraising - but online efforts are finally taking center stage.

The Work

Creative solutions from AMF Bowling Centers, PayCycle and Dunkin' Donuts

Multichannel sweepstakes scores big for AMF Bowling; Market research pays off for PayCycle; and Coffee, ads and videotape drive engagement at Dunkin' Donuts.

Nailed It

DMNews spends a few minutes with Michael Cahan, account director, sports and media, Vibes Media

Michael Cahan discusses Vibes Media's latest mobile campaign for the Pittsburgh Penguins.

Direct Choice

Elect Me Tees achieves victory with personalized Uncle Sam postcards

Elect Me Tees makes custom T-shirts and apparel, a common business that could get lost in the direct mail shuffle. However, the company's ingenious use ...

Analysis

Nonprofit/retail partnerships examined

The news that cataloger BlueSky Brands appears to have closed has impacted more than just direct retailers. The company had a licensing arrange­ment with the ...

News Articles

Starcom USA wins Bank of America account after review

Starcom USA has triumphed in the four-way race for Bank of America's traditional and online media strategy, planning and buying in the US. "We were ...

Samsung names Merkle e-mail marketing agency

In a move intended to provide a more consistent online contact strategy with customers, Samsung has selected Merkle as its e-mail marketing agency. Merkle will ...

Sheraton asks NCAA fans to do the wave

Sheraton Hotels and Resorts has launched SheratonWave.com, where NCAA college basketball fans can post videos of themselves doing the iconic "wave." The chain of 190 ...

Digitas expands presence in Asia

The Publicis Groupe has announced that it will rebrand Solutions, its India- and Singapore-based integrated marketing services agency, as Solutions/Digitas. "The Indian market is interesting," ...

NWF plans large-scale cause marketing push

In a shift away from grass­roots fundraising and aware­ness efforts, nonprofit National Wildlife Foundation (NWF), has signed New York-based brand and advertising agency Union Green ...

FTC reaches data breach settlements with TJX, Reed Elsevier

The FTC has reached settlements with The TJX Companies Inc. and Reed Elsevier after alleging the firms did not provide sufficient security for consumer information. ...

Writers join Nokia campaign

Nokia and its digital agency, R/GA, have begun the second of three phases in a global online campaign to promote the launch of the Nokia ...

Wendy's targets bargoers with digital music spots

Hoping to catch the hungry, late-night bar and nightclub crowd, the fast food chain Wendy's has partnered with in-venue digital music provider Ecast. "We think ...

Intrigue grows over new trafficking tool on YouTube

Google's video-sharing site YouTube announced last week that video uploaders will now be able to track the popularity of their videos over time and access ...

New Briefs

Former AB&C Group employees file compensation complaints

Former employees of AB&C Group, the fulfillment arm of recently shuttered BlueSky Brands Inc., have filed legal complaints against the companies for failure to compensate ...

Optimized

For Flash-y results, some look to tech work-arounds

Adobe's Flash software enables Web designers to add animation and interac­tivity to Web sites, which creates a richer user experience. However, search engines are unable ...

Technique

Hit the bull's-eye with b-to-b lists

Reaching the right decision makers is a challenge for business marketers who often needto drill down into narrow niches. Our experts discuss how to target ...

ToolBox

Toolbox: Increasing e-zine subscribers, virtual launches and user reviews

Industry experts discuss how to increase e-zine subscriptions; the benefits of featuring user reviews on a Web site; and how to go about marketing in ...

Third Screen

With TMZ WAP site, gossip fans dish with ease

Celebrity gossip brand TMZ, a joint venture between Warner Bros. Television Group's Telepictures Produc­tions and AOL, has introduced a new advertiser-supported WAP site for the ...

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