A two-year-old case between the Federal Trade Commission and Impulse Media Group Inc. was settled in the US District Court in Seattle last week, finding ...
EBay Inc. said last week it would cut 125 jobs in Europe and North America, including 70 positions at its headquarters in San Jose, CA. ...
Google, MySpace and Yahoo have partnered to create a nonprofit OpenSocial Foundation with the goal of supporting neutrality in the development of social network widgets. ...
It's a reality now that marketers and their DM partners are feeling the effects of shifting, even declining, budgets, and many are nimbly making tweaks ...
Web analytics experts are quick to say that you need to take action or otherwise stop wasting your time creating reports. So are you not ...
As b-to-b marketing becomes more sophisticated and advanced, it's easy to forget that our primary purpose is to help salespeople close sales. We need to ...
Ashwini Karandikar, VP of client services at Range Online Media, and Click Forensics president Tom Cuthbert discuss the role click fraud management should have in ...
Multichannel jewelry merchants are embracing the Web as never before - and even in a slow economy, online sales are predicted to grow
Offline marketing channels have long been key elements of campaign messaging and fundraising - but online efforts are finally taking center stage.
Multichannel sweepstakes scores big for AMF Bowling; Market research pays off for PayCycle; and Coffee, ads and videotape drive engagement at Dunkin' Donuts.
Michael Cahan discusses Vibes Media's latest mobile campaign for the Pittsburgh Penguins.
Elect Me Tees makes custom T-shirts and apparel, a common business that could get lost in the direct mail shuffle. However, the company's ingenious use ...
The news that cataloger BlueSky Brands appears to have closed has impacted more than just direct retailers. The company had a licensing arrangement with the ...
Starcom USA has triumphed in the four-way race for Bank of America's traditional and online media strategy, planning and buying in the US. "We were ...
In a move intended to provide a more consistent online contact strategy with customers, Samsung has selected Merkle as its e-mail marketing agency. Merkle will ...
Sheraton Hotels and Resorts has launched SheratonWave.com, where NCAA college basketball fans can post videos of themselves doing the iconic "wave." The chain of 190 ...
The Publicis Groupe has announced that it will rebrand Solutions, its India- and Singapore-based integrated marketing services agency, as Solutions/Digitas. "The Indian market is interesting," ...
In a shift away from grassroots fundraising and awareness efforts, nonprofit National Wildlife Foundation (NWF), has signed New York-based brand and advertising agency Union Green ...
The FTC has reached settlements with The TJX Companies Inc. and Reed Elsevier after alleging the firms did not provide sufficient security for consumer information. ...
Nokia and its digital agency, R/GA, have begun the second of three phases in a global online campaign to promote the launch of the Nokia ...
Hoping to catch the hungry, late-night bar and nightclub crowd, the fast food chain Wendy's has partnered with in-venue digital music provider Ecast. "We think ...
Google's video-sharing site YouTube announced last week that video uploaders will now be able to track the popularity of their videos over time and access ...
Former employees of AB&C Group, the fulfillment arm of recently shuttered BlueSky Brands Inc., have filed legal complaints against the companies for failure to compensate ...
Adobe's Flash software enables Web designers to add animation and interactivity to Web sites, which creates a richer user experience. However, search engines are unable ...
Reaching the right decision makers is a challenge for business marketers who often needto drill down into narrow niches. Our experts discuss how to target ...
Industry experts discuss how to increase e-zine subscriptions; the benefits of featuring user reviews on a Web site; and how to go about marketing in ...
Celebrity gossip brand TMZ, a joint venture between Warner Bros. Television Group's Telepictures Productions and AOL, has introduced a new advertiser-supported WAP site for the ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
