March 2009 31 12 Issue of Direct Marketing News

March 2009 31 12 Issue of Direct Marketing News

Spotlight

Of Internet metrics and mobile

Q: How does Hitwise generate its view of what's happening on the Web? A: Through partnering with a range of Internet service providers and opt-in ...

Editorial

Making every interaction matter

We've all been there, waiting at home for the cable guy to come and install the system "sometime between noon and 5:00". When he finally ...

Op-Ed

Prospect environment needs stewards

Economists and environmentalists have grappled for centuries with the dilemma of overfishing. It goes like this: fishermen are incented to take all the fish that ...

Make your DM campaign search-ready

Whether your marketing consists of a catalog drop, an e-mail blast, or a postcard mailing, such efforts are bound to spark interest in the products ...

Gloves Off

Which is better: paid or organic search?

Some searchers place more trust in the organic results from search engine optimization; while for others, paid search is more effective and measurable. Our experts ...

Main Feature

The buzz on b-to-b

Today's b-to-b marketers face big challenges. We asked four b-to-b agency executives what their clients need and expect.

Vertical Feature

Dress up kids' campaigns

The market for children's clothing is still holding steady, but it carries its own challenges: competition and changing customers.

Nailed It

DMNews talks with Eric Harber, President and COO of HipCricket

Eric Harber, president and COO of HipCricket, discusses how Jiffy Lube added mobile coupons to its radio ads on KCCQ, a radio station in Ames, ...

Direct Choice

Updated snap pack offers efficiency and economy with little cost to creativity

Snap packs have been around for a while, and they all pretty much look alike. They're basically envelopes that you open with one or more ...

Analysis

Retailers reach out to their local customers to drive loyalty and sales in the recession

Despite a slight uptick in retail sales for January and February, 2009 promises more hard times for many retailers.

News Articles

Sock subscription service reaches US

Swiss-company Blacksocks.com, which offers a yearly subscription service for men's socks, has launched in North America. For an annual subscription of $89, subscribers automatically receive ...

Cambria puts a new custom publication on the table

Cambria, a producer of natural quartz countertops, has launched its first custom publication, Cambria Style, as part of a new push for consumer engagement. The ...

Williams-Sonoma will focus on value in '09

Coming off a fourth quarter and fiscal year with double-digit revenue declines, Williams-Sonoma Inc. is promising a greater focus on value and further catalog circulation ...

Oracle's purchase of Relsys Intl. will boost its health software offerings

Oracle has acquired Relsys International Inc., which produces drug safety and risk management analytics software, in a deal that is expected to close in the ...

USPS sends an SOS to Congress

With a $2.8 billion loss last year, decreasing mail volume, and a suggestion by Postmaster Gen­eral John Potter that the agency may run out of ...

Digitas gains DM account for Kaiser

Health plan provider Kaiser Per­manente has named Digitas, part of Publicis Groupe, as its direct marketing AOR. Digitas will exe­cute both business-to-business and business-to-consumer campaigns ...

Jeep uses Organic analytics to inform its media choices

Consumers can expect to see a new media mix — heavy on online and broadcast efforts — with Jeep's marketing this year, thanks to predictive ...

List companies urged to diversify to survive

As many industries are evolv­ing to face a new digital age and differing ways people consume information, many so-called list companies also are doing more ...

Shop.com redesign targets busy women

The recently redesigned comparison shop­ping engine, Shop.com, not only includes social networking tools, a price-drop alert, and a new entertainment-focused category, but also has set ...

Smokey Bones adds social media

Restaurant chain Smokey Bones Bar & Fire Grill is attempting to merge the real-world socializing that takes place in its bars with online social networking. ...

Ricker Oil chooses Publicis as ad AOR

Ricker Oil Company, the operator of 32 BP ampm combination convenience stores and fuel stations in the Indianapolis metropolitan area, has named Publicis India­napolis as ...

Netflix joins with Facebook service

Online movie rental service Netflix is making its movie watching experience even more social. The e-commerce site, which already lets consumers create profiles and share ...

Universal's mobile efforts gain speed with F&F campaign

The entertainment industry has been early to adopt the mobile phone to push music and movies, and so it comes as no surprise that Universal ...

Optimized

Marketers look beyond ads for new ways to use online video

As Google's YouTube and AOL and Yahoo videos gain popularity, brands are looking for ways to monetize online video. "Advertisers who used to get a ...

Technique

Deliver top results with digital production

Digital production systems can help you save costs, improve efficiency and get to market faster. Four industry experts discuss how marketers can get started with ...

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