Q: How does Hitwise generate its view of what's happening on the Web? A: Through partnering with a range of Internet service providers and opt-in ...
We've all been there, waiting at home for the cable guy to come and install the system "sometime between noon and 5:00". When he finally ...
Economists and environmentalists have grappled for centuries with the dilemma of overfishing. It goes like this: fishermen are incented to take all the fish that ...
Whether your marketing consists of a catalog drop, an e-mail blast, or a postcard mailing, such efforts are bound to spark interest in the products ...
Some searchers place more trust in the organic results from search engine optimization; while for others, paid search is more effective and measurable. Our experts ...
Today's b-to-b marketers face big challenges. We asked four b-to-b agency executives what their clients need and expect.
The market for children's clothing is still holding steady, but it carries its own challenges: competition and changing customers.
Eric Harber, president and COO of HipCricket, discusses how Jiffy Lube added mobile coupons to its radio ads on KCCQ, a radio station in Ames, ...
Snap packs have been around for a while, and they all pretty much look alike. They're basically envelopes that you open with one or more ...
Despite a slight uptick in retail sales for January and February, 2009 promises more hard times for many retailers.
Swiss-company Blacksocks.com, which offers a yearly subscription service for men's socks, has launched in North America. For an annual subscription of $89, subscribers automatically receive ...
Cambria, a producer of natural quartz countertops, has launched its first custom publication, Cambria Style, as part of a new push for consumer engagement. The ...
Coming off a fourth quarter and fiscal year with double-digit revenue declines, Williams-Sonoma Inc. is promising a greater focus on value and further catalog circulation ...
Oracle has acquired Relsys International Inc., which produces drug safety and risk management analytics software, in a deal that is expected to close in the ...
With a $2.8 billion loss last year, decreasing mail volume, and a suggestion by Postmaster General John Potter that the agency may run out of ...
Health plan provider Kaiser Permanente has named Digitas, part of Publicis Groupe, as its direct marketing AOR. Digitas will execute both business-to-business and business-to-consumer campaigns ...
Consumers can expect to see a new media mix — heavy on online and broadcast efforts — with Jeep's marketing this year, thanks to predictive ...
As many industries are evolving to face a new digital age and differing ways people consume information, many so-called list companies also are doing more ...
The recently redesigned comparison shopping engine, Shop.com, not only includes social networking tools, a price-drop alert, and a new entertainment-focused category, but also has set ...
Restaurant chain Smokey Bones Bar & Fire Grill is attempting to merge the real-world socializing that takes place in its bars with online social networking. ...
Ricker Oil Company, the operator of 32 BP ampm combination convenience stores and fuel stations in the Indianapolis metropolitan area, has named Publicis Indianapolis as ...
Online movie rental service Netflix is making its movie watching experience even more social. The e-commerce site, which already lets consumers create profiles and share ...
The entertainment industry has been early to adopt the mobile phone to push music and movies, and so it comes as no surprise that Universal ...
As Google's YouTube and AOL and Yahoo videos gain popularity, brands are looking for ways to monetize online video. "Advertisers who used to get a ...
Digital production systems can help you save costs, improve efficiency and get to market faster. Four industry experts discuss how marketers can get started with ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
