Lillian Vernon Corp. has bucked the industry-outsourcing trend and closed its satellite call center in Manila, Philippines.
On-demand loyalty and customer relationship solution Loyalty Lab Inc. has expanded its board of directors to include veteran direct marketer George Wiedemann, who was most ...
/> CAMBRIDGE, MA - The catalog industry's evolution over the past 20 years has forced marketers to give up much of the control over their businesses ...
Choosing the right household segmentation can help increase your return on investment by more than 37 percent.
Bricks-and-mortar stores can deliver an unparalleled customer experience, which is why so many multichannel merchants are looking to grow their retail business. However, the expense ...
Heart disease is still the No. 1 killer of men and women in the United States. The American Heart Association aims to change that through ...
Two excellent articles on last week's postal rate decision are worth reading. One is a front-page story in this print edition. Its author, deputy editor ...
Medio Systems Inc., a provider of mobile search and advertising services, recently launched performance-based Medio MobileNow Ad Network, selling pay-per-click ads for mobile phones.
A trip to e-commerce stores is becoming more like a trip to the mall with the growth of social networking shopping Web sites.
People talk about banks much more often than you'd expect - more than twice as much as any other financial services category. While most of ...
Hewlett-Packard has teamed up with Yahoo Sports to create an interactive Web site aimed at engaging college basketball fans in the March Madness excitement.
In celebration of International Earth Day 2007, novelty candy marketer Candy Dynamics is hosting its inaugural Toxic Takedown Challenge.
ARGI, a subscription and membership customer-management-services provider, has completed the acquisition of the reader services' division of MediaBrain, a provider of publisher lead generation services.
FedEx Corp. said third-quarter profits fell 2 percent for the first time in three years, as a slowing U.S. economy, lower fuel surcharges and winter ...
Pitney Bowes Inc. announced a new executive leadership structure to position the company for growth in a changing environment.
Volumes in direct mail are continuing to fall in Britain with more than 5 billion items sent in 2006 - a dip of 2.1 percent, ...
In publishing the need for new quality publishing files for prospecting is greater than ever. Finding lists to mail is really the challenge today. For ...
The first generation of e-commerce was not dependent on personalization, wish lists, or dynamic merchandising to convert browsers. Rather, retailers did what catalogers had done ...
The Chinese government slammed the direct response television industry in August 2006 when it banned a few categories of infomercials indefinitely. These include DRTV programs ...
The Governors of the U.S. Postal Service have approved the Postal Regulatory Commission's proposed 7.6 percent average rate increase. The PRC's recommendation was one of ...
Relevancy of communication is paramount in developing relationships with customers. Assume two customers buy the same product. Do you communicate to them in the same ...
Things in the search arena are looking good with moderate growth in inventory, traffic and ad spend. The industry has grown 20 percent to 30 ...
There are a couple of keys to pay-per-click search optimization: buying the right clicks at the right price and then maximizing the return on each ...
Before we've even reached agreement on what Web 2.0 actually means, many are already trying to define future generations of the Web. A Google search ...
One of the most critical steps to a campaign is optimization. Anybody can grab keywords and throw together a campaign. The thing that separates the ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
