March 2007 Issue of Direct Marketing News

March 2007 Issue of Direct Marketing News


Lillian Vernon closes Manila call center, focuses on Virginia Beach

Lillian Vernon Corp. has bucked the industry-outsourcing trend and closed its satellite call center in Manila, Philippines.

Former Rewards Network CEO George Wiedemann joins Loyalty Lab board

On-demand loyalty and customer relationship solution Loyalty Lab Inc. has expanded its board of directors to include veteran direct marketer George Wiedemann, who was most ...

Catalogers ceding control of business: NEMOA speaker

/> CAMBRIDGE, MA - The catalog industry's evolution over the past 20 years has forced marketers to give up much of the control over their businesses ...

Correct household segmentation boosts ROI: DM News/Experian webinar

Choosing the right household segmentation can help increase your return on investment by more than 37 percent.

North Face kiosk improves in-store inventory

Bricks-and-mortar stores can deliver an unparalleled customer experience, which is why so many multichannel merchants are looking to grow their retail business. However, the expense ...

American Heart Association educates across channels

Heart disease is still the No. 1 killer of men and women in the United States. The American Heart Association aims to change that through ...

Catalogers must tackle inevitable rate increase

Two excellent articles on last week's postal rate decision are worth reading. One is a front-page story in this print edition. Its author, deputy editor ...

Medio launches performance-based mobile ad network

Medio Systems Inc., a provider of mobile search and advertising services, recently launched performance-based Medio MobileNow Ad Network, selling pay-per-click ads for mobile phones.

Online shopping is something to talk about

A trip to e-commerce stores is becoming more like a trip to the mall with the growth of social networking shopping Web sites.

Banks get more buzz than other financial services

People talk about banks much more often than you'd expect - more than twice as much as any other financial services category. While most of ...

HP and Yahoo Sports rally March Madness fans

Hewlett-Packard has teamed up with Yahoo Sports to create an interactive Web site aimed at engaging college basketball fans in the March Madness excitement.

Toxic sweets are going green

In celebration of International Earth Day 2007, novelty candy marketer Candy Dynamics is hosting its inaugural Toxic Takedown Challenge.

ARGI acquires MediaBrain reader services' division

ARGI, a subscription and membership customer-management-services provider, has completed the acquisition of the reader services' division of MediaBrain, a provider of publisher lead generation services.

FedEx profits drop, company looks to China expansion

FedEx Corp. said third-quarter profits fell 2 percent for the first time in three years, as a slowing U.S. economy, lower fuel surcharges and winter ...

Pitney Bowes has new leaders, focus on postal reform

Pitney Bowes Inc. announced a new executive leadership structure to position the company for growth in a changing environment.

U.K. direct mail dips, despite sector growth

Volumes in direct mail are continuing to fall in Britain with more than 5 billion items sent in 2006 - a dip of 2.1 percent, ...

Prospecting publishers should look at modeling, co-ops

In publishing the need for new quality publishing files for prospecting is greater than ever. Finding lists to mail is really the challenge today. For ...

Copywriting for better online retail SEO

The first generation of e-commerce was not dependent on personalization, wish lists, or dynamic merchandising to convert browsers. Rather, retailers did what catalogers had done ...

Chinese DRTV needs new products

The Chinese government slammed the direct response television industry in August 2006 when it banned a few categories of infomercials indefinitely. These include DRTV programs ...

Rate increases may permanently damage mail industry

The Governors of the U.S. Postal Service have approved the Postal Regulatory Commission's proposed 7.6 percent average rate increase. The PRC's recommendation was one of ...

Leveraging 3rd-party data to improve communication relevancy

Relevancy of communication is paramount in developing relationships with customers. Assume two customers buy the same product. Do you communicate to them in the same ...

Deeper targeting and more competition on the search horizon

Things in the search arena are looking good with moderate growth in inventory, traffic and ad spend. The industry has grown 20 percent to 30 ...

Did-it's Kevin Lee talks search

There are a couple of keys to pay-per-click search optimization: buying the right clicks at the right price and then maximizing the return on each ...

Web 2.0's impact on search marketing

Before we've even reached agreement on what Web 2.0 actually means, many are already trying to define future generations of the Web. A Google search ...

Optimization needs historical data

One of the most critical steps to a campaign is optimization. Anybody can grab keywords and throw together a campaign. The thing that separates the ...

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