March 2008 30 11 Issue of Direct Marketing News

March 2008 30 11 Issue of Direct Marketing News

Duly Noted

USPS gets greener

The USPS has launched a pilot Mail Back program that allows customers to recycle small electronics and inkjet cartridges by mailing them free in envelopes ...

Alliance pushes alliance

Alliance Data Systems Corp. has released a statement alleging a breach of the May 17, 2007 merger agreement between Alliance Data and The Blackstone Group. ...

Yahoo stands proud

In an investor presentation detailing its three-year financial plan and strategic initiatives, Yahoo's board of directors unanimously determined that Microsoft's January 31 unsolicited acquisition proposal ...

Editorial

One size does not fit all for b-to-b campaigns

As this week's feature on AXA Equitable Life illus­trates, b-to-b marketing can be all the more powerful if market­ers remember that the business community they're ...

Op-Ed

Spam issues center on perception

Recently, Virginia's Supreme Court upheld the nation's first conviction of "felony spam." Virginia Attorney General Bob McDon­nell commented on the case, saying, "Spam not only ...

Tough times need not harm jobs

This is the third time I've had to cope with a period of economic malaise since Ibegan recruiting in direct market­ing back in the late ...

Gloves Off

How valuable is the open rate for e-mail?

Loren McDonald, VP of industry relations at Silverpop, and Morgan Stewart, director of research and strategy at ExactTarget, discuss the significance of open rates.

Main Feature

Not business as usual

Insurance heavyweight AXA Equitable already had a can't-miss mascot, but an integrated b-to-b campaign made targets take even more notice.

Vertical Feature

Sell through a slump

Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine.

The Work

Creative Solutions from Time Warner Cable, DAL Investment and MyFax

Time Warner Cable prospects warm to dimensional mailer; self-mailer test gets high scores for DAL Investment; and messy office contest cleans up for MyFax.

Nailed It

DMNews spends a few minutes with Kim Breslin, director of marketing communications, 1-800-FREE411

Kim Breslin discusses 1-800-FREE411's recent mobile campaign and future plans for the company.

Analysis

Google's AdWord changes may increase CPC

Citing the goal of improving users' online experience, Google announced earlier this month that it will soon start incorporating landing page load time as a ...

News Articles

ValueClick, FTC reach $2.9M settlement

Online advertiser ValueClick Inc. and its subsidiary Hi-Speed Media have agreed to pay a $2.9 million civil penalty to settle Federal Trade Commission charges that ...

ABC intends to simplify circ audits

The Audit Bureau of Circulations (ABC) board has given its initial approval to a set of rule changes for circulation audits of US newspapers. The ...

NY bill threatens online ads

Microsoft, Google and AOL are getting ready to meet with New York assembly­man Richard Brodsky, a Demo­crat from Westchester County, to discuss a privacy bill ...

Facing issues, BlueSky is said to have closed

Reports are circulat­ing that BlueSky Brands Inc., the parent company of catalogs Paragon Gifts, Bits and Pieces, Bits and Pieces UK, National Wildlife Direct and ...

Shoes.com steps up its site with consumer Q&As

Online footwear retailer Shoes.com, a subsidiary of Brown Shoe, is revamping its Web site as part of an ongoing initiative to enhance the cus­tomer experience ...

BOA retargets jewelry buyers

Bank of America, in partnership with Holsted Marketing Inc., is planning a 300,000-piece direct mail campaign for April 15 that began with inserts on its ...

New Briefs

Hallmark Flowers folds

Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its 7-year-old direct-to-consumer flowers and gifts business by the end of ...

BrandNew

'24' brand protection

Getting men to interact with its brand is no sweat for Unilever's Degree Men, with the launch last week of the "The Rookie: Day 3 ...

Optimized

Digital signage and ads are growing and improving

As consumer life gets more digi­tal everyday, so do the stores we shop in. Digital signage is making its way into the world and becoming ...

Technique

Learn the top rules of recruitment

When it comes to attracting DM managers and executives, demand exceeds supply. Four experts discuss how to make sure your company wins the war for ...

ToolBox

Product launches, reaching 25-40 year olds and launching new brands

Industry experts weigh in on how to launch a new brand, marketing to the 25-40 year old demographic, and conducting market research for product development.

Third Screen

Final Four info at heart of Yahoo, Jaguar campaign

Yahoo, along with carmaker Jaguar North America, is bringing consumers mobile content about men's college basketball. The mobile content offering, spon­sored by Jaguar, is available ...

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