The USPS has launched a pilot Mail Back program that allows customers to recycle small electronics and inkjet cartridges by mailing them free in envelopes ...
Alliance Data Systems Corp. has released a statement alleging a breach of the May 17, 2007 merger agreement between Alliance Data and The Blackstone Group. ...
In an investor presentation detailing its three-year financial plan and strategic initiatives, Yahoo's board of directors unanimously determined that Microsoft's January 31 unsolicited acquisition proposal ...
As this week's feature on AXA Equitable Life illustrates, b-to-b marketing can be all the more powerful if marketers remember that the business community they're ...
Recently, Virginia's Supreme Court upheld the nation's first conviction of "felony spam." Virginia Attorney General Bob McDonnell commented on the case, saying, "Spam not only ...
This is the third time I've had to cope with a period of economic malaise since Ibegan recruiting in direct marketing back in the late ...
Loren McDonald, VP of industry relations at Silverpop, and Morgan Stewart, director of research and strategy at ExactTarget, discuss the significance of open rates.
Insurance heavyweight AXA Equitable already had a can't-miss mascot, but an integrated b-to-b campaign made targets take even more notice.
Home sales are sliding, so marketers need to start spending their money wisely — which is where the right direct marketing strategies begin to shine.
Time Warner Cable prospects warm to dimensional mailer; self-mailer test gets high scores for DAL Investment; and messy office contest cleans up for MyFax.
Kim Breslin discusses 1-800-FREE411's recent mobile campaign and future plans for the company.
Citing the goal of improving users' online experience, Google announced earlier this month that it will soon start incorporating landing page load time as a ...
Online advertiser ValueClick Inc. and its subsidiary Hi-Speed Media have agreed to pay a $2.9 million civil penalty to settle Federal Trade Commission charges that ...
The Audit Bureau of Circulations (ABC) board has given its initial approval to a set of rule changes for circulation audits of US newspapers. The ...
Microsoft, Google and AOL are getting ready to meet with New York assemblyman Richard Brodsky, a Democrat from Westchester County, to discuss a privacy bill ...
Reports are circulating that BlueSky Brands Inc., the parent company of catalogs Paragon Gifts, Bits and Pieces, Bits and Pieces UK, National Wildlife Direct and ...
Online footwear retailer Shoes.com, a subsidiary of Brown Shoe, is revamping its Web site as part of an ongoing initiative to enhance the customer experience ...
Bank of America, in partnership with Holsted Marketing Inc., is planning a 300,000-piece direct mail campaign for April 15 that began with inserts on its ...
Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its 7-year-old direct-to-consumer flowers and gifts business by the end of ...
Getting men to interact with its brand is no sweat for Unilever's Degree Men, with the launch last week of the "The Rookie: Day 3 ...
As consumer life gets more digital everyday, so do the stores we shop in. Digital signage is making its way into the world and becoming ...
When it comes to attracting DM managers and executives, demand exceeds supply. Four experts discuss how to make sure your company wins the war for ...
Industry experts weigh in on how to launch a new brand, marketing to the 25-40 year old demographic, and conducting market research for product development.
Yahoo, along with carmaker Jaguar North America, is bringing consumers mobile content about men's college basketball. The mobile content offering, sponsored by Jaguar, is available ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
