In its effort to protect consumers from spyware, Congress may yet again add another clamp on business.
After encountering difficulties finding a circulation manager and a marketer who could integrate its online and offline strategies, Road Runner Sports made the decision last ...
Using dimensional mailers is one way to boost response rates. Another is by personalizing messages through the use of variable-data printing. However, combining the two ...
The Audit Bureau of Circulations has given preliminary approval to incorporate data in ABC magazine and newspaper reports to enhance multimedia reporting.
Latinos comprise 14 percent of the U.S. adult population and about half of this group (56 percent) goes online.
PM Digital's New York office has been selected as the exclusive provider of search engine and data feed marketing services for general merchandise cataloger and ...
The heat is on for the League of Conservation Voters as its global warming campaign launches with a petition requiring 100,000 signatures.
NEW YORK - Direct marketers should abide by Direct Marketing Association guidelines to avoid regulation that could affect business, said the new chairman Marcus Wilhelm.
Although it's been around a long time, the concept of social consciousness has never been hotter. From Madonna to Angelina to Oprah, doing for others ...
Luis Rivera was recently named interim CEO of J.L. Halsey, replacing David Burt. Previously, Mr. Rivera was chief operating officer at J.L. Halsey. DM News' ...
Here's Johnny - the DRTV campaign, that is. Cmedia, a division of direct response television agency Respond2 Communications, is expanding its audience for a new ...
The Interactive Advertising Bureau and PricewaterhouseCoopers estimate that Internet advertising revenues for 2006 reached $16.8 billion, a 34 percent increase over the previous record of ...
Applebee's International Inc. opened a creative review of its brand advertising account in a move that left current agency of record Draftfcb Chicago unwilling to ...
Media giant Nielsen Co.'s Nielsen Business Media and ad agency JWT partnered to debut JWT NewsWatch, a customized information portal for the shop's employees.
RTC Relationship Marketing is looking to hire 60 advertising and marketing executives to staff its Washington office to help the shop manage its growth.
There is a troubling reality within marketing. Too many companies fail to understand the strategic significance of privacy. In spite of a growing body of ...
The components needed to tailor treatments to individual customers have been understood for years. Touchpoint systems send interaction data to a central customer profile and ...
My mother used to say don't run with the wrong crowd, or you'll get a bad reputation. Good advice for anyone. Guilt by association applies ...
The Direct Marketing Association renamed the Council for Responsible E-Mail the E-Mail Marketing Council. The DMA's renamed council aims to aid marketers with a lineup ...
Integrating online and offline data and interaction management technologies are just two of the trends that database marketers will be employing in the year ahead.
Boscov's Department Store LLC, the country's largest family-owned department store chain, has chosen the new Harte-Hanks Allink Enhanced as its retail database marketing solution to ...
Kevin Lee, founder and executive chairman at Did-it, New York, said that Mr. Wise's vision and priorities for the company and those of the founders ...
POTOMAC, MD - The chairman of the Postal Regulatory Commission is asking mailers for their input as it begins developing and implementing a modern system ...
Viacom Inc. filed suit against YouTube and its corporate parent Google Inc. on March 13 for alleged copyright infringement, seeking more than $1 billion in ...
Bob Stone's passing rekindles some pleasant memories. When I started teaching direct marketing at Northwestern University's School of Continuing Studies in 1995, I used his ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
