March 2007 Issue of Direct Marketing News

March 2007 Issue of Direct Marketing News


Balance consumer's interest with marketer's for SPY ACT

In its effort to protect consumers from spyware, Congress may yet again add another clamp on business.

Road Runner aims for better fitting DM strategy

After encountering difficulties finding a circulation manager and a marketer who could integrate its online and offline strategies, Road Runner Sports made the decision last ...

Dimensional, personalized mail packs a one-two punch

Using dimensional mailers is one way to boost response rates. Another is by personalizing messages through the use of variable-data printing. However, combining the two ...

ABC looks to better multimedia reports

The Audit Bureau of Circulations has given preliminary approval to incorporate data in ABC magazine and newspaper reports to enhance multimedia reporting.

32 percent of Spanish-dominant Latinos go online: Pew

Latinos comprise 14 percent of the U.S. adult population and about half of this group (56 percent) goes online.

PM Digital books Lillian Vernon as search client

PM Digital's New York office has been selected as the exclusive provider of search engine and data feed marketing services for general merchandise cataloger and ...

Fight against global warming gets direct

The heat is on for the League of Conservation Voters as its global warming campaign launches with a petition requiring 100,000 signatures.

Comply or face regulation, says DMA chairman Wilhelm

NEW YORK - Direct marketers should abide by Direct Marketing Association guidelines to avoid regulation that could affect business, said the new chairman Marcus Wilhelm.

Affluent buyers respond to feel-good causes

Although it's been around a long time, the concept of social consciousness has never been hotter. From Madonna to Angelina to Oprah, doing for others ...

J.L. Halsey to focus on multichannel

Luis Rivera was recently named interim CEO of J.L. Halsey, replacing David Burt. Previously, Mr. Rivera was chief operating officer at J.L. Halsey.  DM News' ...

Johnny Carson sees success on air again

Here's Johnny - the DRTV campaign, that is. Cmedia, a division of direct response television agency Respond2 Communications, is expanding its audience for a new ...

$16.8B spent on Net advertising in '06: IAB

The Interactive Advertising Bureau and PricewaterhouseCoopers estimate that Internet advertising revenues for 2006 reached $16.8 billion, a 34 percent increase over the previous record of ...

Draftfcb Chicago won't defend Applebee's account

Applebee's International Inc. opened a creative review of its brand advertising account in a move that left current agency of record Draftfcb Chicago unwilling to ...

Nielsen launches news portal for JWT

Media giant Nielsen Co.'s Nielsen Business Media and ad agency JWT partnered to debut JWT NewsWatch, a customized information portal for the shop's employees.

RTCRM seeks to fill 60 positions

RTC Relationship Marketing is looking to hire 60 advertising and marketing executives to staff its Washington office to help the shop manage its growth.

Use privacy to build customer trust, loyalty

There is a troubling reality within marketing. Too many companies fail to understand the strategic significance of privacy. In spite of a growing body of ...

Kefta's dynamic targeting tailors visitor's site

The components needed to tailor treatments to individual customers have been understood for years. Touchpoint systems send interaction data to a central customer profile and ...

Fraud is an ongoing threat to teleservices industry

My mother used to say don't run with the wrong crowd, or you'll get a bad reputation. Good advice for anyone. Guilt by association applies ...

DMA EMC gets new name, new focus

The Direct Marketing Association renamed the Council for Responsible E-Mail the E-Mail Marketing Council. The DMA's renamed council aims to aid marketers with a lineup ...

Channel integration, interaction software key trends in '07

Integrating online and offline data and interaction management technologies are just two of the trends that database marketers will be employing in the year ahead.

Boscov's picks Harte-Hanks Allink Enhanced

Boscov's Department Store LLC, the country's largest family-owned department store chain, has chosen the new Harte-Hanks Allink Enhanced as its retail database marketing solution to ...

Wise leaves Did-it for Right Media Remix

Kevin Lee, founder and executive chairman at Did-it, New York, said that Mr. Wise's vision and priorities for the company and those of the founders ...

PRC seeks mailer input on postal reform

POTOMAC, MD - The chairman of the Postal Regulatory Commission is asking mailers for their input as it begins developing and implementing a modern system ...

YouTube slammed with $1B Viacom suit after netting NBA, BBC deals

Viacom Inc. filed suit against YouTube and its corporate parent Google Inc. on March 13 for alleged copyright infringement, seeking more than $1 billion in ...

Bob Stone: A teacher's teacher

Bob Stone's passing rekindles some pleasant memories. When I started teaching direct marketing at Northwestern University's School of Continuing Studies in 1995, I used his ...

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