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Issue Archive
> March 17, 2008 Issue of DMNews
March 17, 2008 30 11 Issue of DMNews
People News
How do I improve the quality of the applicants I am getting for my technology-related positions?
The key to enticing these individuals is to post your positions on a network that offers enhanced privacy, as these candidates are typically concerned about ...
Main Feature
Local search blossoms
Businesses of all sizes and in all locations are benefitting from geographically targeted search advertising campaigns.
Direct Choice
Adotas newsletter has staying power thanks to concise synopses
I've been in Internet marketing for a dozen years now, so I can't tell you how I originally came across this newsletter from Adotas, but ...
Analysis
Digital efforts challenge in latest recall
Last month, the US Department of Agriculture recalled more than 143 million pounds of beef from slaughter plant Hallmark/Westland Meat Co. The Food Safety and ...
News Articles
Vegas.com bets on its experts
Vegas.com, Sin City's trip-planning Web site destination, is set to launch a new multichannel campaign this week called "The Vegas Experts." The campaign aims to ...
Cellular South goes interactive
Cellular South is overhauling its Ridgeland, MS, bricks-and-mortar store with an emphasis on digital. This is the latest move by the wireless and data services ...
EBay affiliates to be managed in-house
Online auction company eBay has announced plans to launch a new affiliate program, titled The eBay Partner Network, on April 1. This network will replace ...
BrandNew
Letters key HBO promo
In an effort to celebrate mail, the US Postal Service has joined with HBO to spotlight founding father and prolific letter-writer John Adams. The "Power ...
Duly Noted
Yahoo board rules
Yahoo Inc. amended its company's bylaws last week, extending the deadline for nominations to Yahoo's board of directors from March 14 to 10 days following ...
Nailed It
DMNews spends a few minutes with Mark Garms, SVP, dealer operations and strategy at Autobytel Inc.
Mark Garms discusses Autobytel's Rapid Response tool, which allows auto dealers to respond more quickly to leads.
Editorial
DMNews plans Agency Business Report for industry perspective
I've had several interesting conversations over the past couple of weeks pondering a tricky subject: What is the definition of a DM agency? It used ...
Op-Ed
Segmentation, modeling different
A baseball player would not leave for the game without a glove and bat, just as a sculptor is not expected to choose between a ...
Target smart to snare green buyers
Being "green" is all the buzz today. It's what consumers want, right? Unfortunately for marketers, what consumers say compared to what they do can often ...
Spotlight
Spotlight conversation with Jacquie Corbelli, CEO of Brightline
Brightline CEO Jacquie Corbelli discusses the future of digital TV advertising.
Gloves Off
Should 'green' be part of a campaign?
Peggy Atkins, president of Imagine Works LLC and Kelly Hlavinka, managing partner at Colloquy, discuss the role of green in DM campaigns.
Technique
Tips on targeting with transpromo
Adding promotional content to transactional documents such as statements is all the rage, say experts. We asked four industry pros for their insights and advice ...
ToolBox
Using live events to reach b-to-b audiences, podcasts and publishing e-zines
Industry experts discuss ways to reach b-to-b audiences through speaking engagements; promoting podcasts; and the benefits of publishing an e-zine.
Third Screen
Goal of Labatt's mobile campaign: Reach NHL fans
Labatt Breweries has teamed up with mobile services firm Exponentia for a new interactive marketing campaign that calls on NHL fans. The campaign, called Bud ...
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