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March 17, 2008 30 11 Issue of Direct Marketing News

Duly Noted

Yahoo board rules

Yahoo Inc. amended its company's bylaws last week, extending the deadline for nominations to Yahoo's board of directors from March 14 to 10 days following ...

Spotlight

Spotlight conversation with Jacquie Corbelli, CEO of Brightline

Brightline CEO Jacquie Corbelli discusses the future of digital TV advertising.

Editorial

DMNews plans Agency Business Report for industry perspective

I've had several interesting conversations over the past couple of weeks pondering a tricky subject: What is the definition of a DM agency? It used ...

Op-Ed

Segmentation, modeling different

A baseball player would not leave for the game without a glove and bat, just as a sculptor is not expected to choose between a ...

Target smart to snare green buyers

Being "green" is all the buzz today. It's what consumers want, right? Unfortunately for marketers, what consumers say compared to what they do can often ...

Gloves Off

Should 'green' be part of a campaign?

Peggy Atkins, president of Imagine Works LLC and Kelly Hlavinka, managing partner at Colloquy, discuss the role of green in DM campaigns.

Main Feature

Local search blossoms

Businesses of all sizes and in all locations are benefitting from geographically targeted search advertising campaigns.

Nailed It

DMNews spends a few minutes with Mark Garms, SVP, dealer operations and strategy at Autobytel Inc.

Mark Garms discusses Autobytel's Rapid Response tool, which allows auto dealers to respond more quickly to leads.

People News

How do I improve the quality of the applicants I am getting for my technology-related positions?

The key to enticing these individuals is to post your positions on a network that offers enhanced privacy, as these candidates are typically concerned about ...

Direct Choice

Adotas newsletter has staying power thanks to concise synopses

I've been in Internet marketing for a dozen years now, so I can't tell you how I originally came across this newsletter from Adotas, but ...

Analysis

Digital efforts challenge in latest recall

Last month, the US Department of Agriculture recalled more than 143 million pounds of beef from slaughter plant Hallmark/Westland Meat Co. The Food Safety and ...

News Articles

Vegas.com bets on its experts

Vegas.com, Sin City's trip-planning Web site destination, is set to launch a new multichannel campaign this week called "The Vegas Experts." The campaign aims to ...

Cellular South goes interactive

Cellular South is overhauling its Ridgeland, MS, bricks-and-mortar store with an emphasis on digital. This is the latest move by the wireless and data services ...

EBay affiliates to be managed in-house

Online auction company eBay has announced plans to launch a new affiliate program, titled The eBay Partner Network, on April 1. This network will replace ...

BrandNew

Letters key HBO promo

In an effort to celebrate mail, the US Postal Service has joined with HBO to spotlight founding father and prolific letter-writer John Adams. The "Power ...

Technique

Tips on targeting with transpromo

Adding promotional content to transactional documents such as statements is all the rage, say experts. We asked four industry pros for their insights and advice ...

ToolBox

Using live events to reach b-to-b audiences, podcasts and publishing e-zines

Industry experts discuss ways to reach b-to-b audiences through speaking engagements; promoting podcasts; and the benefits of publishing an e-zine.

Third Screen

Goal of Labatt's mobile campaign: Reach NHL fans

Labatt Breweries has teamed up with mobile services firm Exponentia for a new interactive marketing campaign that calls on NHL fans. The campaign, called Bud ...