March 2009 31 11 Issue of Direct Marketing News

March 2009 31 11 Issue of Direct Marketing News

Spotlight

DM searches for peak performance

Digitas' Solomons says that every dollar must go farther in an economic downturn

Editorial

Compromise, communication keys to loyalty

Do you have one of those friends that gets extremely specific when ordering at a restaurant? It's that person that has no qualms with requesting ...

Op-Ed

Believe the hype around digital OOH

Digital video out-of-home (OOH) advertising is one of the fastest growing sectors of advertising in the US. It grew more than 20% in 2008.

Gloves Off

What's best for measuring cross-channel?

In today's economy, marketers must fully understand how every media channel that is used contributes to every sale. Our experts debate the most ideal focus ...

Main Feature

Triggers are in fashion

Targeting multichannel customers requires an in-depth data view - how one retailer found the right route

Vertical Feature

A marketer's lesson plan

Targeting teachers can be difficult, because they are rarely at their desks. Here are some of the methods that work best for marketers

Nailed It

DMNews talks with Justin Olsen, head of e-commerce, Burton Snowboards

Justin Olson, head of e-com­merce at Burton Snowboards, discusses how personalized product recommendations boosted holiday sales

Direct Choice

Zappos' Facebook partnership shows marketers how social media is done

Only a select group of marketers have mastered social media. Zappos.com effec­tively uses it to drive user interactions and sales. The Web-based retailer is very ...

Analysis

Marketers look closer at black consumers and find segmentation opportunities within

President Obama is making his mark with large spending bills and a unique approach to leadership, but he's also creating subtler effects in the world ...

News Articles

Sears buys social search engine Delver.com

Sears Holdings has acquired Israel-based social search engine company Delver.com. Sears' newly formed subsidiary, SHC Israel Ltd., acquired the Delver.com assets and established a new ...

Travel and Leisure Golf closes after ad sales shank in hard economy

American Express Publishing's Travel and Leisure Golf has ceased operations. The March/April 2009 issue, on newsstands now, will be the bimonthly's last.

Transparency key to Google's new BT offering

As privacy groups continue to seek behavioral targeting regula­tions, Google has introduced its own version of behavioral targeting advertising that serves ads based on consumers' ...

Transcontinental reports Q1 loss

Commercial printer Transcontinental reported consolidated totaled $604.1 mil­lion in the first quarter ended January 31, compared to $596 million during the same quarter in 2008. ...

Microsoft CRM adds data allies

Microsoft Dynamics CRM has partnered with ZoomInfo and Hoover's databases and offered up some client incentives last week in a major push for increased adoption ...

Dockers shakes out branded iPhone app

Dockers San Francisco is shaking things up with a new mobile ad on iPhones that is getting people dancing. The ad, deemed "Shakedown 2 Get ...

Longer queries on the rise as searchers become savvier

Longer search queries are increasing year-over-year as searchers become more savvy, according to a new report from Hitwise. While the majority of searches are one-, ...

Domino's plans aggressive mobile coupons

Fast food chain Domino's Pizza is taking on competitors Papa John's and Pizza Hut and adding mobile coupons to its mobile ordering service. Through a ...

March marketing madness for colleges and universities

With the onset of the NCAA college basketball tournament, dubbed "March Madness," many colleges and universities are using their teams' successes as part of their ...

Facebook beats Google in steering niche traffic

Brands have long known that social networks can be a driver of traffic for their sites, but new stats from Hitwise say for some Web ...

Media turn to CRM to cut losses

Beleaguered by declining reader­ships and the exodus of advertis­ers, media companies have begun furiously experimenting with new strategies they hope will help them retain their ...

Optimized

E-commerce growth spurred by innovations in social media and synergy

If you thought the days of sponsor men­tions were in the past, guess again. Advertis­ers, such as Warner Brothers and Janome, have found that custom ...

Technique

It's easy being green - with the right tactics

Reducing your company's negative environmental impact can be cost-effective and efficient if you choose the best strategies. Four industry experts discuss the top ways to ...

Third Screen

American Idol app gives smartphone users exclusivity

American Idol is an early adopter in the mobile space. The show has been working with AT&T for years to let viewers text in to ...

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