Digitas' Solomons says that every dollar must go farther in an economic downturn
Do you have one of those friends that gets extremely specific when ordering at a restaurant? It's that person that has no qualms with requesting ...
Digital video out-of-home (OOH) advertising is one of the fastest growing sectors of advertising in the US. It grew more than 20% in 2008.
In today's economy, marketers must fully understand how every media channel that is used contributes to every sale. Our experts debate the most ideal focus ...
Targeting multichannel customers requires an in-depth data view - how one retailer found the right route
Targeting teachers can be difficult, because they are rarely at their desks. Here are some of the methods that work best for marketers
Justin Olson, head of e-commerce at Burton Snowboards, discusses how personalized product recommendations boosted holiday sales
Only a select group of marketers have mastered social media. Zappos.com effectively uses it to drive user interactions and sales. The Web-based retailer is very ...
President Obama is making his mark with large spending bills and a unique approach to leadership, but he's also creating subtler effects in the world ...
Sears Holdings has acquired Israel-based social search engine company Delver.com. Sears' newly formed subsidiary, SHC Israel Ltd., acquired the Delver.com assets and established a new ...
American Express Publishing's Travel and Leisure Golf has ceased operations. The March/April 2009 issue, on newsstands now, will be the bimonthly's last.
As privacy groups continue to seek behavioral targeting regulations, Google has introduced its own version of behavioral targeting advertising that serves ads based on consumers' ...
Commercial printer Transcontinental reported consolidated totaled $604.1 million in the first quarter ended January 31, compared to $596 million during the same quarter in 2008. ...
Microsoft Dynamics CRM has partnered with ZoomInfo and Hoover's databases and offered up some client incentives last week in a major push for increased adoption ...
Dockers San Francisco is shaking things up with a new mobile ad on iPhones that is getting people dancing. The ad, deemed "Shakedown 2 Get ...
Longer search queries are increasing year-over-year as searchers become more savvy, according to a new report from Hitwise. While the majority of searches are one-, ...
Fast food chain Domino's Pizza is taking on competitors Papa John's and Pizza Hut and adding mobile coupons to its mobile ordering service. Through a ...
With the onset of the NCAA college basketball tournament, dubbed "March Madness," many colleges and universities are using their teams' successes as part of their ...
Brands have long known that social networks can be a driver of traffic for their sites, but new stats from Hitwise say for some Web ...
Beleaguered by declining readerships and the exodus of advertisers, media companies have begun furiously experimenting with new strategies they hope will help them retain their ...
If you thought the days of sponsor mentions were in the past, guess again. Advertisers, such as Warner Brothers and Janome, have found that custom ...
Reducing your company's negative environmental impact can be cost-effective and efficient if you choose the best strategies. Four industry experts discuss the top ways to ...
American Idol is an early adopter in the mobile space. The show has been working with AT&T for years to let viewers text in to ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
