Brink's Home Security Inc., a provider of monitored alarm systems for homes and offices, tapped ID Media to handle direct response media services.
NEW YORK -- A direct mail campaign from Belgian agency I DO for human resources managers to buy a pensions brochure won the top Caples Maxwell ...
The Postal Regulatory Commission's proposed rate increase for flats mail and catalogs - anywhere from 20 to 40 percent - is flat out disastrous for ...
Veteran confectioner See's Candies has sweetened the e-mail inbox by promoting its confection version of the St. Patrick's Day potato.
The catalog mailing community is still hoping for action by the U.S. Postal Service board of governors after it launched a letter-writing campaign last week ...
Actress Suzanne Somers has used her celebrity to debut a direct-sell online company called Suzanne. Consumers can buy the star's line of products or start their own ...
NEW YORK - The atmosphere at the Direct Marketing Association's Insert Media Day at the McGraw-Hill conference center March 6 was positive, with many traditional ...
/> The U.S. Small Business Administration and the U.S. Postal Service unveiled a new Internet tool for small business owners.
Do-not-mail bill activity is not slowing as one bill has been withdrawn and two new ones have been introduced in Vermont and Arkansas. Maryland State Senator ...
/> In 2006, credit card and insurance acquisition mail volumes showed substantial growth over 2005 numbers, according to a report released by Mintel Comperemedia.
Nordstrom Inc. March 7 adopted more environmentally aware practices into its catalog program. The decision comes after similar moves by Williams-Sonoma, Hewlett-Packard and Limited Brands. Catalogers ...
In a report to Congress released at the end of last month, the Federal Trade Commission said the Children's Online Privacy Protection Act and its ...
It is increasingly difficult for search marketers to manage rapidly increasing amounts of data due to growing campaign size and searcher volume. To avoid such challenges, ...
A lack of standards exists around industry metrics, bounce data, definitions and bounce management practices, according to a new study by the Email Experience Council. The State ...
Specialty music retailer Other Music is adding MP3 downloads to its e-commerce site this month in a move to give independent music fans a more curated ...
Urban car shop West Coast Customs, former star of MTV's Pimp My Ride reality series, pre-pay mobile phone network Boost Mobile and mobile marketing platform ...
New research from SearchIgnite and RBC Capital Markets found that since the launch of Yahoo's ad system Panama more than a month ago, big brand ...
I remember the good old days - the 1980s. Newspaper circulations were on the rise and magazines supplemented what we read in the daily papers. I was ...
Why are so many direct marketing companies performing at half potential? And why are only a handful performing at or above their potential? What makes ...
E-mail's dirty little secret is out: Marketers can't always trust their results. That's the inescapable conclusion looking at mailer and e-mail service provider survey results ...
You spent weeks writing it. You had your designer pull out all the stops. You showed it around and everyone just loved it. But when ...
Previously in DM News, I wrote about a familiar scenario of steadily declining online lead quality and the five easy steps you could immediately take ...
Click fraud is the act of clicking on an ad with the intention of falsely inflating a publisher's revenue or artificially depleting the budget of ...
After cataloger and online retailer Lillian Vernon's call center went under the microscope last year, several upsell offers were eliminated and the average script time ...
Most marketers understand that consumers typically respond well when they receive the kind of personalized communication that is produced using variable data printing. However, when XMPie Inc. ...
align="left A child's traditional piggy bank has taken the form of a money box, where instead of saving up for the ice cream man, children are ...
/> The Electronic Retailing Association, a lobby for television and online retailers, has donated more than $450,000 in marketing services to the Wheelchair Foundation to date.
Most companies know what a single view of the customer is and its value in a multichannel retail operation. When running a multichannel retail operation, ...
In this new era of marketing, emerging channels and performance measurement pressures, multiple vendor management can be challenging, requiring intense coordination in creative formats and ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
