March 2007 Issue of Direct Marketing News

March 2007 Issue of Direct Marketing News

Miscellaneous

ID Media locks in Brink's account

Brink's Home Security Inc., a provider of monitored alarm systems for homes and offices, tapped ID Media to handle direct response media services.

Belgian agency I DO wins top Caples award

NEW YORK -- A direct mail campaign from Belgian agency I DO for human resources managers to buy a pensions brochure won the top Caples Maxwell ...

Reject the PRC's recommended postage hike

The Postal Regulatory Commission's proposed rate increase for flats mail and catalogs - anywhere from 20 to 40 percent - is flat out disastrous for ...

Candy maker sees sweet returns from holiday e-mails

Veteran confectioner See's Candies has sweetened the e-mail inbox by promoting its confection version of the St. Patrick's Day potato.

Catalogers decry rate case hike with letter-writing campaign

The catalog mailing community is still hoping for action by the U.S.  Postal Service board of governors after it launched a letter-writing  campaign last week ...

Online retail opens doors for 'Three's Company' star

Actress Suzanne Somers has used her celebrity to debut a direct-sell online company called Suzanne. Consumers can buy the star's line of products or start their own ...

Amazon, Vonage affirm insert media's growth

NEW YORK - The atmosphere at the Direct Marketing Association's  Insert Media Day at the McGraw-Hill conference center March 6 was  positive, with many traditional ...

USPS teams up with SBA

/> The U.S. Small Business Administration and the U.S. Postal Service unveiled a new Internet tool for small business owners.

MD withdraws do-not-mail bill; VT, AR introduce bills

Do-not-mail bill activity is not slowing as one bill has been  withdrawn and two new ones have been introduced in Vermont and Arkansas. Maryland State Senator ...

Credit card mail increases 6 percent: Mintel study

/> In 2006, credit card and insurance acquisition mail volumes showed substantial growth over 2005 numbers, according to a report released by Mintel Comperemedia.

Nordstrom catalogs to use recycled paper

Nordstrom Inc. March 7 adopted more environmentally aware practices  into its catalog program. The decision comes after similar moves by  Williams-Sonoma, Hewlett-Packard and Limited Brands. Catalogers ...

FTC finds COPPA effective during first 5 years

In a report to Congress released at the end of last month, the  Federal Trade Commission said the Children's Online Privacy  Protection Act and its ...

Increased searcher traffic will push segmented measurement

It is increasingly difficult for search marketers to manage rapidly  increasing amounts of data due to growing campaign size and searcher  volume. To avoid such challenges, ...

Industry lacks e-mail metrics standards: EEC

A lack of standards exists around industry metrics, bounce data,  definitions and bounce management practices, according to a new study  by the Email Experience Council. The State ...

Other Music adds MP3 downloads to its site

Specialty music retailer Other Music is adding MP3 downloads to its e-commerce site this month in a move to give independent music fans a more curated ...

AirG drives youths to mobile for free ride

Urban car shop West Coast Customs, former star of MTV's Pimp My  Ride reality series, pre-pay mobile phone network Boost Mobile and  mobile marketing platform ...

Yahoo's Panama good for big brand marketers: study

New research from SearchIgnite and RBC Capital Markets found that  since the launch of Yahoo's ad system Panama more than a month ago,  big brand ...

L.A. Times should target information indulgers

I remember the good old days - the 1980s. Newspaper circulations were on the rise and magazines supplemented what we read in the daily papers. I was ...

Ordinary, extraordinary? 10 differences

Why are so many direct marketing companies performing at half  potential? And why are only a handful performing at or above their  potential? What makes ...

Road to e-mail hell paved with good intentions

E-mail's dirty little secret is out: Marketers can't always trust  their results.  That's the inescapable conclusion looking at mailer  and e-mail service provider survey results ...

What to do when your direct mail bombs

You spent weeks writing it. You had your designer pull out all the stops. You showed it around and everyone just loved it. But when ...

Revamp your online lead generation - fast

Previously in DM News, I wrote about a familiar scenario of steadily  declining online lead quality and the five easy steps you could  immediately take ...

A look at the click fraud problem

Click fraud is the act of clicking on an ad with the intention of  falsely inflating a publisher's revenue or artificially depleting the  budget of ...

Cutting third-party call center offers helps Lillian Vernon

After cataloger and online retailer Lillian Vernon's call center went  under the microscope last year, several upsell offers were eliminated  and the average script time ...

XMPie personalizes show campaign

Most marketers understand that consumers typically respond well when they receive the kind of personalized communication that is produced using variable data printing. However, when XMPie Inc. ...

Moonjar's money boxes reach and teach families

align="left A child's traditional piggy bank has taken the form of a money box, where instead of saving up for the ice cream man, children are ...

ERA reaffirms support for Wheelchair Foundation

/> The Electronic Retailing Association, a lobby for television and online retailers, has donated more than $450,000 in marketing services to the Wheelchair Foundation to date.

Single view of the customer

Most companies know what a single view of the customer is and its  value in a multichannel retail operation. When running a multichannel  retail operation, ...

Managing service provider ties

In this new era of marketing, emerging channels and performance  measurement pressures, multiple vendor management can be challenging,  requiring intense coordination in creative formats and ...

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