I recently received a US Postal Service direct mailer on variable data printing (VDP). It's a nice piece. It had my name all over it, ...
In the past 20 years as a practicing direct marketer working in the insurance sales lead-generation arena for insurance companies, Ihave found that they make ...
Pat Corpora, President of Corpora Consulting, and Bart Surrick, VP of account management at Alliant Cooperative DataSolutions discuss the future of continuity programs.
More companies are gathering and analyzing survey data to keep consumers happy and loyal.
Credit card, bank and other financial services companies face a shrinking prospect pool, so they must find the right ways to connect with their targets.
E.L.F. Cosmetics' Valentine's Day e-mail reaches guys via their girlfriends; Geo-targeting works for J.G. Wentworth; and New members pour in for Beverage Solutions Inc.
Effective search engine marketing requires that you blend marketing skills with equal parts linguistics and statistics. The ideal candidate will be someone that can get ...
Last week, in its January 2008 QSearch paid click report, ComScore reported flat annual growth in paid clicks for Google in 2007 and an 8% ...
Sears tries to hit on several popular topics in a spring marketing campaign built around makeovers for the individual and the home, green tips and ...
In order to better assist customers searching for its products, Patagonia has hired Where 2 Get It to implement location-based search technologies on its Web ...
Genesco Inc, The Finish Line Inc. and UBS have entered into a definitive agreement for the termination of a proposed merger between the two merchants. ...
Yahoo is continuing to release new products, even as Microsoft looms in the background. Yahoo has released Yahoo Go 3.0 and Yahoo OnePlace, a mobile ...
Repositionable notes — colloquially known as sticky notes — may soon become a permanent US Postal Service offering, if approved by the Postal Regulatory Commission. ...
Integrated media company Ziff Davis Media Inc. has filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the Southern District of New ...
At Last Thursday's 30th annual John Caples International Awards, held in New York, 103 creative awards were given out to entrants from 21 countries, all ...
One of the retail community's shining examples of customer service - Neiman Marcus - is facing the possibility of having 192,000 customers' credit card accounts ...
In an effort to focus more on individual donors, nonprofit giant United Way of America has rolled out its first nationwide CRM platform, and has ...
As rich media files, such as online videos, podcasts and widgets, become more common online, the next challenge is finding the best way to optimize ...
Inserts in newspapers offer a flexible, affordable and creative advertising solution to many marketers. Four experts discuss a variety of ways that you can utilize ...
Industry experts discuss best practices for delivering audio and video content online, the effect of technology on customer loyalty, and improving one-on-one communication with clients.
Playboy Mobile has a debuted a new mobile marketing campaign, as part of its 2008 strategy for extending the Playboy brand to a broader audience ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
