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March 10, 2008 30 10 Issue of Direct Marketing News

Op-Ed

Luring customers with content

I recently received a US Postal Service direct mailer on variable data printing (VDP). It's a nice piece. It had my name all over it, ...

Avoid the five deadly lead-generation mistakes

In the past 20 years as a practicing direct marketer working in the insurance sales lead-generation arena for insurance companies, Ihave found that they make ...

Main Feature

Satisfied customers

More companies are gathering and analyzing survey data to keep consumers happy and loyal.

Vertical Feature

Credible campaigns

Credit card, bank and other financial services companies face a shrinking prospect pool, so they must find the right ways to connect with their targets.

The Work

Creative solutions from E.L.F. Cosmetics, J.G. Wentworth and Beverage Solutions Inc.

E.L.F. Cosmetics' Valentine's Day e-mail reaches guys via their girlfriends; Geo-targeting works for J.G. Wentworth; and New members pour in for Beverage Solutions Inc.

People News

With few candidates that have pure search experience, what skills should employers look for in potential hires?

Effective search engine marketing requires that you blend marketing skills with equal parts linguistics and statistics. The ideal candidate will be someone that can get ...

Analysis

The impact of the economy on search

Last week, in its January 2008 QSearch paid click report, ComScore reported flat annual growth in paid clicks for Google in 2007 and an 8% ...

News Articles

Sears promotes change with ReImagine You spots

Sears tries to hit on several popular topics in a spring marketing campaign built around makeovers for the individual and the home, green tips and ...

Patagonia boosts its search

In order to better assist customers searching for its products, Patagonia has hired Where 2 Get It to implement location-based search technologies on its Web ...

Genesco, Finish Line agree to terminate merger

Genesco Inc, The Finish Line Inc. and UBS have entered into a definitive agreement for the termination of a proposed merger between the two merchants. ...

Yahoo and Microsoft battle for mobile market

Yahoo is continuing to release new products, even as Microsoft looms in the background. Yahoo has released Yahoo Go 3.0 and Yahoo OnePlace, a mobile ...

Repositionable notes might stick for good at USPS

Repositionable notes — colloquially known as sticky notes — may soon become a permanent US Postal Service offering, if approved by the Postal Regulatory Commission. ...

Ziff Davis Media files Chap. 11

Integrated media company Ziff Davis Media Inc. has filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the Southern District of New ...

Germany's Tribal DDB wins Best in Show at 2008 Caples Awards

At Last Thursday's 30th annual John Caples International Awards, held in New York, 103 creative awards were given out to entrants from 21 countries, all ...

Neiman Marcus, HSBC face off over credit card business

One of the retail community's shining examples of customer service - Neiman Marcus - is facing the possibility of having 192,000 customers' credit card accounts ...

United Way invests in CRM

In an effort to focus more on individual donors, nonprofit giant United Way of America has rolled out its first nationwide CRM platform, and has ...

Optimized

Technology to make rich media more SEO-friendly

As rich media files, such as online videos, podcasts and widgets, become more common online, the next challenge is finding the best way to optimize ...

Technique

The scoop on newspaper inserts

Inserts in newspapers offer a flexible, affordable and creative advertising solution to many marketers. Four experts discuss a variety of ways that you can utilize ...

ToolBox

Using digital content, improving one-to-one outreach and technology's effect on customer loyalty

Industry experts discuss best practices for delivering audio and video content online, the effect of technology on customer loyalty, and improving one-on-one communication with clients.