When I received my stimulus check last year, I — like most people — split it between the bank and bills. When the next stimulus ...
In any economy, it's important for direct marketers to constantly re-evaluate existing relationships with their supplier base. Now is a critical time to assess your ...
Okay — I'm going to date myself. I was writing traditional DM copy before the first Mac came along, and I started writing e-mails when ...
Some say consumers' new thriftiness is purely a reaction to the current economy; to others, it is one of several behavioral shifts taking place that ...
Experts say it is e-mail's time to shine - not just as a lead generator, but as a way to help brands extend their message ...
TV spend still rules, but direct marketing efforts, particularly digital, have gained an increasing share of OTC drug advertising budgets
As part of last year's class-action settlement with groups of authors and publishers, Google has launched a worldwide print legal notice campaign targeting owners of ...
Dress Barn Inc., which owns women's apparel chains Dressbarn and Maurices, signed a multi-year agreement with GSI Commerce. GSI will provide e-commerce technology, fulfillment and ...
After six months as a public company, Visa has launched a new global advertising campaign to consolidate its marketing — including media buying and global ...
Specialty retailer Tween Brands has debuted a virtual world it calls ScapeNation, which calls tweens to save the world from destruction by an evil villain. ...
Turner Broadcasting System, Warner Bros. Entertainment and Home Box Office (HBO) have allied with Adobe Flash Platform to more fully monetize their online video and ...
Changes in spending habits forced by the recession have prompted changes in online search behavior as well. For example, consumers who once searched for "gourmet ...
Thanks to sales that are outpacing pretty much the rest of the retail segment, Wal-Mart is having its day.
Online travel deal aggregators Expedia and Orbitz each have boosted their efforts this March − not only to reach college students heading to spring break ...
The latest company to consider recession-inspired messaging is General Motors, which announced last week it may use empathetic strategies to entice cautious car buyers. The ...
As social media marketing remains in its nascent phase, many brands have been trying to figure out the best way to engage consumers in this ...
Today's marketers know that retaining existing customers is less expensive than obtaining new ones, so building loyalty in an era of squeezed budgets is essential. ...
Spoof news media empire The Onion is bringing "America's Finest News Source" and its brand of comedic fictional news to the mobile phone. The new ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
