March 09, 2009 31 10 Issue of DMNews

Main Feature

Strike up the brand with e-mail

Experts say it is e-mail's time to shine - not just as a lead generator, but as a way to help brands extend their message ...

Vertical Feature

OTC drugs head online

TV spend still rules, but direct marketing efforts, particularly digital, have gained an increasing share of OTC drug advertising budgets

Analysis

Copyrights settlement for Google Book Search may create new ad opportunities

As part of last year's class-action settlement with groups of authors and publishers, Google has launched a worldwide print legal notice campaign targeting owners of ...

News Articles

Dress Barn brand in e-commerce debut

Dress Barn Inc., which owns women's apparel chains Dressbarn and Maurices, signed a multi-year agreement with GSI Commerce. GSI will provide e-commerce technology, fulfillment and ...

Visa's global 'Go' campaign debut a consolidated effort

After six months as a public company, Visa has launched a new global advertising campaign to consolidate its marketing — including media buying and global ...

Tween Brands creates interactive promotion

Specialty retailer Tween Brands has debuted a virtual world it calls ScapeNation, which calls tweens to save the world from destruction by an evil villain. ...

Time Warner companies team with Adobe to secure content revenues

Turner Broadcasting System, Warner Bros. Entertainment and Home Box Office (HBO) have allied with Adobe Flash Platform to more fully monetize their online video and ...

Search shift fuels recession-friendly keyword strategy

Changes in spending habits forced by the recession have prompted changes in online search behavior as well. For example, consumers who once searched for "gourmet ...

Wal-Mart sinks teeth into DVD

Thanks to sales that are outpacing pretty much the rest of the retail segment, Wal-Mart is having its day.

Budget Web sites battle for the bargain traveler

Online travel deal aggregators Expedia and Orbitz each have boosted their efforts this March − not only to reach college students heading to spring break ...

Marketers to shoppers: 'We care'

The latest company to consider recession-inspired messaging is General Motors, which announced last week it may use empathetic strategies to entice cautious car buyers. The ...

Optimized

Skittles unveils retooled Web site linked to social media

As social media marketing remains in its nascent phase, many brands have been trying to figure out the best way to engage consumers in this ...

Editorial

Loyalty, CRM keys to weathering recession

When I received my stimulus check last year, I — like most people — split it between the bank and bills. When the next stimulus ...

Op-Ed

Stay on top of your print providers

In any economy, it's important for direct marketers to constantly re-evaluate existing relationships with their supplier base. Now is a critical time to assess your ...

Web copy quality can be much better

Okay — I'm going to date myself. I was writing traditional DM copy before the first Mac came along, and I started writing e-mails when ...

Gloves Off

Will consumers remain thrifty forever?

Some say consumers' new thriftiness is purely a reaction to the current economy; to others, it is one of several behavioral shifts taking place that ...

Technique

Building loyalty on a busted budget in 2009

Today's marketers know that retaining existing customers is less expensive than obtaining new ones, so building loyalty in an era of squeezed budgets is essential. ...