Information provider LexisNexis has hired Wunderman, New York, as its lead direct marketing and advertising agency for its U.S. Legal Markets group.
When Federated Department Stores Inc. said last week that it would seek to change the company's name to Macy's Group Inc., it was another step ...
The Ogilvy Group, a subsidiary of British agency holding company WPP PLC, has created a new agency unit called OgilvyAction to offer brand activation services ...
nt size="2 Bob Stone's passing last week deprived the direct marketing industry of a person who gave as much as he received. Adman, author, educator, mentor ...
FamilyFun magazine, a brand aimed to make the most out of a busy family's time together, has done an arts and crafts project on itself ...
The mailing community offered mixed reactions to the Postal Regulatory Commission's recommended rate decision, which included rates either equal to or below those requested by ...
The active package insert program universe climbed to 348.1 million opportunities in the fourth quarter of 2006, up 9.1 percent from fourth quarter 2005, according ...
Direct marketing pioneer Bob Stone passed away Feb. 26 after a long career as a practitioner, author, educator and mentor. He was 88.
Legislators in Colorado and Montana have both pulled do-not-mail bills they had sponsored.
Decreasing mail volumes and growing competition are placing massive pressures on the British postal service's ability to continue delivering a one-price-goes-anywhere service for every customer.
NEW YORK - Varying MP3 devices and music file formats are creating new challenges for the music industry as labels look to sell more songs ...
WASHINGTON -- The U.S. Postal Service is on track to go live with the first phase of its flats sequencing system in September 2008.
Consumerinfo.com Inc., doing business as Experian Consumer Direct, will pay $300,000 to settle Federal Trade Commission charges that ads for its free credit report offer ...
Using the Endai Worldwide platform for targeted e-mails, Ruth's Chris Steak House claims to have registered open rates as high as 85 percent.
Microsoft Corp.'s Outlook 2007 has a new way of rendering HTML e-mail that creates a number of concerns among e-mail marketers.
NEW YORK - Salesforce.com is taking on Bloomberg. That was a key message from Marc Benioff, chairman/CEO of San Francisco-based Salesforce.com, who spoke last week ...
American Friends of the Alyn Hospital, the U.S. fundraising organization for child rehabilitative center Alyn Hospital, Jerusalem, Israel, has turned to children and teens to ...
E-mail is the largest component of the CMO Council's communication strategy with its members. So when open rates starting dropping late last summer from 85 ...
TNS Media Intelligence bought market analytics firm Cymfony. The wholly owned unit will be called TNS Media Intelligence/Cymfony.
Although search engine marketers are becoming increasingly aware of the opportunities in video and mobile search marketing, they are not willing to spend for these ...
Understanding change is competing for the future, according to keynote speaker and Starcom MediaVest Group CEO Laura Desmond. She spoke at Yahoo's Second Annual Searchlight ...
The problem of exporting personal data from Europe to other countries that do not have adequate data protection continues to haunt multinational companies.
I've been reading Don Libey's articles with great interest, and I'm happy that he's such a proponent of list-specific databases. However, even though I'm responsible ...
A couple of months ago, I joined the opt-in e-mail list of a semi-obscure entertainer whose CDs I enjoy. By mid-afternoon of that day, I ...
List rental trends across all segments show that mailers are exploring more modeling opportunities and bargaining on list rental costs to fight slow response rates, ...
From baby boomers to echo boomers, today's consumers have unique needs. To successfully reach these diverse audiences, many direct marketers are starting to get personal.
Stone Adler began Dec. 1, 1966 as an advertising agency providing mail order and direct mail programs. I joined four months later and spent ...
Mimeo.com, a six-year-old, privately owned print shop, has always had an online approach to the print medium. It provides clients with customized printing with a one-day ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
