March 2007 Issue of Direct Marketing News

March 2007 Issue of Direct Marketing News


Wunderman wins LexisNexis U.S. Legal Markets account

Information provider LexisNexis has hired Wunderman, New York, as its lead direct marketing and advertising agency for its U.S. Legal Markets group.

Is the Federated name a thing of the past?

When Federated Department Stores Inc. said last week that it would seek to change the company's name to Macy's Group Inc., it was another step ...

OgilvyAction debuts brand activation services

The Ogilvy Group, a subsidiary of British agency holding company WPP PLC, has created a new agency unit called OgilvyAction to offer brand activation services ...

Late but great: Bob Stone

nt size="2 Bob Stone's passing last week deprived the direct marketing industry of a person who gave as much as he received. Adman, author, educator, mentor ...

FamilyFun turns new page with makeover

FamilyFun magazine, a brand aimed to make the most out of a busy family's time together, has done an arts and crafts project on itself ...

PRC recommends rate increase

The mailing community offered mixed reactions to the Postal Regulatory Commission's recommended rate decision, which included rates either equal to or below those requested by ...

Package insert programs expand 9.1 percent in Q4 2006: ParadyszMatera index

The active package insert program universe climbed to 348.1 million opportunities in the fourth quarter of 2006, up 9.1 percent from fourth quarter 2005, according ...

Bob Stone, direct marketing legend, dies

Direct marketing pioneer Bob Stone passed away Feb. 26 after a long career as a practitioner, author, educator and mentor. He was 88.

Colorado, Montana kill do-not-mail bills

Legislators in Colorado and Montana have both pulled do-not-mail bills they had sponsored.

Royal Mail seeks fair play

Decreasing mail volumes and growing competition are placing massive pressures on the British postal service's ability to continue delivering a one-price-goes-anywhere service for every customer.

MP3 formats challenge music industry

NEW YORK - Varying MP3 devices and music file formats are creating new challenges for the music industry as labels look to sell more songs ...

USPS says FSS on track

WASHINGTON -- The U.S. Postal Service is on track to go live with the first phase of its flats sequencing system in September 2008. settles FTC charges Inc., doing business as Experian Consumer Direct, will pay $300,000 to settle Federal Trade Commission charges that ads for its free credit report offer ...

Ruth's Chris Steak House sends sizzling e-mails for special occasions

Using the Endai Worldwide platform for targeted e-mails, Ruth's Chris Steak House claims to have registered open rates as high as 85 percent.

Outlook 2007 creates e-mail rendering challenges

Microsoft Corp.'s Outlook 2007 has a new way of rendering HTML e-mail that creates a number of concerns among e-mail marketers. challenges Bloomberg

NEW YORK - is taking on Bloomberg. That was a key message from Marc Benioff, chairman/CEO of San Francisco-based, who spoke last week ...

Alyn Hospital reaches out

American Friends of the Alyn Hospital, the U.S. fundraising organization for child rehabilitative center Alyn Hospital, Jerusalem, Israel, has turned to children and teens to ...

E-mail with streaming video grabs attention

E-mail is the largest component of the CMO Council's communication strategy with its members. So when open rates starting dropping late last summer from 85 ...

TNS buys Cymfony

TNS Media Intelligence bought market analytics firm Cymfony. The wholly owned unit will be called TNS Media Intelligence/Cymfony.

Marketers unwilling to spend on video, mobile channels: SEMPO

Although search engine marketers are becoming increasingly aware of the opportunities in video and mobile search marketing, they are not willing to spend for these ...

Searchlight keynote: innovate, integrate

Understanding change is competing for the future, according to keynote speaker and Starcom MediaVest Group CEO Laura Desmond. She spoke at Yahoo's Second Annual Searchlight ...

Cross-border marketing with the EU data protection directive

The problem of exporting personal data from Europe to other countries that do not have adequate data protection continues to haunt multinational companies.

Black Box versus list specific?

I've been reading Don Libey's articles with great interest, and I'm happy that he's such a proponent of list-specific databases. However, even though I'm responsible ...

How much is too much e-mail?

A couple of months ago, I joined the opt-in e-mail list of a semi-obscure entertainer whose CDs I enjoy. By mid-afternoon of that day, I ...

Mailers ramp up modeling

List rental trends across all segments show that mailers are exploring more modeling opportunities and bargaining on list rental costs to fight slow response rates, ...

Getting personal is key for mail in digital era

From baby boomers to echo boomers, today's consumers have unique needs. To successfully reach these diverse audiences, many direct marketers are starting to get personal.

Jim Kobs remembers a DM mentor

Stone Adler began Dec. 1, 1966 as an advertising agency providing mail order and direct mail programs. I joined four months later and spent ...

Printing is on-demand, a six-year-old, privately owned print shop, has always had  an online approach to the print medium. It provides clients with customized printing with a one-day  ...

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