The Interactive Advertising Bureau released interactive advertising privacy guidelines last week developed by representatives from Facebook, Google, ValueClick, Walt Disney Internet Group, Yahoo and others.
Arbitron and Nielsen Co. cancelled further development of their joint Apollo Project, a research tool that aimed to track purchase influencers and metrics across multiple ...
Experian filed a lawsuit against identity theft insurance company Lifelock in a California district court last week. It alleges Lifelock has illegally put fraud alerts ...
A dispute over preferential URL legislation has surfaced in the Florida courts. Chris McElroy has filed a class action suit against Network Solutions LLC and ...
Time Warner Inc.'s Internet service provider Road Runner began blocking images in e-mail by default in a move to protect subscribers from spam. Road Runner ...
Paul McNulty talks with DMNews about technology and software marketing.
The Internet provides an unprecedented opportunity to connect buyers with sellers, but it has also evolved into a more competitive landscape with fewer barriers to ...
Kevin Hillstrom, president of MineThatData, and Director of the DMA Nonprofit Federation Senny Boone discuss best practices for diversifying a multichannel campaign
To succeed in a shifting media world, more marketers using DRTV are going multichannel.
Economic concerns and rapidly advancing technology blend with consumer ideals to make online retail marketing dynamic and challenging — yet fruitful.
WWE Raw promotion has the moves to attract Latin teenagers; PSA elevates results for Dana-Farber Cancer Institute/Jimmy Fund; and Sport Clips partners wtih VFW to ...
Ernan Roman discusses the role of customer engagement in the PHI's latest promotional campaign.
New hires and career moves in the DM industry
As advances in technology and communication take place, businesses are growing more comfortable looking outside of their local areas for the best technology talent. However, ...
I found this brochure in the recycling bin — which is perhaps not entirely surprising, as how many recipients are likely to raise their hands ...
The combination of declining customer satisfaction levels and current economic concerns has created a fiercely competitive environment for multichannel retailers. As a result, many retailers ...
Reportedly set to launch in invite-only limited beta today, Google's new automatic matching AdWords feature has been met with a wary reception from online search ...
While Sears Holdings Corp. reported overall declines in same-store sales for the fourth quarter and fiscal year ended February 2, there was a more pronounced ...
Postmaster General John Potter announced today that the US Postal Service will push back the date of implementation for the Intelligent Mail barcode from January ...
WPP Group's 2007 billings were up 5.1% at $63.5 billion, according to its board of directors who released the unaudited preliminary results of the year ...
Yahoo is making a push to turn its fortunes around, following both layoffs at the company and the rejection of Microsoft's widely reported, unsolicited bid. ...
Kraft Foods goes for the laughs in a new webisode campaign for its Tassimo hot beverage system that debuted last month. The "Who Hired Bob?" ...
Avenue A/Razorfish released its 2008 digital outlook report last week, which found, among other things, that digital marketing is growing, especially in the social media ...
Mars Inc.'s Snickers candy bar brand has teamed up with Agency.com for a new interactive Web site in a move to build brand awareness. The ...
Pitney Bowes has acquired Toronto-based direct marketing company Bluetree for an undisclosed amount. Pitney Bowes plans to use Bluetree to capitalize on an anticipated turn, ...
24/7 Real Media Inc. and Petry Media Corporation announced a multi-faceted partnership to provide targeted ad serving to Digerati iSales network of more than 300 ...
BSocial Networks Inc. is launching Market Lodge 2.0, an e-commerce software product that allows ads to stream into the user recommendations section of social networking ...
Marchex Inc. and Citysearch, an operating business of IAC, announced a strategic partnership that provides Citysearch with a new distribution channel for both its content ...
Federal Trade Commission chairman Deborah Platt Majoras has announced that she will leave her post at the end of this month. Majoras was appointed by ...
Boston Market offered a free lunch to any of the estimated 200,000 Americans born on Leap Day as part of a promotion featuring its limited-time-only ...
Online merchants are navigating between two worlds: what they hear from online privacy and payment card experts and buyers; perceptions of the risk involved in ...
Mobile is a fast-growing channel that more and more marketers are integrating into their communications mix. Four experts discuss how to take advantage of this ...
Extreme Brandz has tapped Cellfire Inc. to move into the mobile coupon market for its Extreme Pita brand chain of fast food stores and offer ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
