March 2008 30 9 Issue of Direct Marketing News

March 2008 30 9 Issue of Direct Marketing News

Duly Noted

How to keep online secrets

The Interactive Advertising Bureau released interactive advertising privacy guidelines last week developed by representatives from Facebook, Google, ValueClick, Walt Disney Internet Group, Yahoo and others.

Apollo fails to launch

Arbitron and Nielsen Co. cancelled further development of their joint Apollo Project, a research tool that aimed to track purchase influencers and metrics across multiple ...

Data suits

Experian filed a lawsuit against identity theft insurance company Lifelock in a California district court last week. It alleges Lifelock has illegally put fraud alerts ...

What's in a name?

A dispute over preferential URL legislation has surfaced in the Florida courts. Chris McElroy has filed a class action suit against Network Solutions LLC and ...

Road blocks

Time Warner Inc.'s Internet service provider Road Runner began blocking images in e-mail by default in a move to protect subscribers from spam. Road Runner ...

This Is How We Do It

Spotlight conversation with Paul McNulty, CMO of Unica Corp.

Paul McNulty talks with DMNews about technology and software marketing.


Education cometh before a sale

The Internet provides an unprecedented opportunity to connect buyers with sellers, but it has also evolved into a more competitive landscape with fewer barriers to ...

Gloves Off

Are multiple touch points always best?

Kevin Hillstrom, president of MineThatData, and Director of the DMA Non­profit Federation Senny Boone discuss best practices for diversifying a multichannel campaign

Main Feature

DRTV: The next generation

To succeed in a shifting media world, more marketers using DRTV are going multichannel.

Vertical Feature

Enhance e-commerce

Economic concerns and rapidly advancing technology blend with consumer ideals to make online retail marketing dynamic and challenging — yet fruitful.

The Work

Creative solutions from WWE, Dana-Farber Cancer Institute and Sport Clips

WWE Raw promotion has the moves to attract Latin teenagers; PSA elevates results for Dana-Farber Cancer Institute/Jimmy Fund; and Sport Clips partners wtih VFW to ...

Nailed It

DMNews spends a few minutes with Ernan Roman, president of Ernan Roman Direct Marketing

Ernan Roman discusses the role of customer engagement in the PHI's latest promotional campaign.

People News

New hires and career moves in the direct marketing industry

New hires and career moves in the DM industry

What are best hiring practices for outsourcing?

As advances in technology and communication take place, businesses are growing more comfortable looking outside of their local areas for the best technology talent. However, ...

Direct Choice

Brochure's cover might need to take some lessons from the product it sells

I found this brochure in the recycling bin — which is perhaps not entirely surprising, as how many recipients are likely to raise their hands ...


Good experiences rule in multichannel

The combination of declining customer satisfaction levels and current economic concerns has created a fiercely competitive environment for multichan­nel retailers. As a result, many retailers ...

News Articles

Google AdWords automatic matching meets wary audience

Reportedly set to launch in invite-only limited beta today, Google's new automatic matching AdWords feature has been met with a wary reception from online search ...

Sears' Q4, full year same-store sales, income drop

While Sears Holdings Corp. reported overall declines in same-store sales for the fourth quarter and fiscal year ended February 2, there was a more pronounced ...

USPS pushes back Intelligent Mail barcode implementation

Postmaster General John Potter announced today that the US Postal Service will push back the date of implementation for the Intelligent Mail barcode from January ...

WPP sees growth in 2007 billings up 5.1%

WPP Group's 2007 billings were up 5.1% at $63.5 billion, according to its board of directors who released the unaudited preliminary results of the year ...

Yahoo looks forward post-bid

Yahoo is making a push to turn its fortunes around, follow­ing both layoffs at the company and the rejection of Microsoft's widely reported, unsolicited bid. ...

Kraft launches Tassimo webisode campaign

Kraft Foods goes for the laughs in a new webisode campaign for its Tas­simo hot beverage system that debuted last month. The "Who Hired Bob?" ...

Avenue A releases 2008 outlook report

Avenue A/Razorfish released its 2008 digital outlook report last week, which found, among other things, that digital marketing is growing, especially in the social media ...

Snickers satisfies with a feast on its Web site

Mars Inc.'s Snickers candy bar brand has teamed up with for a new interactive Web site in a move to build brand awareness. The ...

New Briefs

Pitney Bowes acquires Bluetree

Pitney Bowes has acquired Toronto-based direct marketing company Bluetree for an undisclosed amount. Pitney Bowes plans to use Bluetree to capitalize on an anticipated turn, ...

24/7 and Petry Media partner

24/7 Real Media Inc. and Petry Media Corporation announced a multi-faceted partnership to provide targeted ad serving to Digerati iSales network of more than 300 ...

BSocial Networks unveils e-commerce software

BSocial Networks Inc. is launch­ing Market Lodge 2.0, an e-commerce software product that allows ads to stream into the user recommendations section of social networking ...

Marchex and Citysearch partner

Marchex Inc. and Citysearch, an operating business of IAC, announced a strategic partnership that provides Citysearch with a new distribution channel for both its content ...

FTC chairman Majoras to step down

Federal Trade Commission chairman Deborah Platt Majoras has announced that she will leave her post at the end of this month. Majoras was appointed by ...


Boston Market targets Leap Day birthdays

Boston Market offered a free lunch to any of the estimated 200,000 Americans born on Leap Day as part of a promotion featuring its limited-time-only ...


Risk of online shopping often a matter of perception

Online merchants are navigat­ing between two worlds: what they hear from online privacy and payment card experts and buyers; perceptions of the risk involved in ...


Get more from mobile marketing

Mobile is a fast-growing channel that more and more marketers are integrating into their communications mix. Four experts discuss how to take advantage of this ...

Third Screen

Pita chain uses mobile coupons to draw workers

Extreme Brandz has tapped Cell­fire Inc. to move into the mobile coupon market for its Extreme Pita brand chain of fast food stores and offer ...

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