March 2009 31 9 Issue of Direct Marketing News

March 2009 31 9 Issue of Direct Marketing News

This Is How We Do It

Better CRM begins with education

Euro RSCG Discover's Raj thinks DM could benefit from more experience in CRM


Data can inform, but does not replace one-on-one exhanges

Ten years ago, I had a great relationship with my bank teller. I knew her sons' names, noticed when she got her hair cut and ...

Gloves Off

What's the future for social network ads?

The rise of social networks offer unique marketing opportunities. However, some say search's quantifiable nature means it remains king of online marketing. Our experts each ...

Main Feature

Deals abound for DRTV

Major brands are reducing traditional TV ad spend — providing more opportunities for DRTV

Vertical Feature

Nonprofits marketing direct to donors

As tight budgets squeeze nonprofits, integration between online and offline efforts has moved to the fundraising forefront

Nailed It

Brad Harris, owner of Big City Burrito

DMNews sat down with Brad Harris, owner of Denver-area Big City Burrito franchises, to discuss the chain's integrated mobile campaign.

People News

What does a hiring company do if a candidate asks for more time to consider a position?

If a candidate said something like this to me, personally, I would continue to look in other places. If a candidate is coming in for ...

Online Exclusive

Getting to Know: Rob Weisberg, VP of multimedia marketing, Domino's Pizza

The pizza power-player discusses his transition from agency exec to client marketer and the best parts of the job -- besides free toppings


Homeowners insurance offers still appear regularly in consumers' home mailboxes

Despite the current state of the economy, direct mail marketing from insurance com­panies appears to be going strong. While overall direct mail volume plum­meted from ...

News Articles

More banks signing on to mobile

With new services that let cus­tomers manage their finances via a mobile phone, last week Com­merce Bank joined a growing number of other institutions such ...

B-to-b catalogs holding ground in the recession

While the past few months have been punishing for consumer cata­logs, business-to-business catalogs are faring better by comparison, a trend one analyst says has held ...


Apartment hunting meets social networking

As the Web gets more social, online prop­erty rental companies are optimizing their listings with social components.


Take advantage of mobile applications

More consumers are using smartphones — so mobile apps are a great way to directly connect with your customer. Four experts share the best strategies ...

Third Screen

Travel Channel has no reservations about mobile pics

The Travel Channel has partnered with mobile photo-sharing site SnapMyLife to disperse content from Anthony Bourdain: No Reservations across the mobile phone. SnapMyLife users can ...

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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