March 2009 31 9 Issue of Direct Marketing News
This Is How We Do It
Euro RSCG Discover's Raj thinks DM could benefit from more experience in CRM
Ten years ago, I had a great relationship with my bank teller. I knew her sons' names, noticed when she got her hair cut and ...
The rise of social networks offer unique marketing opportunities. However, some say search's quantifiable nature means it remains king of online marketing. Our experts each ...
Major brands are reducing traditional TV ad spend — providing more opportunities for DRTV
As tight budgets squeeze nonprofits, integration between online and offline efforts has moved to the fundraising forefront
DMNews sat down with Brad Harris, owner of Denver-area Big City Burrito franchises, to discuss the chain's integrated mobile campaign.
If a candidate said something like this to me, personally, I would continue to look in other places. If a candidate is coming in for ...
The pizza power-player discusses his transition from agency exec to client marketer and the best parts of the job -- besides free toppings
Despite the current state of the economy, direct mail marketing from insurance companies appears to be going strong. While overall direct mail volume plummeted from ...
With new services that let customers manage their finances via a mobile phone, last week Commerce Bank joined a growing number of other institutions such ...
While the past few months have been punishing for consumer catalogs, business-to-business catalogs are faring better by comparison, a trend one analyst says has held ...
As the Web gets more social, online property rental companies are optimizing their listings with social components.
More consumers are using smartphones — so mobile apps are a great way to directly connect with your customer. Four experts share the best strategies ...
The Travel Channel has partnered with mobile photo-sharing site SnapMyLife to disperse content from Anthony Bourdain: No Reservations across the mobile phone. SnapMyLife users can ...
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.