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Direct Marketing News
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Issue Archive
> March 02, 2009 Issue of Direct Marketing News
March 02, 2009 31 9 Issue of Direct Marketing News
Spotlight
Better CRM begins with education
Euro RSCG Discover's Raj thinks DM could benefit from more experience in CRM
Editorial
Data can inform, but does not replace one-on-one exhanges
Ten years ago, I had a great relationship with my bank teller. I knew her sons' names, noticed when she got her hair cut and ...
Gloves Off
What's the future for social network ads?
The rise of social networks offer unique marketing opportunities. However, some say search's quantifiable nature means it remains king of online marketing. Our experts each ...
Main Feature
Deals abound for DRTV
Major brands are reducing traditional TV ad spend — providing more opportunities for DRTV
Vertical Feature
Nonprofits marketing direct to donors
As tight budgets squeeze nonprofits, integration between online and offline efforts has moved to the fundraising forefront
The Work
Creative campaigns from Holland Boone, Bella Jules and HT Market
Nailed It
Brad Harris, owner of Big City Burrito
DMNews sat down with Brad Harris, owner of Denver-area Big City Burrito franchises, to discuss the chain's integrated mobile campaign.
People News
What does a hiring company do if a candidate asks for more time to consider a position?
If a candidate said something like this to me, personally, I would continue to look in other places. If a candidate is coming in for ...
Online Exclusive
Getting to Know: Rob Weisberg, VP of multimedia marketing, Domino's Pizza
The pizza power-player discusses his transition from agency exec to client marketer and the best parts of the job -- besides free toppings
Analysis
Homeowners insurance offers still appear regularly in consumers' home mailboxes
Despite the current state of the economy, direct mail marketing from insurance companies appears to be going strong. While overall direct mail volume plummeted from ...
News Articles
More banks signing on to mobile
With new services that let customers manage their finances via a mobile phone, last week Commerce Bank joined a growing number of other institutions such ...
B-to-b catalogs holding ground in the recession
While the past few months have been punishing for consumer catalogs, business-to-business catalogs are faring better by comparison, a trend one analyst says has held ...
Optimized
Apartment hunting meets social networking
As the Web gets more social, online property rental companies are optimizing their listings with social components.
Technique
Take advantage of mobile applications
More consumers are using smartphones — so mobile apps are a great way to directly connect with your customer. Four experts share the best strategies ...
Third Screen
Travel Channel has no reservations about mobile pics
The Travel Channel has partnered with mobile photo-sharing site SnapMyLife to disperse content from Anthony Bourdain: No Reservations across the mobile phone. SnapMyLife users can ...
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