March 2016 Issue of Direct Marketing News
• Cover Story: Point Your Career in the Right Direction • CMO Confidential: GrubHub CMO Barbara Martin Coppola shares the company's tasty marketing story • Best Case: Market Where Audiences Are Listening • Marketing Advice from Cadillac, Pandora • + more...
The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.
The soft pretzel company uses modern social media strategies to market an age-old treat.
Voices.com targets its two key customer groups via the channels in which they're most likely to respond.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
CMO Barbara Martin Coppola shares the tasty GrubHub marketing story and discusses its mission to "Move Eating Forward."
Here's how to increase the value of email marketing campaigns in the New Year.
Winterberry Group predicts increased spending on nearly all marketing channels.
A rundown of what lead scoring is, what it's not, and how marketing can build consensus with sales.
It will be a red letter day for direct mailers and catalogers, who'll shed the despised 4.3% postal surcharge.
Determining which solutions to implement can be a real adventure.
This Is How We Do It
The 113-year-old automotive luxury brand revs up its marketing strategy to compete in a modern market.
Customers expect personalization. Here's how DonorsChoose.org aces its email and online experiences.
The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.
Evolving technologies and strategies—from programmatic to performance marketing—could have marketers poised to shift their budget allocations this year.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.