March 2016 Issue of Direct Marketing News

March 2016 Issue of Direct Marketing News

• Cover Story: Point Your Career in the Right Direction • CMO Confidential: GrubHub CMO Barbara Martin Coppola shares the company's tasty marketing story • Best Case: Market Where Audiences Are Listening • Marketing Advice from Cadillac, Pandora • + more...

Best Case

Golf Channel Tees Up a New Email Strategy

The company is scoring new high-value email subscribers using a robust, multichannel acquisition strategy.

Auntie Anne's Bakes Up Successful Engagement Campaigns

The soft pretzel company uses modern social media strategies to market an age-old treat.

Market Where Audiences Are Listening targets its two key customer groups via the channels in which they're most likely to respond.

Swarovski's Word-of-Mouth Strategy Sparkles

The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

CMO Confidential

Engineering Authentic Stories That Feed Customer Engagement

CMO Barbara Martin Coppola shares the tasty GrubHub marketing story and discusses its mission to "Move Eating Forward."


5 Must-Haves to Revamp Your 2016 Email Strategy

Here's how to increase the value of email marketing campaigns in the New Year.

2016 Will Be a Growth Year in Marketing Spending

Winterberry Group predicts increased spending on nearly all marketing channels.

9 Ways to Score with Lead Scoring

A rundown of what lead scoring is, what it's not, and how marketing can build consensus with sales.

On April 10, Bid Farewell to Exigency!

It will be a red letter day for direct mailers and catalogers, who'll shed the despised 4.3% postal surcharge.


Marketers Want S'More Technology [Infographic]

Determining which solutions to implement can be a real adventure.

This Is How We Do It

Cadillac: Rebuilding the American Dream

The 113-year-old automotive luxury brand revs up its marketing strategy to compete in a modern market.

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Customers expect personalization. Here's how aces its email and online experiences.

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.


8 Trends Expected to Impact Marketing Spending in 2016

Evolving technologies and strategies—from programmatic to performance marketing—could have marketers poised to shift their budget allocations this year.


Curing Marketers' Attribution Addiction

If you're jonesing for accurate cross-channel attribution, we've got your fix right here.

Point Your Career in the Right Direction

Seven ways to move forward on the path from being a marketing executive to ­become the chief marketer.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

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